I surrendered to the call of full time copywriting back in 2011, fresh from 14 years spent in advertising, promotion and design agencies large and small. This experience created an appreciation for compelling ideas, beautiful words and communication that creates a connection. It also shaped my creative and project management skills.
I have been fortunate to work with many clients across a range of industry sectors including FMCG, foodservice, aviation, sport, philanthropy, property, recruitment, horticulture and medical innovation as both an offline and online copywriter. I also have a passion for interiors and photography.
Whether it’s a one-off project or an ongoing arrangement, digital communication or printed collateral, I love to help brands and businesses thrive with clear, meaningful and polished communication.
I have a Bachelor Degree in Business with a marketing major from UTS, have completed training at the Australian Writers’ Centre and regularly refresh my skills, knowledge and contacts with ongoing professional development.