Behind the Business: Jayne Tancred
I’m a marketing consultant and copywriter specialising in natural health, and also offer marketing coaching for natural health practitioners and other soul-centred soloists.
I work with herbal and nutritional supplement manufacturers, natural food and beauty brands and other wellness businesses to create marketing material and campaigns that educate and inspire consumers, building loyalty and trust. I also offer marketing training and coaching for health practitioners and other soul-centred soloists who are ready to energise their businesses.
Get in touch with me on 0405 296 804 if you need an experienced, strategic marketer and copywriter to revitalise your natural health website or promotional material, or to learn more about my Business Energetics™ coaching program, which includes face-to-face workshops, online training and one-on-one coaching packages.
Jayne has an incredible gift with words, language, writing and soulful marketing.
Working with her was like seeing alchemy in action!
Jayne Tancred is an absolute pleasure to work with. She is a skilled copywriter and particularly effective (and calm) project manager. Her ability to interpret a brief with a solutions-focused approach ensures an optimal outcome and her depth of knowledge allows her to significantly contribute to projects.
When working with Jayne on a challenging project, she went above and beyond to ensure that our deadlines were met whilst always maintaining her professionalism and can-do attitude.
I thoroughly enjoy working with Jayne and highly recommend her.
Jayne has been invaluable in helping us rewrite and revamp our product advertisements and brochures over the last year – providing text that is succinct, engaging and conveys exactly what we want to our customers.
Jayne is an absolute pleasure to work with, she is always extremely professional, delivers work on time every time (even with the tightest of deadlines) and is full of creative ideas to better our marketing material.
We very much look forward to continuing our relationship with Jayne for many more years to come.
So, you think you don’t need a marketing plan. You’d rather be spontaneous. Well think again, because flying by the seat of your pants may be costing you dearly.
Stop! Before you create that next piece of marketing, are you clear about your reasons for doing so? If the answer is no, it’s time for some big picture thinking.
You may not have the spending power and resources of the marketers at the top end of town, but you can (and should!) adopt their big picture mindset. Here’s how.
Want to up the feel-good factor in your marketing? Empathy is your secret weapon. This case study of a hilarious viral video will help you deploy it.
If you feel like a self-conscious twat when you market your business, your efforts are probably making your target market feel icky too. These tips might help.
Do you start projects well ahead of deadline and then spend a lot of time mucking around because you’re not under pressure? Jayne Tancred discovered these productivity tips.
Many soloists lament that they ‘hate marketing’, but when I dig a bit deeper, I usually find what they really hate is something completely different.
Most of us think we’re selling time, but really we’re selling our ability to solve problems. This requires creativity, and creativity requires space. Something most of us struggle to find.
If Facebook is part of your marketing strategy, you probably fantasise about the day one of your posts goes viral on Facebook, bringing your business to the attention of the world. This week, that dream came true for the team at Flying Solo.
If you’re not happy with your business, transform it into one you and your customers love by changing your marketing. Here’s how to get started.