Review: The Website Marketing Handbook 2009

Here’s a great, free resource available for subscribers to Flying Solo. If you’ve ever wondered if you could be doing more with your website, this truly is a must-read.

Regulars to Flying Solo will recognise The Webshowroom as advertisers on the site and sponsors of our Flying Solo LIVE! event. With this background, you may be forgiven for thinking the Website Marketing Handbook 2009 is a promo and that I’m tarting myself to keep an advertiser happy.

Not so. The Website Marketing Handbook 2009 | 57 Ways to Make Your Australian Business Website a Success is a comprehensive 60-page document and we’re fortunate to get access to it and be able to share it with subscribers.

Certainly The Webshowroom gets a mention here, but this is first and foremost a practical ‘how to’ manual that site owners, web developers and designers will rightly devour.

In the handbook, author David Lawrence, writes clearly and succinctly, illustrating all his key points with the liberal use of screenshots and thoroughly explaining every aspect of setting up and marketing a website.

As he says in the opening pages: “The aim of this guide is to provide you with a series of practical and invaluable tips that will attract the right type of traffic to your website in a reliable and consistent manner.”

And the handbook really delivers.

Website Marketing Handbook Broken into sections entitled Engage, Attract, Analyse and Evolve, Lawrence explains the secrets behind ranking well in search engines; making use of directories; the role of pay-per-click advertising; email marketing and the application of podcasts and vodcasts.

Whether you use the handbook as a guide to checking the performance of an existing site, or as something of a template when planning new one, I can see it will be a document that gets plenty of use.

How to download your FREE copy:

If you’re a Flying Solo subscriber, simply scroll to the footer of any of Flying Solo’s weekly email newsletters – past or future – and click on the 'Bonus downloads’ link and you’ll go straight to the download page.

If you’re not a subscriber, why not sign up now. Not only will you get our free weekly newsletter that goes to over 15,000 readers, you’ll also get instant access to five bonus downloads including the Website Marketing Handbook 2009.

If you prefer not to subscribe, you can still obtain the handbook direct from The Webshowroom for the very reasonable price of $49.95.

Robert Gerrish is Flying Solo’s managing director and founder and works as a business coach, professional speaker, business commentator and consultant. He’s the co-author of Flying Solo – How to go it alone in business.