Business values and business ethics

In a world where making a profit often rules above all else, it is important for solo business owners to spend time defining their business values and business ethics. These values can then shape the way your business operates.

This section includes articles on business integrity, the idealism trap and business goodwill. We also explore whether money equals happiness. Money is the prevailing way to keep score in business, but is it really the best measure of success?

Want to keep up to date with all our new business values and business ethics articles? Subscribe to our free weekly newsletter, sent to over 14,000 loyal readers each Tuesday, and receive four valuable bonus reports to download instantly.

(Never sold, displayed or given away)

Business values articles

• Solo Psyche

  The naked truth about your business standards

  By virtue of flying solo I get to hide at home in unthinkable clothes and undone hair and sitting in a mess of an office. Have I let my business standards drop so far that I should fear getting my corporate kit off?

  • Published 11 July 08
  • Karen Morath
  • 6 Comments

• Solo Psyche

  Do you run a socially responsible business?

  Running a socially responsible business means consciously managing the social impact of your business - how it relates to you, your clients and your community.

  • Published 14 May 08
  • Zern Liew
  • 8 Comments

• Solo Psyche

  Business reputation: Is yours beautiful?

  Soloists rarely have cause to consider the aesthetics of their business reputation. Business is often regarded as a purely practical and functional activity. So where does the concept of beauty fit and is it possible to create a beautiful business?

  • Published 14 April 08
  • Peter Morgan
  • 5 Comments

• Solo Psyche

  Why business integrity is so important

  Whether it’s a massive Enron-type scandal or the unreliable tradesman who doesn’t call back, everyone seems to have an opinion on what integrity is and many examples of what it isn’t. So what is business integrity and why is it so important?

  • Published 17 March 08
  • Peter Morgan
  • 5 Comments

• Solo Psyche

  Success in business: Values and fulfilment

  Although easily overlooked, we ignore values at our peril as they hold the key to a soloist’s ultimate success in business: personal fulfilment.

  • Published 11 February 08
  • Peter Morgan
  • 3 Comments

• Solo Psyche

  Crafting a personal mission statement

  To be successful in our business, we need to have a clear vision of where we are going, as well as how we are going to get there. This can be done by creating a personal mission statement, describing the ultimate purpose for our solo journey.

  • Published 04 January 08
  • Peter Morgan
  • 1 Comment

• Solo Psyche

  Finding out what makes your business unique

  I believe when you are willing to put aside your concerns about what other people think and trust your intuition, something magical happens. From there, you can unearth what makes your business unique.

  • Published 09 July 07
  • Kate James
  • 5 Comments

• Solo Psyche

  Can your business handle the truth?

  Too often in business we fail to speak the truth. Instead we say what we think people want to hear and act as we're told to act. What would be the impact on your business if your customer’s knew what you really thought?

  • Published 29 June 07
  • Robert Gerrish
  • 10 Comments

• Solo Psyche

  Get Real: Listening skills and being yourself

  Some soloists like to adopt different identities at work and at home. But if you avoid being yourself or leave a big part of yourself out of our work, you fail to be authentic.

  • Published 13 April 07
  • Zern Liew
  • 16 Comments

• Solo Psyche

  Do you own a moral business?

  The phrase 'it's just business' is often used to justify morally questionable behaviour. The immense power business wields over the well-being of this planet makes the issue of morality in business more important than ever.

  • Published 12 February 07
  • Zern Liew
  • 7 Comments

• Solo Psyche

  Are you grateful for what you have?

  In a world where the boundaries between need and want are blurred, it can be hard to stay grateful for what you have. Recently the importance of being thankful struck home in a major way.

  • Published 13 December 06
  • Grant Hyman
  • 13 Comments

• Solo Psyche

  Business principles: The idealism trap

  It is easy for soloists, particularly new ones, to be aggressively attached to their beliefs and business principles. But what if those beliefs are too limiting?

  • Paul J. Morris
  • 8 Comments

• Solo Psyche

  Business ethics: Do you pass the authenticity test?

  In these days of people disconnecting from traditional advertising, it's more important than ever to excite your clients with genuine enthusiasm for your product. When it comes to business ethics and authenticity, how does your solo business shape up?

  • Published 22 February 06
  • Paul J. Morris
  • 6 Comments

• Solo Psyche

  Business goodwill: 12 goodwill questions

  It's time to review the goodwill performance of your solo business. How will your business goodwill measure up?

  • Published 13 December 05
  • Paul J. Morris
  • 3 Comments

• Solo Psyche

  Money and happiness: Are you a bottom-line slave?

  When it comes to “success”, overt wealth is sadly the prevailing measure. The money-is-God dogma prevails: Financial decisions drive government and business actions. Does money equal happiness?

  • Published 07 October 05
  • Paul J. Morris
  • 5 Comments

• Solo Psyche

  Business values: Rehumanising business

  Conventional business may have dominated in the past, but today, soloists must redefine business values. Read on to find out more about rehumanising business.

  • Published 18 July 05
  • Paul J. Morris
  • 4 Comments