Understanding business psychology can have a positive impact on your business relationships and the way you work. We tend to think that success makes us happy, but it could be that happiness actually attracts success.
This section focuses on several aspects of business psychology including the theory of happiness, the power of positive thinking, self-confidence and much more. We also explore the question of whether entrepreneurs are born or made. Are you prepared to change your thinking?
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A reader asked a great question in response to my article on using fear to build confidence prompting this article on positive thoughts and positive actions. They asked “No matter how positive our thoughts are, don’t actions speak louder than words?”
While large companies are spending major marketing dollars on trying to look more human, many soloists are falling into the perfectionism trap of trying to match the machine-like appearance of the big guns in order to compete with them.
Have you ever considered what would you do if you knew you couldn't fail? Where you would take your business? Your life? Here’s some good news, by perceiving failure as feedback soloists need never fail. 
If you’re feeling full of life and bubbling with creativity and confidence, chances are you’re wearing red. If you’re feeling indifferent, or distant, you are probably dressed in black. This article looks at choosing colours to alter perception.
In so many ways, life today is easy. Rarely do we live on the edge - in the arena of fight or flight - where our instinct tell us how best to survive! So is risk taking necessary in business?
As a soloist, a healthy level of self-confidence is a good thing. But too much ego can be an issue. Signs include extreme feelings of inadequacy when you’re being challenged or when a client or colleague has rejected an idea you’ve proposed.
The argument over nature versus nurture is a long-standing one in child-rearing discussion groups. But the same argument can be levelled amongst those who work for themselves. Are entrepreneurs born or made?
In order to change your thinking, a complete about face in mental attitude is rarely necessary. Sometimes the tiniest shift can have a ripple effect and transform your perspective in a flash..
We tend to think that its success that makes us happy, but new research shows happiness may in fact attract success!
We have good working relationships with some people and not with others. Why is that? The Myers- Briggs Personality Type Indicator is a method whereby we can describe our personality preferences and understand our differences.

We all get turned down from time to time, but while managing rejection can be hard, each time it occurs we have the opportunity improve our business skills and learn more about our ourselves.

A theory of happiness that, I feel, sits well with the soloist’s pursuits has been developed by Martin Seligman, a US academic and the leading proponent of new psychological field, Positive Psychology.
The moral of showing appreciation for the impact others have on your life is ably demonstrated by the story of Charles Plumb.

If you take responsibility for your reaction to external events, you will be able to take control of your emotions. You will be amazed by the power of positive thinking!
Traditional business wisdom has nurtured several myths, which solo business owners need to challenge in order to flourish. Rather than try to be all things to all people, soloists need to emphasise their best business asset, being a unique business.
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