Here is an overview
of the problem solving model I have used successfully over the years. There are four key phases, each requiring a
different set of skills.
The boundaries between the phases of the problem solving model can be vague, but being aware of them allows you to consciously direct your thinking.
1. Understanding
Step back and review the problem you believe you have. If your view is clouded with strong emotions, it can be useful to feel through these and then offload them to paper to reduce their intensity.
I suggest you try to see the big picture. Who is involved? What are the broad issues? How do they relate to the big picture? Having this level of understanding can reveal solutions and prevent repetitive symptomatic fixes.
What do you want to happen? What is at stake? Be aware of yours and others’ expectations and assumptions; which may or may not be real or appropriate.
Consider this: is it even your problem?!
2. Insights
Gaining deeper, alternative insights to your problem is invaluable in revealing the underlying causative patterns and your part in the problem. This can be done via questioning and reframing.
Ask more and different questions. The better your questions, the deeper your insights.
Use empathy to understand the problem from others’ viewpoints.
Describe the problem in different ways. How would you summarise your problem to a ten year old? What if you were someone else observing your life from afar?
3. Ideas
When generating ideas, it is really important to entertain and build on any and all possibilities without immediate judgement. Premature evaluation quickly kills ideas, resulting in the safe and the mundane. Go with the flow as there is plenty of time to evaluate later.
If you find yourself stuck on the obvious and logical solutions, offload them to a piece of paper and set them aside.
You need to be in a positive and creative state of mind. You may need to further work through any strong emotions first.
Here are some more ways to generate ideas:
- If you were your hero, whether they’re a real person or a fictional character, what would you do to fix your problem?
- What if you had no fear and no expectations?
- Can you combine two or more solutions?
4. Planning
This is the analysis phase of the problem solving model where you decide the best way to proceed.
Use your gut feel to shortlist the best ideas. Identify the strength and benefits, the weaknesses and cost of each possibility. Remember to include non-financial costs.
Imagine executing each of the solutions. Which feels right? Which is more authentically you? What are the fears involved?
Write up a plan and you are now ready to start executing your solution.
Here are some general actions I have found to be consistently useful in the problem solving model:
Problem solving is a creative and learning exercise. Have fun!
Zern Liew helps his clients build beautiful businesses by practically innovating across their Branding, Communications, Processes and Systems.

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6 comments | Add your own
Great advice, Zern! I especially like your KISS solution - "How would you summarise your problem to a ten year old?" Grant Hyman - salescentral from Sydney
Creative thinking is out-of-the-box helpful! -Jess, www.zulugraphics.com.au Jess from Zulu Graphics, Newcastle
"out-of-the-box helpful" -- I love this phrase. Thanks Jess! Zern Liew from Sydney | Read my articles
Zern "Brainstorming on your own is possible" I would be interested to hear your thoughts on ways a soloist can brainstorm. Heather Smith from Brisbane
Brainstorming on your own - some initial thoughts: Set aside some time. Set aside judgements/evaluations for later. Paper and pens or whiteboard for doodling. Learn to talk to yourself ad the TV. Look for unrelated words and concepts and see how you can find potential solutions in them, however wacky these may be. Look for funny, silly, out of this world options - real solutions often hide inside initially-silly options... This is probably a good future FlyingSolo article! Zern Liew from Sydney | Read my articles
Zern, I brainstorm on my own! I use every opportunity, in the shower, while working out in the gym or driving. I must admit, it has happened before that I forgot my “brilliant” idea by the time I got home to write it down so now I carry a notebook and a pen with me.
www.theofficewitch.com.au Judit Nagy - The Office Witch from Sydney
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