Small business branding and brand positioning

Whether you’re a solo business, medium business or huge corporation, your brand is critically important for differentiating you from your competitors. Unfortunately business branding is often only taken seriously in the big end of town.

This section focuses on business branding, brand positioning and communications for solo businesses. You’ll find practical advice on specialist brand positioning, tips for naming your business, the basics of logo design, personal branding strategies and the fundamentals of marketing communications.

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Business branding articles

• Marketing

  Personal branding at work

  Soloists often work in isolation and don’t get to see clients on a constant basis to help build that easy camaraderie you get at work. Therefore to succeed in your business, it’s critical to establish strong relationships through personal branding.

  • Published 18 July 08
  • Sue Currie
  • 9 Comments

• Marketing

  Business logos: how to design your own

  Following on from how to get the business logo designs you want, here are some tips if you want to by-pass the graphic designer altogether and design your own logo.

  • Published 16 June 08
  • Megan Hills
  • 19 Comments

• Marketing

  Business logo designs: Getting what you want

  My previous article discussed briefing a designer prior to business logo design. It is important to give a detailed account of your business and market as well as your design ideas. Naturally you will want designers to introduce their own ideas also.

  • Published 12 May 08
  • Megan Hills
  • 8 Comments

• Marketing

  Business logo designs: Briefing a designer

  In a previous article on business logo designs I wrote about making an effective logo. If your business needs a new identity, here are some tips on briefing your graphic designer.

  • Published 07 April 08
  • Megan Hills
  • 12 Comments

• Marketing

  Develop your Personal Brand - Twelve tips

  Personal branding is the relationships an individual has with its public - essentially personal public relations. How others feel about your personal brand determines whether or not they want to have a working relationship with you.

  • Published 31 March 08
  • Sue Currie
  • 4 Comments

• Marketing

  Why specialist positioning matters

  Typically, the smaller a business is, the more important it is to specialise, and you can’t get much smaller than solo. For a soloist, specialist positioning is a powerful target marketing and business management tool.

  • Published 25 January 08
  • Robyn Haydon
  • 7 Comments

• Marketing

  Five tips for naming your business

  Naming your business is one of the first steps in flying solo, although it is often not an easy task and there are many factors to consider. Here are some practical tips to help you with the process of naming your business.

  • Published 31 October 07
  • Heather Smith
  • 9 Comments

• Marketing

  The basics of logo design

  Your logo is the primary part of your brand identity, so it’s important to make sure it communicates the right message. Here are four key things to bear in mind when looking at logo design.

  • Published 18 July 07
  • Zern Liew
  • 27 Comments

• Marketing

  Business Branding: The ABC of branding

  ABC, which stands for Actions, Beliefs and Clothing are the basic building blocks of business branding. You have an authentic and strong brand when these three aspects work together harmoniously.

  • Published 08 June 07
  • Zern Liew
  • 8 Comments

• Marketing

  Marketing communications: the basics

  Sales, PR, event management, marketing and promotion... chances are you'll have many roles to play within your solo business. You should also add Marcoms Manager to your job description. Learn more about how it can help you to succeed.

  • Published 19 March 07
  • Sue Currie

• Marketing

  Business logo designs: Making an effective logo

  Has your business got an effective logo that is an accurate reflection of what you do? Does it work in every way possible? Here are some tips to give your logo that extra punch.

  • Published 22 November 06
  • Megan Hills
  • 8 Comments

• Marketing

  Six simple steps for solo business branding

  Credible business branding has been revealed as a big issue for soloists. Is it our problem if people don’t take us seriously? I think it is. Here are some ways we can show the world we mean business.

  • Published 07 August 06
  • Peter Crocker
  • 8 Comments

• Marketing

  New marketing: personal branding

  What is personal branding and how does it impact marketing for a solo business? Here are the answers...

  • Published 17 July 06
  • Sue Currie
  • 3 Comments

• Marketing

  The power of personal branding strategies

  Strong personal branding strategies can help you to create a successful, satisfying and stunning solo career. Here's how to go about building a personal brand for your business.

  • Published 16 June 06
  • Thomas Murrell
  • 2 Comments

• Marketing

  Choosing a business name and image

  Getting the right business name and creating a strong image are central to your success as a soloist. Here's how you can get it right from day one.

  • Published 24 May 06
  • Sue Currie
  • 1 Comment

• Marketing

  Business branding: Are you really a Nudie Virgin?

  When it comes to your business branding, rather than trying to emulate others, it's more revealing to look in the mirror.

  • Published 20 September 05
  • Peter Crocker
  • 1 Comment

• Marketing

  PR planning within your brand marketing

  There are a variety of ways to spread the word about your business - developing a PR plan encorporating promotional activities is surely the way to succeed in solo brand marketing.

  • Published 07 July 05
  • Sue Currie
  • 1 Comment