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• I agree with this summary - apart from the overuse of one particular word - the show is all about business - and I think it is so refreshing that someone has the guts to tell it how it is. Jo Macdermott - Next Marketing from West Melbourne

• Well,
  Gordon Ramsay isn't given to reflection nor does he seem open to challenge. Major drawbacks if you want to do anything innovative (but then most of us don't, so it's not the major thing).
  Now to the questions.
  
  Are you passionate about what you do?
  Sometimes, but cool headed analysis has its place. And passion won't make up for stupidity.
  Is what you're offering what the market wants?
  I've started a blog. In the blogosphere it's basically impossible to answer this. You look at what others do, try some of your own stuff and see what happens. Testing the market is the only way to go (and this applies to places other than the blogosphere).
  Are you competent enough to provide a quality product?
  If it sells a million it's quality. This is a meaningless question.
  Do you have the support to allow you to do your best work?
  Probably most of us don't. Is Gordon volunteering to pay for the staff?
  Do you give the best value for the price, or look to do as little as possible for the price?
  I'm not stupid (as to Gordon . . . ). I have no desire to do pointless work. My interest is in working less hard for the same result. Work smarter not harder is my motto (but feel free to be stupid if you want).
  What's the purpose of offering your customers a lot of choice?
  See the book The Long Tail - it's because you can make money that way. But it depends how you do it. Evan Hadkins from Sydney, Australia

• Ramsay's Kitchen is a brilliant business show. Anyone who wants to start their own company should watch it for all the reasons Robert gives above. Business really is as simple as 'turning cheap fish into tasty meals'. Try to ignore the swearing. That's just a gimmick. Tony@TacticalTV from Sydney

• Great show - Gordon is as blunt as they come and it's a sign of just how unwilling most people are to accept change that they rebel, deny and prevaricate with his decisions. Change isn't easy and I guess the point is that if we asked ourselves some of the hard questions Gordon asks, then we'd make some basic changes too. geoff from lake cathie NSW

• I was thinking just the other night that he is more a business man than a cook, and that the show is more about small business than it is about cooking.
  What amazes me is how much resistance to change there is, even in the face of dire consequences.
  I saw the same thing on that stress busters show on the ABC, people being advised by experts as to why their business is failing and then dismissing the advice and doing what they have always done.
  Same on the renovating shows, how many times do they need to be told, personal preference and expensive fittings, unless you are Vercace will lose you money...
  Being passionate about a business in all reality will not mean you will be successful in the long term as the passion will die. Adam from Adelaide

• I find it interesting that the show highlights that the business owners who know deep down that they need to change seem to be the ones who take the passion, @%#@'s, advice and run with it. The ego-driven or clueless owners are the ones that seem to fight for mediocrity. A definite show to be inspired in your small business.
  Rich- www.unmoney.com.au Rich from Sydney

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