Mary Anastasiou, Imagine Creative

Imagine Creative is a boutique Marketing & Advertising Agency. We specialise in helping small to medium size businesses develop clear marketing and... Read more

Mary Anastasiou, Imagine Creative
Sonja Meyer, Sustainable Graphic Design
Ben Hoban, Brown Paper eCommerce
Caterina Zaini, Global Logistics Consulting
Ally Minatsis, Berry Web Design
Kerry Henry, Aussie Bonds Australia
Lucinda Lions, Slogan Creator
Jen Clark, Jen Clark Design
Vanessa Emilio, Legal123.com.au
Trish Fehon, OnlineInfluence.com.au
Bob Jones, Visible
Alison Broadhead, The Korora Trading Company
Jayne Tancred and Scott Harris, Tribe of the Tree
Brian Coghlan, Think Financing
Bree Vreedenburgh, BV International
Heide Scherer, Jennoli
Karen Curran, Unicorn Graphics
Carlos Lew, Cubic Promote
Robert Goudie, Meritum Financial Group
Aaron Steele, The Cleaning Act Australia

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HomeStartupMarket research

Startup | Market research

When developing your business idea and as your business gets up and running, it’s important to have a good understanding of your ideal customers. Who are they? Where do they hang out? And how does your product or service meet their needs?

This section will show you techniques and tips for conducting your own market research, which will ultimately help you to define your market, create more targeted marketing and better align your offering with your customers’ needs.

How to be unique without competing

06 Aug 14 | Lynda Bayada

Finding our uniqueness can be tough. But once we find it, we don’t necessarily have to treat everyone else as a competitor. Read more

Buying a business? Ask this big question

10 May 14 | Tristan Boyd

Before buying an existing business, ask yourself this one, big question. It could save you a lot of time, money and frustration. Read more

Five tips for planning a market research project

04 May 13 | Sara Dobson

Conducting a market research project requires careful business planning to ensure your results are accurate and meaningful. Here are five tips to ensure you get the most valuable data possible. Read more

How to define your target market (and get inside their heads)

24 Apr 13 | Amanda Jesnoewski

Marketing your business without a properly defined target market is like driving blindfolded. You might get lucky and coast along for a while, though chances are you won’t get very far. Read more

Market research: How to create a customer profile

16 Mar 13 | Sara Dobson

To create more successful marketing campaigns you need to understand who your customers are, and what motivates them to do business with you. Read more

What you can learn from past customers

13 Feb 13 | Sara Dobson

Obtaining feedback from past customers can help you to enhance your offer, retain current customers, entice new ones and win the old ones back. Read more

Customer profiling

03 Jun 11 | Russell Dymond

If you don't know who your customers are, how can you truly fulfil their needs? This article explains why you should profile your market, and gives you some pointers for getting started with customer profiling. Read more

Conducting market research, solo style

23 Apr 10 | Jo Macdermott

As a soloist on a tight budget, how can you learn about your target market and adapt your product offering accordingly? Here are some tips for conducting market research, solo style. Read more



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  Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us