Virtual offices - a soloists' silent partner

With technology evolving so alarmingly fast, more products and services previously inaccessible without leaving your home or office are now available at the touch of the finger.

It is no surprise more people are setting up their businesses at home. The benefits of this are evident.

But what happens when your clients start to communicate and identify with your business presence while assessing your potential to supply them with a professional service? No receptionist to answer the phone and a suburban business address that compromises your image as a progressive business.

To solve these image problems would mean to establish a more professional and commercial office. In short this would mean contradicting the whole concept of having an office at home. Not to mention the cost of a commercial office lease, outgoings, high fuel expenses associated with traveling to and from the office, as well as receptionist salaries.

In light of this, a revolutionary new concept has emerged in the world of home businesses and e-commerce. “Virtual Offices” have become an integral professional shop-front to thousands of businesses in Australia.

With the capacity to provide clients with an address that creates a Central Business District presence, Virtual Offices in capital cities everywhere are collecting mail on behalf of businesses, while licensing them to utilize the address for the purposes of business cards and letterheads. A dedicated phone number is provided and a friendly receptionist answers the phone with the client’s business name. A Virtual Office client can also be set up with a dedicated fax number, email, and access to meeting and conference rooms on the premises of the Virtual Office location, all at a minimal fraction of the cost of a live office.

The great benefit of this concept is that the client does not actually need to be physically present at the location. All mail and faxes can be forwarded to the client’s elected address; phone messages can be taken and forwarded via email or SMS, while the client remains in the comfort of their home undisturbed by phones and the human traffic of a busy city office or on the road attending to other matters of the business or primary employment.

The only time they need attend is to use the conference room facilities which cleverly create the illusion of a professional business environment and significantly elevates the profile and image of the client in the eyes of their customers.

The immense potential of Virtual Offices has reached far beyond home businesses. Smart business people with growing businesses have opted for a Virtual Office for an initial period of going to market with a new product or service. Where client contact has yet to become consistent, these businesses are saving costs, while covering themselves with an option of rolling their virtual service into a serviced office as their business grows. A pioneering breed of offices such as Beluga House in Melbourne, have implemented both virtual and serviced offices to enable this transition for their clients without the change of the business address.

Surprisingly more people have turned to non centralized Virtual office locations such as Beluga House who have cleverly retained the image of a prestigious commercial address by setting themselves up in the renowned Toorak location while remaining close to the City geographically. Their clients have retained tenancy past the initial growth period due to the advantages they have experienced in an office just outside of the CBD, such as the quiet atmosphere in a boutique office environment, and convenient car parking which continues to deter more people from CBD precincts.

So what is the bottom line that draws businesses everywhere to set up Virtual Offices? Is it the convenience of working from home? Is it the potential to create a professional presence?

When you compare the overheads of a live office and it’s staffing to the service fee of Virtual Office, the answer is quite simple: Cost. With so many challenges facing businesses in their infancy, it is crucial to reduce risk. Virtual Offices are the answer to this epidemic of struggling businesses and are giving an opportunity to home and micro businesses around the globe to grow and expand their operations. To them a Virtual Office is a vital means of reduced risk progress towards a more professional and client service orientated presence.

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