We ask the tough questions
What’s your proudest moment?
On a personal level, marrying Jess and on a business level leaving my job and heading into the sunset on my own.
What’s your favourite film, book and album?
Film: Sexy Beast - Ray Winstone / Ben Kingsley.
Book: The Damage Done by Warren Fellows.
Album: Street Sounds Electro Volume 6.
What’s the smartest bit of marketing you’ve ever done?
Short term, I had high street premises which resulted in an 'instant' business in a new town. Long term, learn SEO and work from home again.
What’s the one resource you’d never be without?
My iMac with internet connection.
What’s the most enjoyable element of your work? And the least enjoyable?
Most enjoyable: Working for a client that has faith in my abilities on a product or service that interests me. Least enjoyable: Working within strict guidelines on a tight budget to an unreasonable deadline.
What’s the best thing about being a soloist? And the worst thing?
Best: Feeling like I don't have to go to 'work', spending every day with family rather than just on the weekends. Worst: Being unable to completely switch off from work... though I'm fixing this with some invaluable tips from a few FS Facebook friends.
What’s the best piece of business advice you’ve ever been given?
Believe in yourself and others will too. I always looked at other people in business and assumed they must be extra-gifted or ultra-talented. The fact is, they are people just like you and me and if you believe you can do it, you probably can, and if you can, you deserve to be paid accordingly.
What would be your advice to aspiring soloists?
If you are in a job and thinking of going it alone, plan it well and choose the right time to make the move. The last thing you want to do is quit your job on a whim, find you're not ready yet and end up with another job.
What music are you listening to at the moment?
Street Sounds Nu-Electro Volume 1. 1985 never ended ;-)
What do you wear to work?
Whatever I wore yesterday evening is usually closest to my bed. I dress up to go to the supermarket.
What book are you reading?
Flying Solo's How to go it alone in business, or as I call it Flying Solo's 'even though you've been doing this successfully for 12 years, times have changed, technology has changed and there is a lot of stuff to learn that will improve the way you work and thus improve your life'. I guess the first title is catchier...
If your office caught fire, what would you grab first? What would you toss into the flames?
My pocket-sized Time Machine back-up drive. This contains my last 12 years' work and with a visit to the Apple store to replace my burnt iMac, I'd be back on track the same day. I'd also grab the only piece of art I have ever bought - an original canvas by legendary 1980's graffiti artist 'Seen'. Everything else can burn.
Can you stop at just one chocolate biscuit/savoury snack?
No. All or nothing.
And now comes the plug!
What do you do? Who for? And how does it benefit them?
Richard Jenner is a graphic designer working from his home studio in Melbourne - he loves clever typography and well executed design in all forms.
You get agency quality graphic design solutions at a lower investment with a person who has the ability and knowledge to do more with less, in order to stretch your marketing dollar.
And where can we find out more?
- Flying Solo Directory: typeshed.flyingsolo.com.au
- My website: www.typeshed.com.au
- Facebook: www.facebook.com/typeshed
- Twitter: @TypeShed
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