Pricing strategies

As a small business owner, deciding how much to charge for your products or services can be a very difficult process.

This section covers many of the issues involved in price setting including how to work out your hourly rate, how to calculate a mark up and how to deal with project scope creep. If your small business provides a service and hourly rates aren’t for you, we also look at alternative pricing strategies.

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Pricing strategy articles

• Marketing

  How to price right for maximum profit

  There are a variety of methods for determining the price of your goods and services. To ensure you price right for maximum profit, let’s look at some of the merits and pifalls of different pricing strategies.

  • Published 09 July 08
  • Sue Hirst
  • 5 Comments

• Marketing

  Price setting: How to decide what to charge

  Price setting is tricky for new soloists to master. Do you charge on a project, daily or hourly basis? Do you base your pricing on what others charge, what you’d like to earn or what you think the market and/or prospect will bear?

  • Published 10 October 07
  • Robyn Haydon
  • 12 Comments

• Marketing

  How to work out your hourly rate

  If you intend to charge using an hourly rate, it helps to know how much you are worth. Only then can you quote accurately and build a successful business that you can enjoy.

  • Published 20 December 06
  • Megan Hills
  • 2 Comments

• Marketing

  A pricing strategy solution for small business owners

  Open-ended service contracts can leave clients feeling somewhat uneasy. How can they judge if they are getting value for money or that the price is reasonable? So it's essential for small business owners to have an effective pricing strategy.

  • Published 06 February 06
  • Jess Tyler
  • 1 Comment

• Marketing

  How to deal with project scope creep

  Those of us trying to move away from charging an hourly rate can suffer when clients expect more than initially agreed. So how can you avoid project scope creep?

  • Published 12 October 05
  • Megan Tough
  • 8 Comments

• Marketing

  Pricing strategies: How to calculate a mark up

  Our earlier article gave an overview of the mark up principle. Now let's take a look at mark ups in action and how to calculate a mark up.

  • Published 24 August 05
  • Kathryn Williams
  • 2 Comments

• Marketing

  Pricing strategies: The lowdown on mark ups

  Understanding mark ups is one of the pricing strategies you will need to understand as a soloist. The points below may provide a useful checklist.

  • Published 17 August 05
  • Kathryn Williams
  • 5 Comments

• Marketing

  Pricing strategies: Hourly rates? No thanks!

  Most independent professionals use hourly rates as a pricing strategy. Yet charging for your services this way can lead to mediocre business success.

  • Published 07 July 05
  • Megan Tough
  • 15 Comments