Internet marketing tips: Business websites

Most businesses today include internet marketing as part of their marketing strategy, and even the smallest operators are likely to have a business website.

This section provides plenty of tips for creating a better website and advice on how to read your website statistics. With the rapid changes in technology the world of online marketing is ever changing, this section will help you stay up to date.

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Business websites articles

• Technology

  Seven layout mistakes to avoid

  Over the years, I have noticed common layout mistakes in documents, web pages and PowerPoint slides. Avoid these mistakes and you'll produce more professional documents.

  • Published 2 days ago
  • Zern Liew
  • 3 Comments

• Technology

  Five free SEO tools

  Does your website rank well in search engines? While search engine optimisation (SEO) can often be confusing and time consuming, here are some useful free SEO tools to make it easier for you to improve your search engine rankings.

  • Published 16 July 08
  • Philip Shaw
  • 4 Comments

• Technology

  July 2008 – soloists need effective websites!

  As a soloist it can be challenging to have an effective website built for your business. “I’m too busy!” “Who will build it?” “How much will it cost?” Here is great way to start the financial year with a great website.

• Technology

  Eight no-nos of web design

  We all appreciate how a website’s design can help or hinder its effectiveness. Is your site guilty of one or more of these common web design no-nos?

  • Published 18 June 08
  • Zern Liew
  • 16 Comments

• Technology

  Value of websites: Do you really need one?

  In a recent forum discussing the value of websites, someone remarked how a number of professions e.g. tradespeople, say that websites are of no benefit to them. Between ads in the local paper and being busy anyway, they do not need or want a website.

  • Published 23 May 08
  • Kathie M. Thomas
  • 19 Comments

• Technology

  Mistakes to avoid when creating a website

  Part one discussed mistakes to avoid when creating a website. Part two further explored this idea looking at how to pick a web developer and the importance of compatibility and simplicity. In this final part we look at how to handle limitations.

  • Published 16 May 08
  • David Lawrence
  • 3 Comments

• Technology

  Search Engine Optimisation (SEO) mistakes

  Ranking highly in Google can have a massive impact on your sales leads. This article explains five common Search Engine Optimisation (SEO) mistakes which limit your ability to secure a high ranking, and how to avoid them.

  • Published 05 May 08
  • Philip Shaw
  • 11 Comments

• Technology

  Mistakes to avoid when creating a website

  My first article looked at common mistakes to avoid when creating a website. Here I explore the idea further by looking at the benefits of keeping your website simple, how to pick a web developer and the importance of compatibility.

  • Published 11 April 08
  • David Lawrence
  • 18 Comments

• Technology

  Mistakes to avoid when creating a website

  A website is an important tool for soloists when it comes to communicating with existing clients and attracting new ones. In this article I will discuss four common mistakes to avoid when creating a website for your business.

  • Published 18 January 08
  • David Lawrence
  • 8 Comments

• Technology

  Should your business sell products online?

  Who is shopping online, when and what for? This review of shopping trends this holiday season will help you decide whether e-commerce is the way to go for your business.

  • Published 12 December 07
  • Melissa Norfolk
  • 11 Comments

• Technology

  Why the online brochure is not dead

  At the risk of suffering the wrath of website developers and online marketing consultants the world over, I’m going to go out on a limb and say “There is nothing wrong with a simple static online brochure website!”

  • Published 21 May 07
  • Peter Crocker
  • 12 Comments

• Technology

  How an audio message can improve your website

  Adding an audio message to your website helps your site visitors gain a better understanding of your products or services. Plus audio creates a bond and rapport with your website visitor, which makes them feel more at ease with you and your offering.

  • Published 16 February 07
  • Melissa Norfolk
  • 12 Comments

• Technology

  Tips for a better website

  If you make reference to your website in your business marketing, perhaps via a Yellow Pages ad, now is the ideal time to spring clean and create a better website.

  • Published 04 October 06
  • Melissa Norfolk
  • 3 Comments

• Technology

  Website statistics: Digging deeper into your webstats

  In an earlier article on how to read your website statistics reports we looked at the terminology of website statistics or webstats. In this article, we look at how webstats can give you greater insight into how visitors are using your website.

  • Published 18 August 06
  • Melissa Norfolk
  • 3 Comments

• Technology

  Writing websites: Do your words work?

  How many of your customers come to you as a result of your website? If the answer’s not many, perhaps it’s time to put the spotlight on your site’s content and look at the best way of writing websites.

  • Published 26 July 06
  • Sam Leader
  • 3 Comments

• Technology

  How to read your website statistics report

  Do you know which figures are the most important on your website statistics report? Or perhaps you've never seen a website statistics report and are wondering “what are website statistics?”

  • Published 19 April 06
  • Melissa Norfolk
  • 9 Comments