Richard Jenner is a graphic designer working from his home studio in Melbourne - he loves clever typography and well executed design in all forms. Read more
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What say you?
My best networking experiences occur:
32% - Online
20% - At big, bustling events
48% - At intimate get- togethers
The Flying Solo community
The Flying Solo community
The Flying Solo community
Tech | Business websites
Most businesses today include internet
marketing as part of their marketing strategy, and even the smallest operators are likely to have a business
website.
This section provides plenty of tips
for creating a better website and advice on how to read your website
statistics. With the rapid changes in technology the world of online
marketing is ever changing, this section will help you stay up to date.
Make your contact page irresistible
23 Mar 13Chau LyDoes your contact page actually make people want to get in touch? Here’s how to make the contact page on your business website more enticing. Read more
Comments: 3How to be the Madonna of the website world
06 Mar 13Kate ToonWhen it comes to your business website you have two choices: you can choose the Jimmy Barnes approach, producing the same message year after year, or the Madonna approach, regularly reinventing and reinvigorating to keep your message fresh. Read more
Comments: 16Questions you must ask before building your website
31 Oct 12Mike SmithIf you’re a solopreneur or small business owner considering having a presence online, it’s important to ask yourself a lot of questions before building your website. The right questions. Read more
Comments: 8Multi-channel: The new language of retailing
22 Oct 12Robert GerrishI must confess that at the start of our Driving Business Online tour with PayPal my knowledge of online retailing was limited. I’m rapidly catching up, and here’s one important thing I’ve learnt about the exciting new-to-me topic of multi-channel. Read more
Comments: 0Five myths of selling online
24 Sep 12Robert GerrishOne of the joys of touring with the Driving Business Online team is meeting the diverse business owners that attend the events. Many are solo operators and the majority are either yet to commence selling online or are taking their first tentative steps. Read more
Comments: 2Conversion rates: How to create an effective landing page
24 Aug 12Chau LyThe landing page of your business website is key to turning online visitors into conversions. Ensure your landing pages perform to maximum effect with these tips. Read more
Comments: 1Using well-known brands in domain names
17 Aug 12Jacqui PryorIf you are a practitioner of an existing product, you may be tempted to register a domain name containing that product or brand name. But there are some things you should consider before using well-known brands in domain names. Read more
Comments: 12Flying Solo hits the road, Driving Business Online
13 Aug 12Flying Solo is excited to have hit the road for eight FREE events across Australia as part of PayPal's Driving Business Online initiative. Read more
Promoting your small business online: Building a website
28 Jul 12Danielle MacInnisBuilding a website is the first step to ensuring you get the most out of promoting your small business online. Read more
Comments: 7How good is your small business website? Find out in two minutes.
04 Jul 12Dan NorrisIf you are reading this and you have a small business, it’s probably a given that you have a website already. But is your small business website effective? Take this test to find out. Read more
Comments: 11Business website tips: website syndromes and how to cure them
28 Oct 11Lucinda LionsSometimes websites can take on a life of their own, developing human-like syndromes that can drive potential customers away. In this article, I share some business website tips and show you how to cure three common website syndromes. Read more
Comments: 11Before you start building your website
07 Jul 11Danielle MacInnisNearly one in four micro businesses in Australia don’t have websites – yet. If you’re one of them, and looking into your options, here are some key issues to consider before you start building your website. Read more
Comments: 4Is your website mobile-friendly?
07 Feb 11Megan HillsIf someone is looking at your website from their smartphone, PDA or palm-sized computer, what do they see? Is your website mobile-friendly? Read more
Comments: 7Websites 101: Developing your web presence
26 Jan 11David MoorePromoting your website and developing a web presence is an ongoing job. These tips will get beginners up and running. Read more
Comments: 9Websites 101: Getting started with DIY websites
17 Dec 10David MooreThose in the market for a website may have considered building their own. If you have thought about DIY websites, here are some options to consider. Read more
Comments: 5Websites 101: Understanding web hosting
20 Nov 10David MooreWhen you buy a domain name you buy more than just a website address. Most people buy an all-in-one package that includes a domain name, email and web hosting. Read more
Comments: 19What’s your website’s mission?
