Using surveys to get customer feedback

Using surveys is a great way to get customer feedback, but the surveys need to be written well to ensure you collect the information you need.

This section covers several aspects of customer feedback surveys including making your survey easy to answer, survey design, survey writing and asking the right questions.

Once you have collected client feedback, you are able to make enhancements to your business so that your products or services always meet the needs of your customers.

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Using surveys articles

• Marketing

  Survey writing: Measuring customer satisfaction

  Measuring customer satisfaction is a great way to focus your business development on the areas that will really make a difference to your customers. So how do you go about writing a survey to do this?

  • Published 25 July 07
  • Kate Tribe
  • 3 Comments

• Marketing

  Customer feedback surveys: What's the point?

  In previous articles, I focused on making your survey easy to answer, survey design and survey writing. To get the most meaningful results from your customer feedback surveys, it is also important to ask the right questions.

  • Published 27 June 07
  • Kate Tribe
  • 1 Comment

• Marketing

  Survey writing: Is your survey easy to answer?

  When survey writing, the wording of response options should be carefully considered. Customer surveys should be easy to answer, not a chore and good answer options increase your response rate.

  • Published 23 May 07
  • Kate Tribe
  • 4 Comments

• Marketing

  Survey writing: Do your surveys say what you mean?

  As we mentioned in our earlier article on survey design, good survey writing is very important. Accurate phrasing gives accurate responses you can rely on to improve your knowledge of your customers. Check your survey against this phraseology checklist!

  • Published 13 October 06
  • Kate Tribe
  • 2 Comments

• Marketing

  Customer feedback: Ten steps to great survey design

  Effective customer feedback helps you drive your business forward. Do you really know what your customers think about your business? That's where great survey design comes in. Here are ten steps to consider when designing a survey.

  • Published 12 July 06
  • Kate Tribe
  • 2 Comments