Public relations (PR) strategy: Generating free publicity

Implementing a public relations strategy (or PR strategy) is a great way of generating free publicity for your small business, although it needs be done well to be a success.

Here we cover some of the many different ways of generating free publicity including through the use of media interviews, media releases and article writing. We also provide tips on compiling a communications toolkit so you are always ready to respond to any public relations queries.

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Public relations, PR articles

• Marketing

  How to raise your profile using a case study

  A well constructed case study has all the elements necessary to get your marketing message across and establish the trust needed to build good business relationships. Here’s how to create a case study to help you win business and raise your profile.

  • Published 20 August 08
  • Karen Morris
  • 6 Comments

• Marketing

  5 ways to gain small business PR for free

  Marketing your solo business can be tough when you have little spare cash. Here are some tips to gain great small business PR, with no outlay - other than your time, Internet connection, office stationery and business cards.

  • Published 06 August 08
  • Joh Baker-Dowdell
  • 9 Comments

• Marketing

  Successful media interviews

  Successful media interviews are a great way to promote your business. But if you’re unfamiliar with being interviewed, you may get daunted by the prospect. Rather than saying no to the opportunity, there are ways you can eliminate unnecessary fears.

  • Published 25 February 08
  • Sue Currie
  • 3 Comments

• Marketing

  Why publicity wins you business

  Word of mouth is a very powerful public relations weapon and one of the best ways of generating it is through publicity. Although publicity can be very valuable, it is often overlooked as a true means of creating interest in a product or service.

  • Published 22 October 07
  • Sue Currie
  • 5 Comments

• Marketing

  How to write a media release

  Publicity is supposedly seven times more effective than advertising, and it is free if you do it yourself! Learn how to write a media release to capture the attention of journalists, and you can cash in on the free editorial coverage.

  • Published 13 August 07
  • Sue Currie
  • 2 Comments

• Marketing

  How to write articles that generate free publicity

  Writing articles and submitting them to the media is an excellent way to get free publicity. Any time you have something published it creates awareness and enhances your credibility. So how do you go about it?

  • Published 19 February 07
  • Sue Currie
  • 2 Comments

• Marketing

  Gain media exposure - develop an online profile

  An online profile is the ideal way to improve media exposure and that of your brand. By creating a dedicated 'media room' you will maximise your chances of getting noticed.

  • Published 04 December 06
  • Sue Currie
  • 4 Comments

• Marketing

  Public relations strategy: Getting action through attraction

  If your approach to developing new business is based only on identifying and approaching prospects, you might need to think about a different public relations strategy so you don't miss out on attracting business to you.

  • Published 17 May 06
  • Richard Woodward

• Marketing

  Getting media coverage: 10 tips

  You don't need a huge PR budget to enjoy media exposure. Follow these 10 tips to increase your chances of nabbing the attention of editors and journalists.

  • Published 24 April 06
  • Sue Currie
  • 2 Comments

• Marketing

  How to create a successful media campaign

  Every day publications of all description need words to fill their pages. Someone has to provide those words, it might as well be you! When seeking to get your story into print, a successful media campaign can really make a difference.

  • Published 29 March 06
  • Jess Tyler
  • 3 Comments

• Marketing

  Small business tools: Compiling a Communications Toolkit

  One of the most quick and easy small business tools is a 'Communications Toolkit’ – a repository of words, images and ideas that’s always ready with your best openers, lines, written examples and pictures of your work.

  • Published 19 December 05
  • Jess Tyler
  • 4 Comments

• Marketing

  Why consider sending a media release?

  If you want your business to stand out from the crowd, a media release may just be the answer. Not only can you enjoy free publicity, you'll also get added recognition.

  • Published 15 November 05
  • Sue Currie
  • 5 Comments

• Marketing

  How to use Personal PR and get noticed

  When it comes to meeting potential clients, you never get a second chance to make a first impression. Effective personal PR holds the secret.

  • Published 11 October 05
  • Sue Currie
  • 1 Comment

• Marketing

  The soloist's guide to public relations

  Having control over how you're seen by your public is one of the joys of soloism. So are you using public relations to get your message out there?

  • Published 15 August 05
  • Karen Morath
  • 1 Comment