Camilla Peffer Copywriting

Richmond, VIC, 3121 Copywriting, Editing/proofreading, Email marketing

Behind the Business: camilla peffer

Concision, creativity, chemistry

What you say is just as important as what you sell. Lost for words? I help fashion and lifestyle business with SEO copywriting services that connect and convert.

Hi! I’m Camilla, and I’m a Melbourne-based SEO copywriter.

I believe that what you say is just as important as what you sell.

Use the wrong words, and your business message is DOA. 

But use the right words?

You’ll craft a profoundly poignant message that engages with your ideal audience.

Are you lost for words?

I’m a Melbourne SEO copywriter & feature writer. I help creative lifestyle and fashion businesses tell their stories online so that they can connect with their ideal audience with words that do the selling for them.

I’ve written for ASX-listed companies like Fairfax, Sportsgirl and Melbourne IT, worked for publishers such as and, and written for fashion brands like Politix, Seed Heritage and The Con-Nection.

Today, I work with those focused on living beautiful and meaningful lives – designers, creatives, agencies with lifestyle brands…but also health and wellness experts + so many more.

I usually help them with web content writing, marketing content, sales collateral, press releases, feature writing, blog articles, email marketing and more.

Like what you hear?

Contact me directly – [email protected]


"Camilla was a dream to work with. She was able to take my jumbled thoughts and words and put it all together in a creative and concise way that spoke to our target audience perfectly."

– Nadia Bartell, The Con-Nection & Chronicles of Nadia

"Camilla was such a delight to work with. She was able to take my jumbled thoughts and help me craft them into beautiful words that made sense for my new brand.What I liked about working with Camilla was that she took the time to listen to me and took plenty of notes. She's clearly got some great systems in place for her own business, as I felt really cared for and she kept her promise on delivery dates. I will recommend Camilla to all of my friends with websites who want to craft a clear and inviting message for their brand audience!" - Rachelle Hawken Life Coaching.


"I hired Camilla to write the copy for my website, my product descriptions,  and to help with my social media. I was blown away by the amount of work she presented to me as part of the social media strategy, and the 3-month content calendar was a Godsend! I'm so proud of the message my brand sends now.I have no hesitations recommending Camilla for anyone needing amazing copy or help with social media, and I look forward to continuing to use her services in the future." - Jemma Bishop, Chantilly Rouge.

Richmond, VIC, 3121

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