Value of websites: Do you really need one?

In a recent forum discussing the value of websites, someone remarked how a number of professions e.g. tradespeople, say that websites are of no benefit to them. Between ads in the local paper and being busy anyway, they do not need or want a website.

I was asked for my opinion. What is the true value of websites? Does it really warrant the cost? For those without the skills to set up or maintain a website, is it worth spending valuable time learning a new set of skills?

People who do quite well on a local basis may still have quiet times. That’s when they tend to consider a website.

Realistically, many people search online first and then in print afterwards. It’s faster and more convenient. I look online first for tradies before looking in the local paper, which has most likely been stashed with the recycling by now, or before scanning through the Yellow Pages.

I notice those who call my business from the Yellow Pages tend to be people who are not computer literate.

With respect to the value of websites and whether a website warrants the cost, that depends on what you need and what you're being charged. If you need all the bells and whistles with an online database and interactivity, it's going to cost you more than a few pages with contact details and an outline of what your business is about.

Those without the skills to set up or maintain a website are better off doing what they do best (which generates income) and paying someone else to do it.

Don't be afraid to shop around and ask for samples of what the designer has done before. Aiming for a site that takes minimum time to maintain once it is established makes for better value.

Also, establish what the annual costs are and what might be more regular costs, such as domain name registration (the web address), web hosting payments (where the site is housed) and web design and maintenance (for content and look).

Once your site is up, make sure your URL is included on emails, in forum discussions and even comments on other people's blogs.

Has anyone chosen not to go online? Or are you the proud owner of a new website? Share what you think about the value of websites below.

Kathie M. Thomas is the founder of A Clayton's Secretary, a Virtual Assistant Network with members in many countries. Dedicated to teaching others about business on the web, she is a multiple award winner, with 30 years' experience in her field.

02 Jan 09

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For most small businesses, I think the main purpose of a website would be to bring in new leads and sales. Sure, including your URL in emails and blog comments is going to help promote it, but that alone is unlikely to get the site driving a huge number of new business. A better solution would be to look for a managed online advertising program. These firms can arrange to have a one page, lead generation website created for your business, while managing an online advertising campaign to get the site seen by potential customers. In terms of bang for your buck, I think that's one of the best solutions for new businesses looking to get online. Matthew from Perth, Australia
I never meant that putting your URL in emails, etc would drive lots of traffic Matthew but that it shouldn't be overlooked, as many do. Every little bit helps.
Thank you for your comments and suggestion also. Kathie Thomas from Melbourne
You're right, many people do overlook some of those simple things! Another good tip would be submitting your URL to Google Local and other local directories! Thanks again for your article, I agree with you and think an online presence will become almost a necessity for small business in the future. Matt Matthew from Perth, Australia
Sometimes there is no point in sole traders having a website. Tradies are a good example. People who bother to write down a website address from the side of your van, and then go home and type it in expect something back. Maybe some tips or advice, or a way to get an easy quote, and useful information. There is little point just having a one-page website which only tells them your name and contact details. That's just wasting their time. Some businesses eg. plumbers are probably better off having people phone up so they can discuss the logistics of a potential job.
Ben at Easy Moving and The Blue Mexican.
www.easymoving.com.au Ben from Sydney
As a property buyers agent in Adelaide, South Australia, I launched my new website,utilize search engine optimization, have an excellent ad copy author and web management by a reputable and relaible company. I am now recieving 120 000 hits per month and generating as many leads as I can handle from just about every continent. www.directnegotiations.com.au Ben Ottewill from Adelaide, South Australia
The web and integrated mobile technologies are the future of all commerce - even your next door neighbour will want to be able to check your work out BEFORE deciding whether or not to ask you to do some paid work. If you at least have a single-page brochure site listed on your business card and your letterdrops/local adverts, you're showing that your business uses up-to-date methods. I've used photos/videos/quality advice for free and downloadable pdfs re: each of our services at www.salescentral.com.au after 8 years in business - we started with a very simple couple of pages! Grant Hyman - salescentral from Sydney

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