1. Maintained a detailed customer database
As a soloist, you meet, email and work with lots of different people. Over the years, that can add up to thousands of individuals. But unless you conscientiously maintain a database, it eventually all becomes a mess of cards, random email addresses and half-remembered names.
A detailed and up-to-date database is a valuable tool for launching new services, starting email newsletters, keeping in touch with prospects and sharing valuable information with an interested audience. Maintaining it is a job that has to be done almost daily.
2. Actively collected client testimonials and case studies
When you're in business for any length of time, you naturally generate happy customers and success stories. The problem is that these are quickly forgotten as time goes on.
These testimonials, samples and case studies become powerful business development tools for proposals, website content and marketing. It's crucial to collect these along the way as soon as projects are completed, before people move on and while your brilliant work is fresh in their mind.
3. Sought professional advice sooner
It took me almost two years before I sat down with a business coach and nutted out some solid plans around a long-term vision, defining my ideal client, positioning my services and what to charge. The results were immediate to my attitude and bottom line.
4. Not named my business after myself
I would think carefully before naming your business after yourself. While it does have benefits and works for many people, it can also be limiting if you plan to expand your offerings, outsource projects or sell your business one day.
What are the things you might have done differently if you could start your business again? Share your business start up tips below and hopefully we can all discover ways to improve our businesses.
But it's not all doom and gloom – look out for my next article on business start up tips where I'll share the things I’m glad I did when starting out as a soloist.
“ It took me almost two years before I sat down with a business coach and nutted out some solid plans around a long-term vision, defining my ideal client, positioning my services and what to charge. ”
Peter Crocker is a director of Flying Solo responsible for marketing and advertising. As a business copywriter he partners with digital agencies and corporate clients on websites and digital content. He’s the co-author of Flying Solo Revisited – How to go it alone in business.
