FREE usability assessment report on your home page

Is your website letting your business down? To help assess how well your website is working for you, Webgenesis are offering a free usability assessment report on your home page.

To take advantage of this offer, please click here.

The credible face of your business - your website

One of the challenges many small business owners face is providing the credibility of a capable, experienced and professional business that can deliver. YOU know you can, but how do you convince everyone else?

A professional website is the solution

If you invest time and a little money into creating a professional looking website, the rewards for your business can be tenfold your initial investment. With a professional looking website, you CAN create the credible illusion of being a much bigger business than you really are!

Judging a book by its cover

We all know that it’s not really fair to judge a book by its cover, but in business, that is exactly what we must do. A company’s website is often the first impression we have of who we are dealing with. The presentation of a website may be the only tangible evidence we have of the credibility of a business.

We judge instantly if: 

• The business looks professional;
• They are a large or small organisation;
• They are able to provide sales assistance and services/products we require;
• They appear to be trustworthy;
• They have credible contact details;
• The information we require is easy to find.

Creating an illusion with your website

Before you begin, do some research. Look at your competitor’s websites. Determine the ones that seem to work on first impression, and which ones don’t. Can you isolate what elements are making a website look successful and big?

Other considerations…

• Determine the main goal and purpose of your website;
• Never lose site of your target audience requirements; 
• Include lots of quality content;
• Keep it simple;
• Keep the layout and navigation consistent.

Professional design

Next, get your site professionally designed. An unprofessional looking website will only cost you money and turn your potential customers away. A great website will help to make you money.

Professional images

Use professional images on your site. A great place to get affordable stock images is at www.istockphoto.com where you can purchase images for use on your website for $1. A well used resource by many web designers!

Enquiries form

Always have an enquiries form on your site. You can include your contact details here, but if your address gives away the fact that you are working from home, leave it out. Organise a 1300 or a 1800 number to re-direct to your phone.

Email addresses

Make sure that your email addresses reflect your domain name. If you go to a web address at www.mybusiness.com, and the contact email address is phil@hotmail.com, this is a dead giveaway that you are dealing with a small business.

Another good trick: Have a series of different email addresses for different kinds of enquiries. For example; sales@mybusiness.com for sales enquires, info@mybusiness.com for general enquiries, support@mybusiness.com for help.

Testimonials

Testimonials are always a high credibility factor – but they need to be real! Even if you have only had one customer (who of course is happy with your products/services), ask them to provide you with a one or two sentence tribute. The easiest way is to write it for them and ask them to approve it. You can feature this on your home page.

The illusion is complete

With a little thought and creativity, and following a few simple rules, your website illusion is now complete! Your next challenge is to become the illusion. Most successful business people and businesses start with a vision and a goal that is reached by taking risks and projecting a much bigger image of who they really are. Good luck!

FREE usability report

Have you claimed your FREE home page usability report yet? If not, click here!

Six months free hosting

If you decide to engage our services for your new website before October 30 2007, you will receive 6 months free hosting and no set up fees. Click here to register your interest in a free quote.

Have you grabbed your four free bonuses from us yet? They're way too good to miss. Details here.