Email marketing: Creating and marketing email newsletters

Newsletters are an increasingly popular email marketing strategy for small businesses.

Whether you are still in the process of deciding whether an email newsletter would be useful for your business or whether you have been sending out an email newsletter for years, you will find information for creating and marketing email newsletters. From generating ideas to creating a newsletter template, we provide a wide range of email marketing tips.

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Email newsletters articles

• Marketing

  Ten tips to help you create a newsletter template

  A commenter on my how to get ideas for your newsletter article asked for formatting advice, so here are ten tips to help you ease the newsletter deadline stress by creating a template.

  • Published 24 October 07
  • Jess Tyler
  • 13 Comments

• Marketing

  How to get ideas for your newsletter

  As the editor or your own newsletter, thinking of ideas without an all-nighter at deadline time calls for some smart management. This article will help ensure a good flow of ideas to create a vibrant, informative and useful newsletter.

  • Published 17 September 07
  • Jess Tyler
  • 8 Comments

• Marketing

  Email marketing: Making the most of your opt-in email newsletter

  Publishing a simple opt-in email newsletter (or ezine) as little as once a month is guaranteed to help you increase sales. Follow these email marketing tips to maximise the impact of your newsletter.

  • Published 06 September 06
  • Melissa Norfolk
  • 5 Comments

• Marketing

  10 ways of marketing and promoting email newsletters

  In my last article on email newlsetters, I highlighted the need to be clear about what you want to achieve to manage the expectations and outcomes of your newsletter. It’s the same with marketing and promoting email newsletters.

  • Published 12 June 06
  • Diane Lee
  • 3 Comments

• Marketing

  So...you want your own email newsletter?

  Having your own email newsletter (or ezine) is a great way to boost your profile and increase your credibility. But before you jump into the world of e-publishing, consider the following questions.

  • Published 17 April 06
  • Diane Lee
  • 5 Comments

• Marketing

  Six steps to creating a successful email newsletter

  Good newsletters (or ezines) build reputations, plus they inform and attract customers. Best of all, they cost next to nothing. Read on for six steps to creating a successful email newsletter.

  • Published 06 July 05
  • Sam Leader
  • 2 Comments