Philip Shaw: Online marketing expert

Sydney, New South Wales
www.cleverclicks.com.au

Philip Shaw’s mission is to show small businesses that it is possible to grow your business and blow away the competition without spending a fortune on marketing. He believes that by introducing sensible online marketing strategies, you don't have to spend tens of thousands of dollars to reach your market,  you just have to be “clever”.

Philip used to slave away in the big end of town where he worked primarily in strategy and business improvement. Now he applies his entrepreneurial skills with the best of how successful corporates operate to his clients’ businesses.

With online marketing activity being so measurable, his financial and analytical experience provide a strong backbone to the online world – where each click, customer visit, and sales lead can be measured, analysed and improved on.

Philip's memorable quote
"What gets measured, gets improved."

Articles by Philip

• Technology

  Search Engine Optimisation (SEO) mistakes

  Ranking highly in Google can have a massive impact on your sales leads. This article explains five common Search Engine Optimisation (SEO) mistakes which limit your ability to secure a high ranking, and how to avoid them.

  • Published 05 May 08
  • Philip Shaw
  • 8 Comments

• Marketing

  Search Engine Optimisation (SEO) tips

  My last article explained how search engine optimisation (SEO) works. Now I will discuss how to use keywords on your website to improve your ranking in search engines and how to get links from other websites to improve your credibility.

  • Published 18 February 08
  • Philip Shaw
  • 7 Comments

• Marketing

  How Search Engine Optimisation (SEO) works

  Being easily found using Google and other search engines can impact the success of your business. Search engine optimisation (SEO) is a way of increasing traffic to your website and ensuring your business ranks high in internet search results.

  • Published 14 January 08
  • Philip Shaw
  • 6 Comments