Philip Shaw: Online marketing expert

Sydney, New South Wales
www.cleverclicks.com.au
www.Twitter.com/PhilipShaw

Philip Shaw’s mission is to show small businesses that it is possible to grow your business and blow away the competition without spending a fortune on marketing. He believes that by introducing sensible online marketing strategies, you don't have to spend tens of thousands of dollars to reach your market, you just have to be “clever”.

Philip used to slave away in the big end of town where he worked primarily in strategy and business improvement. Now he applies his entrepreneurial skills with the best of how successful corporates operate to his clients’ businesses.

With online marketing activity being so measurable, his financial and analytical experience provide a strong backbone to the online world – where each click, customer visit, and sales lead can be measured, analysed and improved on.

Philip's memorable quote
"What gets measured, gets improved."

Articles by Philip

• Targeting key business milestones

  Success is not about working long hours and weekends, it’s about actively targeting key business milestones in the form of key, or ‘springboard’ events. Here’s how these events can propel your business forward.

  • 12 January 09
  • Philip Shaw
  • 4 Comments

• Tips for successful Google AdWords campaigns

  Google AdWords can be the most profitable advertising you’ll ever do, provided you do it correctly. This article reviews three common mistakes businesses make when running their own Google AdWords campaigns.

  • 26 September 08
  • Philip Shaw
  • 17 Comments

• Five free SEO tools

  Does your website rank well in search engines? While search engine optimisation (SEO) can often be confusing and time consuming, here are some useful free SEO tools to make it easier for you to improve your search engine rankings.

  • 16 July 08
  • Philip Shaw
  • 11 Comments

• Search Engine Optimisation (SEO) mistakes

  Ranking highly in Google can have a massive impact on your sales leads. This article explains five common Search Engine Optimisation (SEO) mistakes which limit your ability to secure a high ranking, and how to avoid them.

  • 05 May 08
  • Philip Shaw
  • 13 Comments

• Search Engine Optimisation (SEO) tips

  My last article explained how search engine optimisation (SEO) works. Now I will discuss how to use keywords on your website to improve your ranking in search engines and how to get links from other websites to improve your credibility.

  • 18 February 08
  • Philip Shaw
  • 14 Comments

• How Search Engine Optimisation (SEO) works

  Being easily found using Google and other search engines can impact the success of your business. Search engine optimisation (SEO) is a way of increasing traffic to your website and ensuring your business ranks high in internet search results.

  • 14 January 08
  • Philip Shaw
  • 11 Comments