Search engine optimisation (SEO) and other online marketing tips

The Internet has fundamentally changed how people search for and hear about goods and services. In this section you’ll find online marketing tips to help you take advantage of this ever changing opportunity.

A good place to start is Yaro Starak’s eight part series which covers internet marketing as a business growth strategy, creating an effective business website, using email autoresponders, pay-per-click advertising, search engine optimisation (SEO), using SEO keyword phrases, blogging for business and breaking down technical skills barriers.

You’ll also find online marketing tips on boosting website traffic and increasing your online sales.

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Online marketing articles

• Marketing

  Tips for successful Google AdWords campaigns

  Google AdWords can be the most profitable advertising you’ll ever do, provided you do it correctly. This article reviews three common mistakes businesses make when running their own Google AdWords campaigns.

  • Published 26 September 08
  • Philip Shaw
  • 16 Comments

• Marketing

  The role of great website photography

  If you’re selling products or showcasing your services online, great website photography is an essential piece of the effective website puzzle.

  • Published 13 August 08
  • Nicky Jurd
  • 13 Comments

• Marketing

  Google: Organic versus AdWords

  Everyone wants to rank well in Google. Did you know, though, that there is more than one way to get to the top of the pack? Read on to find out the difference between organic versus AdWords to ensure you don’t miss out on a very real opportunity.

  • Published 30 June 08
  • David Lawrence
  • 5 Comments

• Marketing

  Online Marketing: Google Pay-Per-Action

  Targeted traffic still isn’t enough to convince most small to medium businesses to advertise with AdWords. The result is Google’s latest initiative – Pay-Per-Action.

  • Published 10 March 08
  • Louise Gorrie
  • 2 Comments

• Marketing

  Search Engine Optimisation (SEO) tips

  My last article explained how search engine optimisation (SEO) works. Now I will discuss how to use keywords on your website to improve your ranking in search engines and how to get links from other websites to improve your credibility.

  • Published 18 February 08
  • Philip Shaw
  • 8 Comments

• Marketing

  A beginners guide to Podcasts

  I love my iPod - it has opened my world in ways I could not imagine. The reason for this is simple: podcasts! Before I got my iPod, I didn’t even know they existed.

  • Published 15 February 08
  • Heather Smith
  • 3 Comments

• Marketing

  How Search Engine Optimisation (SEO) works

  Being easily found using Google and other search engines can impact the success of your business. Search engine optimisation (SEO) is a way of increasing traffic to your website and ensuring your business ranks high in internet search results.

  • Published 14 January 08
  • Philip Shaw
  • 6 Comments

• Marketing

  Creating a lead generating website

  Creating a website whose sole ambition is to generate leads can be a very profitable exercise. A lead generating website provides valuable tools or resources for your potential clients, in the hope that they will then share information with you.

  • Published 12 November 07
  • Louise Gorrie
  • 8 Comments

• Marketing

  Using affiliate marketing to generate leads

  One of the big hurdles for solo businesses is generating leads. How would you like people you’ve never met promoting your business online round the clock and you only have to pay them when you make a sale? Welcome to the world of affiliate marketing.

  • Published 14 September 07
  • Louise Gorrie
  • 8 Comments

• Marketing

  Deliver your message with a podcast

  Podcasts are rapidly growing in popularity and have the potential to provide many benefits to your business including raising your profile and updating clients. Read on to find out whether it is time for you to stop typing and start talking.

  • Published 15 August 07
  • Melissa Norfolk
  • 11 Comments

• Marketing

  Interactive websites: What is Web 2.0?

  We've all heard of Web 2.0, but what does it mean? I think of it as the Interactive Internet. It encourages collaboration between users and is driving the trend towards more interactive websites.

  • Published 20 July 07
  • Melissa Norfolk
  • 11 Comments

• Marketing

  How to boost website traffic and sales

  The first step to boost website traffic and sales is to get listed in the search engines. Unsurprisingly, Google dominates this field, and is likely to yield the largest amount of traffic to your site.

  • Published 16 March 07
  • Melissa Norfolk
  • 16 Comments

• Marketing

  How to make visitors stay on your website

  The problem of how to make visitors stay on website looms large in the solo business community. No matter what your site’s purpose, you need loyal visitors. Capturing and keeping them means ensuring they are so happy nothing can steal them away.

  • Published 06 December 06
  • Melissa Norfolk
  • 12 Comments

• Marketing

  Seven tips to multiply your online sales

  When putting your products onto your website, don't sit back and expect the orders to roll in, instead create an online sales strategy to generate interest in your online offering.

  • Published 05 July 06
  • Melissa Norfolk
  • 2 Comments

• Marketing

  Internet marketing: Breaking down technical skills barriers

  In our Internet marketing series, we talk about how a website, a blog, autoresponders and pay per click advertising can help your business. If online marketing excites you, but you are nervous about your technical skills, you do have options.

  • Published 19 June 06
  • Yaro Starak

• Marketing

  Internet marketing: Search engine optimisation (SEO) part 2

  This follow up article to an earlier Internet marketing article on search engine optimisation (SEO) delves deeper into how to make your site findable via keyword phrases. Plus we reveal the top eight SEO techniques.

  • Published 01 May 06
  • Yaro Starak
  • 3 Comments

• Marketing

  Internet marketing: Introduction to search engine optimisation (SEO)

  Search engine optimisation (SEO) is the practice of developing your website so it appears high up in search engines. This topic is one of the most frustrating Internet marketing issues for one reason – it takes time.

  • Published 10 April 06
  • Yaro Starak
  • 3 Comments

• Marketing

  Internet marketing: How to use pay-per-click advertising

  The most common complaint about internet marketing is traffic, or lack of it. So how do you get visitors to your website? Here's an overview of how to use Google AdWords (pay-per-click advertising) to attract visitors.

  • Published 20 March 06
  • Yaro Starak
  • 7 Comments

• Marketing

  Getting website traffic

  You may know how to look for a business via a search engine, but do you understand how to generate your own flow of website visitors and encourage them to visit again and again?

  • Published 01 March 06
  • Sue Currie
  • 2 Comments

• Marketing

  Internet marketing: Using email autoresponders

  Creating an effective business website was discussed earlier in this series. Now that you understand the need to build customer relationships, let’s look at the most powerful Internet marketing tool available to achieve this, the email autoresponder.

  • Published 27 February 06
  • Yaro Starak
  • 1 Comment

• Marketing

  Internet marketing: Creating an effective business website

  An effective business website lets you communicate with prospects to a degree that no print publication can match. Why have a static brochure website when you could be using Internet marketing to your advantage?

  • Published 13 February 06
  • Yaro Starak
  • 8 Comments

• Marketing

  Internet marketing: Its use as a business growth strategy

  How can Internet marketing be incorporated into your solo business growth strategy? This article is the first in a seven part series outlining the process of establishing a website that sells and how to build a client base using just online marketing.

  • Published 30 January 06
  • Yaro Starak
  • 12 Comments

• Marketing

  Getting targeted web traffic

  So your business website is up and running. But is anyone visiting it? Here are some tips to drive the right kind of traffic to your site.

  • Published 07 December 05
  • Sue Currie
  • 2 Comments