Promoting your business using article marketing

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If you run and promote your own business, you have expertise in at least one area and other people may just want to read about it. Promoting your business using articles (like this one) is a cost effective way of building profile and credibility.

If you have a newsletter of any kind, you may already have content that can be used for articles. If not, simply thinking about the problems you solve for customers will give you plenty of topics to write about.

So what are the advantages of article marketing, besides the low cost?

Increases the number of links pointing to your site

Every time you submit an article, you add a ‘resource box’ or 'sign-off' at the end, which contains a link to your site. The more links you have, the better your placement in the search engines. If you have 20 articles, and you submit them to 10 sites, that’s 200 extra links for very little effort.

Your articles can be reprinted anywhere in the world

People searching for relevant content can contact you asking for permission to reprint your article in their own newsletter or magazine. Last month I was contacted by the editor of a dye-casting industry magazine in Illinois. After an exchange of emails, my article is being printed in hard copy in their next edition.

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Promote your products and services

The resource/sign-off box does more than provide an opportunity to place a link to your site. You get about 50 to 100 words to write whatever you want. Smart marketers use that space to direct people their newsletters or product sales page. There’s an art to writing a great resource box, and if you search on the web you’ll find heaps of suggestions. (Or go here to see our contributor’s - Ed)

Credibility

You can tell the world that your articles have been published in international sites, accessed by people all around the world. This will boost people’s perceptions of you and the services you provide.

So if you are convinced, then you need to action two steps.

Firstly, write some articles. Even if you only commit to writing one per fortnight, you’ll soon be reaping the benefits.

Secondly, you need to submit your articles to different sites. There are many article sites and directories out there – some are free whilst others charge. It’s up to you to decide if you are willing to pay a small fee for the benefits outlined above. If you do a search on “Article Directories” then you’ll get a whole list of sites to check out.

If you're interested in contributing to Flying Solo, you can read the Article Guidelines here - Ed

Megan Tough runs Complete Potential, a company that helps businesses solve their strategy and people problems. She loves being a solopreneur, and when she doesn't have her nose to the grindstone, is fulfilling her other passion of fitness and health.

3 comments | Add your own

Hi Megan - very clever ! Thanks ! Grant Hyman from Sydney | Read my articles
Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.
Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered.
I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section.
In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.
I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying!
Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low!
kailash from west bengal/india
Hi Megan, couldnt agree more on this.
www.searchenginerankings.com.au describes this process on a macro level. Anup Batra from Melbourne

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