How do I write a business plan?

Once you've conducted research into the feasibility of your new business you're ready to write your business plan.

Your business plan is essential for your business - it's your blueprint for the future. It sets the direction for your business and keeps you on track once you're up and running. It's also a requirement when you're seeking finance.

Depending on what type of business you intend to start, your business plan could include these elements:

  • executive summary - a one-page overview written after your business plan is finalised
  • introduction - explains the purpose and objectives of going into business
  • marketing analysis - looks at the industry you are entering and how you fit in
  • marketing plan - your marketing strategy
  • operations plan - how you'll set up the business, i.e. structure, location, regulations
  • management plan - how you'll manage your business
  • financial plan - how you'll finance your business, costing and financial projections.

Business planning is an ongoing business activity - you should regularly review and revise your business plan.

What to do...

business.gov.au This content is supplied to Flying Solo via business.gov.au,
the Australian Government's principal website for business information and resources.

 

 

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