Behind the Business: Peter Crocker
Established in 2005, Flying Solo is home to a community of over 90,000 Australian solo and micro businesses.
We’ve an HQ in The Rocks in Sydney, where members of our wonderful little crew gather from time to time. Learn more about us www.flyingsolo.com.au/about
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As one frazzled freelancer said to another: “Business would be great if it wasn’t for my clients!” The Seagull, Power Tripper, Jilted Lover… not only is the customer not always right, but here are 6½ that are very wrong.
A year ago I made the leap to go back to business school as a guest of the team at BSchool.edu.au. Here’s what I learnt along the way about business, education and me.
I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.
So it’s 1am, my assignment is due tomorrow and I’ve already had an extension. Going back to school has confirmed my deep reliance on two things: deadlines and coffee! But here’s what else I’ve learnt.
What is a lifestyle business? It was suggested to me recently that I had a ‘lifestyle business’. It was intended as a compliment, but I’ve since been mulling over what that term really means. For me it has connotations that don’t sit well. And I’m not alone.
When I started my writing business, part of the dream was to have a mobile office and be able to work from anywhere. While that is now quite feasible, I still spend most of my work hours plugged into an office. It begs the question: does the reality of the ‘laptop lifestyle’ live up to the dream?
As I sat across the table from a marketing manager to discuss a new project, I realised I’d been here 10 years earlier! It was the fourth company, the fourth website, the fourth brief, but the same four people at the table. Am I stuck in Groundhog day?
When it comes to personal branding and finding clients, social media is valuable for many soloists. But should passionate opinions be curbed by professional restraint? Or does authenticity demand unfiltered honesty?
It’s been 15 or so years since I last formally studied anything serious, let alone topics like innovation, project management and finance. To be honest, the idea makes me shudder. But, with the arrival of BSchool, I've decided to go back to business school.