Marketing and advertising

Develop an effective marketing strategy for your new business. You can promote your business in various ways, including advertising on radio, television or print media, signage, business cards and direct mail. Take care that your advertising gives customers accurate and truthful information about your business.

Networking

A growing number of businesses form networks to tackle the difficulties of operating a small business. By developing networks it's possible to reduce costs through bulk purchasing, sharing staff and winning larger contracts than would've been impossible by working alone.