Louise Gorrie: Online Marketing Expert

North Bondi, New South Wales
www.blackmaxmedia.com.au

Louise Gorrie is an online marketing expert, using her experience from her previous life as corporate communications manager to benefit small to medium businesses.

Her business, BlackMax Media, tailors online solutions to client  needs and their market. She defines and plans not only the structure and focus of their website, but additional goodies such as online marketing tactics such as email newsletters, optimisation or online advertising campaigns.

Before her partner began working from home, she was becoming rather fluent in ‘cat’ thanks to Mr Bigglesworth and Charlie Tunafish.

Louise's memorable quote
"It does not matter how slowly you go so long as you do not stop." Confucius

Articles by Louise

• Working Smarter

  How to increase revenue using up-selling

  Up-selling and cross-selling is cheap to implement, develops customer relationships and can dramatically increase revenue. Are you taking advantage of it in your business?

  • Published 08 September 08
  • Louise Gorrie
  • 6 Comments

• Marketing

  Social media marketing – a definition

  You've probably heard of social media marketing (SMM). It refers to websites like Facebook, MySpace, LinkedIn, YouTube, Squidoo, Yahoo Answers, Flickr, Twitter, Digg, StumbleUpon, Reddit and del.icio.us.

  • Published 09 June 08
  • Louise Gorrie
  • 13 Comments

• Marketing

  Online Marketing: Google Pay-Per-Action

  Targeted traffic still isn’t enough to convince most small to medium businesses to advertise with AdWords. The result is Google’s latest initiative – Pay-Per-Action.

  • Published 10 March 08
  • Louise Gorrie
  • 2 Comments

• Marketing

  Creating a lead generating website

  Creating a website whose sole ambition is to generate leads can be a very profitable exercise. A lead generating website provides valuable tools or resources for your potential clients, in the hope that they will then share information with you.

  • Published 12 November 07
  • Louise Gorrie
  • 8 Comments

• Marketing

  Using affiliate marketing to generate leads

  One of the big hurdles for solo businesses is generating leads. How would you like people you’ve never met promoting your business online round the clock and you only have to pay them when you make a sale? Welcome to the world of affiliate marketing.

  • Published 14 September 07
  • Louise Gorrie
  • 8 Comments