Starting / Setting business goals

Your RAS: what it is, and how to activate it for goal setting success

RAS is short for Reticular Activating System. And today Catherine Plano is here to tell you why yours is going to be crucial for reaching your goals this year.

6 January 2016 by

Albert Einstein said:

If you want to live a happy life, tie it to a goal, not to people or things.”

He had a point: Goals give us something to work towards. They provide structure, framework and purpose to all of the things we do in our daily lives.

Plus, these days there’s a lot of research to suggest that people who set goals are generally happier, and less prone to depression. There are two primary reasons for this:

  • Firstly, people who set goals are usually following their dreams and pursuing their passions (which creates a sense of enjoyment).
  • Secondly, people who set goals tend to be motivated by a sense of achievement (which contributes to feelings of self-worth).

Some people are just naturally goal-oriented. They like to tick things off ‘to do’ lists and work through plans. Other people like to live life with a bit more flexibility, adopting a ‘wait and see’ approach, before making too many commitments.

"Goals give us something to work towards. They provide structure, framework and purpose to all of the things we do in our daily lives. "

Want more articles like this? Check out the setting business goals section.

Regardless of what kind of personality you have, goal setting is good for you. And here’s why: setting goals works with your brain’s Reticular Activating System (RAS).

What is the RAS?

It’s the automatic mechanism inside your brain that brings relevant information to your attention. It takes instructions from your conscious mind and sends them to your unconscious mind.

For example, have you noticed when you’re considering buying a new car the type of car you really like suddenly appears everywhere? All of the time? This is your RAS at work. It’s like a radar, gravitating your focus to things you’re captivated by and curious about; bringing relevant information to your attention.

RAS and goal setting

Since the role of RAS is to identify information from your environment that is valuable to you and bring it to your attention, it plays a vital part in your ability to achieve your goals. It helps you to find the information, people and ideas that will help you to achieve them.

If you’ve never thought about RAS like this before, then try it now. You might want to land a banking client, reach a financial target, earn enough money to attend a conference in the US, or renovate to achieve your dream kitchen.

Whatever your goals are, firstly check that they are SMART:

S – Specific: Keep your goal simple and focused, rather than wordy and vague. Be very specific about the outcome you want (who, what, where and why).

M – Measurable: How will you know when you have reached your goal? What will be different? Can you track the progress of your goal?

A – Achievable: Is your goal within your reach? Do you have the right resources, skills and knowledge to achieve your goal?

R – Relevant: Is your goal worthwhile and is it relevant towards your life’s purpose?

T – Timely: Set a date to your goal. This creates a sense of urgency and creates movement forward towards your final outcomes.

Then bring your RAS into the equation by reviewing those goals twice a day – first thing when you wake up, and when you’re going to bed. Some people like to set up Pinterest accounts, or traditional hand-made ‘vision boards’ full of powerful images and words that help reinforce what they want to achieve. Not all people need these visually articulated stimuli though; for those people it is enough to sit quietly and conceptualise, giving the picture in their imagination as much detail as possible.

The way you choose to do it doesn’t matter. The important thing is to do it, daily. When you spend time creating and contemplating your goals, you’re ‘checking in’ with your RAS system, programming it to send you clues when appropriate information related to your goals is in your vicinity. This way, you can be alert to information and opportunities that will move you forward on your desired path towards your goal.

The more you use your RAS system, the more honed it will become and you’ll be amazed at how easily and effectively it works.

Care to share one of your goals for 2016? Go on do it! The simple act of sharing will be enough to kick your RAS into action!

Catherine Plano

is a passionate transformational thought leader, change instigator and creative mind, who inspires an extraordinary fulfilling outcome and sparks creativity. Get ready to transform yourself for success!


  • Great article thank you. I love the way you mention Reticular Activating System when I do my Vision Board workshops I also call this your conscious awareness centre 🙂

  • Hi Catherine. Timely article. It is so easy to forget goals when you are just trying to get all the things you need to get done. But goals are where the gold is found so I will have to start digging for mine in 2016.

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