Some people wrongly
assume there are certain “creative” types out there who will spontaneously generate brilliant,
world-stopping ideas all day if you stick them in a room with some trendy designer furniture and a chai
latte.
The idea that some people are creative and others are not is a myth. In fact creativity is an innate gift of being human. It’s a matter of setting yourself up to tap into it.
That said, creativity doesn’t just happen, instead it has to be consciously created. And while it might sound counter-intuitive, one way to encourage creativity is through purposeful rituals.
Rather than proscribing or limiting behaviour, rituals can be vehicles for expressing what matters most to you and to your business. Rituals help put values into action and keep you focused and walking your talk.
It’s easy to say you value creativity, but in the real world of stress and tight deadlines, how can creativity flourish if it isn’t part of a conscious, ritualised way of being?
If you want to walk the creativity talk, why not think about ways you can build creativity habits into your work day? For example, you could resolve to start every day with a piece of inspiration – an article, a chapter of a book, an image – whatever you like. Don’t let yourself begin work until you’ve spent some time learning and engaging your mind.
Alternatively, you could designate a certain time each day to stop, leave what you’re doing and clear your mind for ten minutes. Even when you’re in a rush, or especially when you’re in a rush, this can be a very valuable and refreshing exercise. Sometimes it pays to do the counter-intuitive thing.
If you’re clear on what supports you to be creative, you could develop a series of questions to ask yourself at certain times during the day.
Honest answers to questions like these, answers that are meaningful to you, can really support the flow of creative energy as they confront and challenge creative block.
There are hundreds of ways to make creativity a habit. Ultimately, it’s up to you. And that’s the point. Your very own rituals should help you maintain focus, stay true to your values, and produce work of which you are not only proud, but in which you also delight.
Rituals are a reflection of our approach to our work, and of what is important to us. They can help us form productive and positive habits. Rituals can help maintain credibility with our clients, and, perhaps most importantly, with ourselves.
Kath O'Sullivan is a writer, editor and facilitator who helps people find their authentic voice and use it to tell the stories of who they are.

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5 comments | Add your own
Beautiful sentiments in this article, Kath - thanks for the reminder! Megan Hills - writer & editor from Brisbane
Great article Kath and with some very practical tips - fine ways to unleash the creative within! Robert Gerrish from Flying Solo | Read my articles
Hi Kath - I carry a small wire-bound notepad and pen always so I can jot down thoughts that pop in, before they escape! Grant Hyman from Sydney | Read my articles
Great ideas and great tips. A good reminder! Kerri-Ann Sheppard - Kassan Events from Port Macquarie, NSW,
Hi Kath
I'm one of those people who has ideas popping out of my head all day, every day. My current dilemma is what to do about that ... I am sure there's some great business ideas bubbling away in my head space, but I just don't know what to do with them all! Alexandra Marshall from Sydney
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