When developing your business idea and as your business gets up and running, it’s important to have a good understanding of your ideal customers. Who are they? Where do they hang out? And how does your product or service meet their needs?
This section will show you techniques and tips for conducting your own market research, which will ultimately help you to define your market, create more targeted marketing and better align your offering with your customers’ needs.
Conducting a market research project requires careful business planning to ensure your results are accurate and meaningful. Here are five tips to ensure you get the most valuable data possible. Read more2
Marketing your business without a properly defined target market is like driving blindfolded. You might get lucky and coast along for a while, though chances are you won’t get very far. Read more4
To create more successful marketing campaigns you need to understand who your customers are, and what motivates them to do business with you. Read more0
Obtaining feedback from past customers can help you to enhance your offer, retain current customers, entice new ones and win the old ones back. Read more2
If you don't know who your customers are, how can you truly fulfil their needs? This article explains why you should profile your market, and gives you some pointers for getting started with customer profiling. Read more13
As a soloist on a tight budget, how can you learn about your target market and adapt your product offering accordingly? Here are some tips for conducting market research, solo style. Read more10