Charles Cuninghame: Copywriter & Consultant

Bondi Beach, NSW
www.text-centric.com

After working as a journalist and editor for a small publishing company, Charles Cuninghame took the plunge as a soloist in 1997.

Since it was the dawn of the worldwide web he decided to try his hand at freelance website copywriting and has never looked back.
Since then he's written websites, brochures, and sales and marketing collateral for industry leaders such as Adobe, eBay, Hutchison 3G, Philips, Telstra and Vodafone. And for a bunch of great little companies and other soloists too.

Charles has decided to document his years of accumulated wisdom on online marketing in his forthcoming book, The Profitable Website Manual – 101 Tips, Tricks And Insider Secrets To Get More Customer Enquiries, Sales And Profits From Your Website.

Charles' memorable quote
"You got to know when to hold 'em, know when to fold 'em." Kenny Rogers

Articles by Charles

• Four quick fixes for Google AdWords ads

  Google AdWords is a popular and effective marketing tool for small business. Here are four small improvements you can make to your ads for a big improvement in your results.

  • 24 February 10
  • Charles Cuninghame
  • 13 Comments

• How to build a website for just $108

  Are you keen to leverage the web to promote your business, but only have a minuscule budget for website development? This five-step process shows you how to build a website on the cheap. Real cheap.

  • 29 December 09
  • Charles Cuninghame
  • 39 Comments

• Getting new clients with a ‘bait piece’

  The free information offer is one of the most effective on and offline marketing tactics for getting new clients. Here's how to create a cheap and versatile educational "bait piece" that you can use to increase the effectiveness of your marketing.

  • 27 November 09
  • Charles Cuninghame
  • 6 Comments

• The easiest way to better marketing

  The key to better marketing is to focus on the benefits, not just the features, of what you offer. Here's how to create a list of compelling benefits for your business, and use it to boost your marketing results.

  • 22 June 09
  • Charles Cuninghame
  • 7 Comments

• Three effective low-cost marketing weapons

  With the economy slowing, now is a great time to rev up your marketing. But you need to get the most bang for your marketing buck. Here are three super-effective and low-cost marketing weapons to help you attract new clients in tough times.

  • 20 February 09
  • Charles Cuninghame
  • 8 Comments