Get your business off to a flying start in 2008

Learn how to successfully market your business online

Get a jump on your competitors – and make your business standout online.

Our first three workshops for 2008 are: The Power of Email Marketing, Search Engine Marketing and Boost Website Traffic With Web 2.0. Learn how to make the most of powerful online marketing methods to increase profits and enhance your business.

The Power of Email Marketing

Learn how to increase profits through email marketing

Effective Email Marketing is about having fast, accurate and precise online communications with your target audience. Using email marketing helps your business to achieve better customer retention and optimise sales potential throughout the client life cycle.

This half day workshop will enable businesses to realise the benefits of email marketing to drive a successful marketing strategy.

In this workshop you will gain the knowledge to:

• send bulk personalised email
• manage and grow your database
• methods for upselling and cross promotion
• how to measure the success and reach of your email campaigns.

Workshop Details:

Date: Thursday February 21, 2008

Time: 9:30am-12:30pm

Venue: Hotel Charsfield, 478 St Kilda Road Melbourne

Cost: $185 inc GST

Search Engine Marketing

Increase your website traffic & profits!

Search engines are an important part of your online marketing strategy and optimising your website for the search engines is as important as having a well designed website. If you want your website to have a chance of success amongst the thousands of others competing against you, then you really do need to investigate Search Engine Optimisation and look at how it can help you achieve your online marketing goals.

In this half day workshop you will learn:

• why you can’t find your website listed in the search engines
• how to optimise your website to achieve higher traffic and rankings
• how to successfully submit your site to search engines
• how to choose effective keywords and
• the things you shouldn’t do which may result in the search engines banning your website.

Workshop Details:

Date: Wednesday March 19

Time: 9:30am-12:30pm

Venue: Novotel Glen Waverley 285-287 Springvale Road Glen Waverley

Cost: $185 inc GST

Book before February 29 & mention Flying Solo for 20% discount.

Boost Website Traffic With Web 2.0

Encourage user participation to maximise your online potential

Web 2.0 technologies are all about turning the internet into an interactive space and encouraging participation and social networking. Using some of these new technologies such as blogs, wikis and content syndication assist in increasing repeat traffic to your site and in turn make your site more attractive to both people and search engines.

Learn more about:

• What is Web 2.0?
• The importance of interactivity
• The social networking phenomenon
• Content syndication and web feeds (RSS)
• Tagging
• Blogs
• Wikis

Workshop Details:

Date: Thursday April 17

Time: 9:30am-12:30pm

Venue: Hotel Charsfield, 478 St Kilda Road Melbourne

Cost: $185 inc GST

Book before March 28 & mention Flying Solo for 20% discount.  

What other attendees have said

"Melissa knows her stuff inside out without the jargon."

Anita Kilkenny, AKA Virtual PA

"You make it sound so easy even for someone like myself who is not technologically minded."

Maree Harris, People Empowered

About Your Presenter

Internet expert, Melissa Norfolk, specialises in building search engine friendly websites and marketing savvy email newsletters that connect businesses with more customers online. A member of APESMA, NSAA, Rostrum and BNI, she is passionate about educating audiences and speaks to organisations and business networks on the use of the internet and technology in business.

To book: Visit: www.technologypresentations.com.au or Phone (03) 9816 3488

 

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