When we first set out down the solo business path, growing sales and profits is clearly one of the key drivers. However, business growth can be a double-edged sword.
If things take off more quickly than expected, managing business growth is critical for ensuring our systems and cash flow can cope with demand. Alternatively, in slow times it is critical to understand strategies for driving business growth to maintain profitability.
In this section you’ll find advice and ideas on whether to stay in your home office or move into commercial premises, generating new business, handling growing workloads, assessing whether part-time staff are the right fit for your business and lots more.
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Up-selling and cross-selling is cheap to implement, develops customer relationships and can dramatically increase revenue. Are you taking advantage of it in your business?
As a soloist, you may love your work but for many there comes a time when you reach the limit of your experience and want to push your business further. Here are the business growth strategies I've implemented to do just that.
Why take your depth of knowledge for granted, when you can turn that information into promotional giveaways that add value to your clients? Here's how to create what can become a powerful marketing tool for your business.
When you experience business growth, is it better to stay in a home office, or move out? Late last year I moved my business out of home and into commercial office space. It's time to update you on what this has meant for me and for the business.
I know the occasional slow period is a normal part of life as a soloist, but when one hit recently, I was unprepared for the anguish I'd feel when not generating new business! Fortunately I now know a short amount of down time is not a disaster.
For the soloist, once business starts to take off, there comes a time you need to decide whether to grow your business or keep it simple. Will you take on staff? Will you remain at home or move to bigger premises?
How you proceed if you find yourself swamped with work depends largely on your personal goals and the direction you want to take in the future. Three soloists share their workload management experiences.
My recent experience with hiring part time staff has made me appreciate one of the best things about working for myself is the lack of office politics.
Do you want to know more about managing small business growth? Ethan Nyholm, co-founder of digital luggage specialist STM (Standard Technical Merchandise), describes what it's like going from solo to small business.

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