Spotlight

Lucy Bingle, Lucy Bingle Pty Ltd – LinkedIn Marketing

We are a Digital Marketing Company that specialises in LinkedIn Marketing.

13 May 2017

Lucy Bingle, Lucy Bingle Pty Ltd

We ask the tough questions of Lucy Bingle, Lucy Bingle Pty Ltd

Who, or what, is your biggest inspiration?

My dad is my biggest inspiration. He is a true entrepreneur having built an awesome Australian export business which helped third world countries fight poverty. His values and vision have resulted in him living a fascinating and full life. He’s always backed himself and believed that you reap what you sow. In other words, put the hard work in, help others along the way and you will succeed.

When did you know you wanted to start your own business?

I’m the girl that’s constantly bouncing business ideas off friends and families, and yes many of those ideas have been weird and wonderful . However, due to the nature of “ME” I will only back myself when I have 100% conviction that it is a sustainable idea. Thankfully the time has come.

What’s the biggest thing you’ve learnt this year?

That businesses just want plain-spoken guidance for marketing their services and products effectively. They are not interested in the ‘hype’, they just need simple solutions which will allow them to focus on core business activities. Keep it simple and your clients will appreciate it.

What’s the best bit of feedback you’ve ever had?

One day, after attending one of my workshops, a client implemented my marketing strategies and within 48 hours had picked up two new jobs! Now that’s good feedback.

What’s your proudest moment?

When I resigned as Marketing Manager from one of Australia’s leading Executive Search firms, my boss immediately asked me to ‘pitch’ back to him with my digital and LinkedIn marketing services. We signed a new contract. That was a wonderful moment of validation for me. I felt incredibly proud of myself and knew in that moment that I was doing the right thing.

What’s your number one way to wind down?

There is nothing better than hanging out with my little family at the beach.

What’s your favourite film and album?

Film, tough one: Pulp Fiction, Life is Beautiful, Goodfellas.

Album: Funeral – Arcade Fire, The Polyphonic Spree – Together We’re Heavy , Regina Spektor – Begin to Hope.

What’s the smartest bit of marketing you’ve ever done?

Well of course I’m going to say … LinkedIn Marketing. Six million Australian professionals have LinkedIn profiles. Three out of four of them are ‘key decision makers’. This is a powerful group of people to market to. If you learn how to use the LinkedIn platform well, you can create great business opportunities. LinkedIn Marketing is a great way to cut through the noise.. Trust me, I know 😉

What or who has the most grounding influence on you?

My sisters are my everything. They are wonderful at spurring me on and also ‘keeping it real’. They are my biggest fans, and they know how to manage me perfectly 🙂

What’s the best thing about being a soloist? And the worst thing?

The best thing about being a soloist is that you can be as flexible as you like. So if an opportunity comes knocking you can really have a crack. The worst thing about being a soloist is that sometimes that little voice of doubt in your head can creep up when you least expect it and often you are on your own, so you have to react quickly. I think the best thing to do is go for a walk. Simple but effective.

What’s the best piece of business advice you’ve ever been given?

Be brave, stand tall and walk like you’re Lenny Kravitz.

What talent do you most wish you possessed?

I wish I played a musical instrument really well … guitar preferably.

What do you love most about running your own business?

I love the fact that I’m doing something I truly believe in, that makes a real difference to businesses. I also love that even though I’m working harder, I am actually spending more quality time with my little girls – that to me is GOLD. My daughters are at a very pivotal age so it is wonderful that they get to see me grow a business and juggle a family. My 10 year old often asks me about what I do and why I do it. I love that I can share with her the joys and trials of having a business. I think this is so important and hopefully it plants a seed in her to follow her dreams and back herself.

And now comes the plug for Lucy Bingle, Lucy Bingle Pty Ltd!

What do you do? Who for? And how does it benefit them?

We are a Digital Marketing Company that specialises in LinkedIn Marketing. We are passionate about helping individuals and SME companies create business opportunities by connecting and engaging with their target audience on the LinkedIn platform.

And where can we find out more about Lucy Bingle, Lucy Bingle Pty Ltd?

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