Business at its most simple level is about solving a customer's problem, which takes creativity. So we need to keep our creative mind alive to develop our problem solving skills.
Creativity can simply be seeing a problem in a brand new light, finding a brand new opportunity, resolving an issue or finding an often unlooked for answer or idea.
We fail to appreciate that our busy work lives can often be blocking and hindering the flow of our creative juices that is the life blood for problem solving in any business.
I am sure we have all had those moments where we have been struck suddenly with an answer or idea that suddenly seems so obvious that only five minutes earlier was as elusive as the meaning of life.
Have you ever wondered why an answer to a question suddenly appears from no where many hours after you originally needed the answer? Or have you ever woken up in the middle of the night or in the morning and got the solution to something you couldn’t solve the previous day?
Keeping this pretty simple, the brain actually uses different parts for different types of thought processing.
The 'now' brain
One part of our brain does a fantastic job busily working away on all of our current tasks, but this is not always the best with coming up with new ideas or problem solving.
Creative brain
Another part of the brain processes the more complicated or creative thoughts and this tends to process away without any conscious effort. So without realising it, our brain is actually working hard for us on all sorts of ideas. All we need to do is take the time to listen.
The real key to creative thinking is to find ways to turn down the busy 'now' processing part of the brain, which tends to shout over and block the creative part of the brain. This explains why so many of our problem solving ideas come at rather random moments.
Following below are some quick tips that I use to listen to my creative brain.
1. Take a shower
Don’t rush, but let the hot water wash away any limitations to thinking freely. This is where I get all my best ideas.
2. Go for a long run or walk
Go at a steady pace and let your mind do the rest.
3. Get a massage
Close your eyes and let your imagination float while your “quiet” massage therapist works away.
4. Yoga
This really stretches and relaxes the body but is really good for unwinding the mind.
5. Talk, talk, talk
Talking things through can be a great way to untangle the knots inside your head. Find a great listener.
6. Listen
Take time out and just listen to other people. This can be at work, in the street or anywhere. Ideas are often found floating on the wind.
7. Stop!
Just stop what you are doing, leave it and go do something completely different for a while.
8. Meditate
Great for turning off the world and opening yourself to new possibilities.
9. Go for a long swim
The repetitive nature is really great for freeing the mind.
10. Go home and sleep on it
A new day with new energy and new ideas.
There are plenty more, of course. Feel free to share your creative approaches for problem solving and finding fresh new ideas.
Justin Zachan runs Jazz Design, a digital consultancy that specialises in providing creative thinking to develop innovative online and digital strategies and solutions. Justin also has a strong interest in health and lifestyle.

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6 comments | Add your own
Justin
Thanks for the good advice. Yoga does it for me every time! Although taking time out is the last thing the 'busy" brain wants to do, I find the rewards are huge.
Paul from Brisbane Australia
Hi Justin - Number 9's the one for me - providing I'm in a lane where others are swimming at the same pace, its a great way to let my mind wander, because no-one can interrupt me - in fact, I can't interrupt me by thinking of , or doing, something else either ! Grant Hyman from Sydney | Read my articles
Hi Justin. Sorry to bring it down to domestics, but ironing does it for me! People think I'm crazy when I say that ironing is my therapy but I put on some great music, send the kids elsewhere (otherwise they feel compelled to tell me exactly what's going on in their games!) and keep my notepad handy! Karen Morris from Sydney | Read my articles
Hi Karen. Well there is a hint if ever I needed one to do more ironing. But thanks for the comment... Justin Zachan from Sydney | Read my articles
As well as yoga and meditation, even gardening is helpful because I find it is relaxing to be out in nature. Also driving does it for me. I put the music on and ideas come without even thinking about work which is great. Joanne from Brisbane
I agree with Karen. One of the great advantages of working from a home office is that one can take a break regularly from the computing and other fixed -focus activities we do and tackle our domestic tasks for a short while, like ironing, washing dishes, etc. The creative ideas seem to just flow when I do these less intellectual things and as I finish the chore I am busting to get back and record my newly created ideas. I swear I very successfully completed several academic degrees this way as a mature-aged student also bringing up my son. Also good OHS practice too to look after ourselves and therefore our business productivity. Jenny Goodwin from Queanbeyan
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