Some soloists thrive
under pressure. Others find it threatening when client work is hanging over their head. If you panic over deadlines,
try these tips to beat deadline stress:
Ensure there is nothing ambiguous or unclear on what is to be delivered and when it is to be delivered. Also, are you clear on the rationale behind the deadline? Don't be afraid to ask the hard questions of your client at the start of the project, rather than finding out at the end.
For example, why is the deadline that date? Can it be moved? What is the exact scope of the project? Is there anything optional? Can the project/deliverable be split into phases or interim deliverables? What is the level of quality you're looking for? Every project is malleable to some extent. Understanding the extent of this gives you a state of absolute clarity.
Those of us with enough battle scars know that some deadlines are decided purely arbitrarily by the client, which can cause undue deadline stress. Never forget – the mark of a true professional is knowing when the project is too big for the timeline. This knowledge is partly why they're paying you in the first place.
Focus on the big ticket, high priority items first. If you don't know what the highest priority items are, ask! Only when the high-level direction and deliverables have been set should you duck-dive into the detail. Focusing in on the detail too early will just cause you unnecessary deadline stress.
Regardless of how tight the deadline is, give yourself time to review your work by setting yourself an early or false deadline. While it sounds counterintuitive to force yourself to deliver earlier, a false deadline has a number of advantages.
Firstly, when we are under pressure, we are more likely to overlook our own mistakes. It’s a good idea to allow time for someone else to review your deliverables well before it goes to the client. They can pick up on the minor typos, inconsistencies and design flaws.
Secondly, a false deadline is a great way to beat procrastination and disciplines you to be ruthless with your own time. To meet a well set false deadline, there is only enough time to do those things which are truly important.
When the pressure is on, we all have a tendency to try to do everything at once. You physically can't do it, and frankly, it doesn't work.
When a project becomes a hurricane of activity, try to remember the following saying from the US Navy Seals: “Fast is slow. Slow is fast.” Basically it means that if things are going fast and in many different directions, slow down. Concentrate on the immediate issues and deal with them in a methodical, calm and precise manner.
By taking the time to plan what we need to do and then to execute those steps in a focused manner; we are much more productive than trying to swat flies.
Where possible and financially viable, outsource, delegate and sub-contract non-core items to third parties. More strategically, though, ensure that your working agreements allow you the freedom to subcontract and outsource work in the first place. It's times like these that you will appreciate having the clause in there!
To help, clearly document the processes of how you do what you do. When under extreme pressure, we need to conceptually separate what it is we need to do for the project, from how we are going to do it. Even if you're flying solo, a well documented process gives you a repeatable framework to work within. This framework will allow you to focus on the creative side of your project that “wows” your clients, rather than the stress of remembering all the steps in your process.
For more on this, check out the business processes section of this site.
What techniques do you use when to beat deadline stress?
Greg Pritchard is dedicated to making your software and systems contribute to your business bottom line. He founded Dedication Group, an IT & Management Consultancy helping companies deliver on their IT Strategies.

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3 comments | Add your own
A problem I have encountered with deadlines is scope creep. Scope is defined, deadlines agreed, and then the scope gradually changes with every email until the project is completely different from the one you agreed to. Lesson learnt – at the first sign of scop change alert them to the fact that this change may lead to a change in delivery time. Heather Smith from SUNNY BRISBANE! | Read my articles
I like this! After working for a boss in a really high pressure environment where multi-tasking (i.e. doing a million things at once) was King, I've learned that by setting a timer for 15 minutes at a time, and doing as much as I can, as focused as possible within that time, gets work done to a higher quality much faster. It's also easier to remember to take a break!
I think it's easy to freak out about deadlines, but I find that the 'babysteps' approach works best for me. Leticia from Adelaide
It's critical to weigh up importance vs urgency vs time. We get a lot of small change requests, and we often get them done within 10 mins of receiving an email. This would be a case of small time vs nothing else urgent.
Also, because we'll be doing 10 projects at once, good time tracking is essential. We track project times to the second, and as mentioned, really quick items will get done asap. Also - if split between many many things, try doing an hour on one then an hour on another - you'll never get bored!
Also - don't be so efficient that the clients thinks they can then abuse that response time by demanding 8 hours work to be done by tomorrow!) Adam Hill from Hobart
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