15 Nov 10David LawrenceWhether you’re aware of it or not, your website has a mission. Your website's mission is the one thing it needs to achieve above all else. Read more
Comments: 12Business websites 101: What is a domain name?
15 Oct 10David MooreA domain name is the unique portion of a business website address. It’s the string of letters (and sometimes numbers) between the ‘www.’ and the ’.com.au.’ Read more
Comments: 8Business website tips: Is your website wilting?
13 Sep 10Lucinda LionsCountless websites suffer from a disease I’ve nicknamed ‘website wilt’. In this article I'll provide business website tips to find out what website wilt is, and why you should avoid it at all costs. Read more
Comments: 13Buying a website
11 Aug 10Tristan BoydInstead of hiring a website design company to build a website for you, what if you could find an existing site that met your needs? Have you considered buying a website? Read more
Comments: 3How to build a website for just $108
28 Dec 09Charles CuninghameAre you keen to leverage the web to promote your business, but only have a minuscule budget for website development? This five-step process shows you how to build a website on the cheap. Real cheap. Read more
Comments: 45Measuring website performance
04 Oct 09Tristan BoydA website is like a salesperson that never sleeps. Well, in the same way that you’d set clear targets for a salesperson, it’s important to identify your website objectives and put time into regularly measuring website performance against them. Read more
Comments: 11Tips for promoting your website
16 Jun 09Amanda GonzalezYou’ve been handed the keys to your brand new website, and are ready to tell the world. But how exactly are you going to promote your website, and will it cost the earth? Consider these seven good ol’ fashioned tips. Read more
Comments: 22Online business websites: Common mistakes
06 Apr 09Robert GerrishHaving started my first business as the last recession took hold, I have some strangely positive recollections. Like how the marketplace rids itself of online business websites that frankly never deserved to be there. Read more
Comments: 49Creating a trustworthy website
05 Apr 09Lucinda LionsWith thousands of hoax websites on the internet, it’s important that your website gains the trust of your clients. Here are tips on how you can use your website copy to create a trustworthy website. Read more
Comments: 9Effective business websites
14 Jul 08Peter CrockerIn my web browser, I have a folder called ‘business websites I like’. It contains random sites that, for one reason or another, drew me in. Looking back at the list, they have three ingredients in common that make them effective business websites. Read more
Comments: 24Value of websites: Do you really need one?
23 May 08Kathie M. ThomasIn a forum discussing the value of websites, someone remarked how a number of professions e.g. tradespeople, say that websites are of no benefit to them. Between ads in the local paper and being busy anyway, they do not need or want a website. Read more
Comments: 38Mistakes to avoid when creating a website - Part 3
16 May 08David LawrencePart one discussed mistakes to avoid when creating a website. Part two further explored this idea looking at how to pick a web developer and the importance of compatibility and simplicity. In this final part we look at how to handle limitations. Read more
Comments: 4Mistakes to avoid when creating a website - Part 2
10 Apr 08David LawrenceMy first article looked at common mistakes to avoid when creating a website. Here I explore the idea further by looking at the benefits of keeping your website simple, how to pick a web developer and the importance of compatibility. Read more
Comments: 19Mistakes to avoid when creating a website - Part 1
18 Jan 08David LawrenceA website is an important tool for soloists when it comes to communicating with existing clients and attracting new ones. In this article I will discuss four common mistakes to avoid when creating a website for your business. Read more
Comments: 11Should your business sell products online?
11 Dec 07Melissa NorfolkWho is shopping online, when and what for? This review of shopping trends this holiday season will help you decide whether e-commerce is the way to go for your business. Read more
Comments: 18Interactive websites: What is Web 2.0?
19 Jul 07Melissa NorfolkWe've all heard of Web 2.0, but what does it mean? I think of it as the Interactive Internet. It encourages collaboration between users and is driving the trend towards more interactive websites. Read more
Comments: 12Tips for a better website
03 Oct 06Melissa NorfolkIf you make reference to your website in your business marketing, perhaps via a Yellow Pages ad, now is the ideal time to spring clean and create a better website. Read more
Comments: 3Website statistics: Digging deeper into your webstats
17 Aug 06Melissa NorfolkIn an earlier article on how to read your website statistics reports we looked at the terminology of website statistics or webstats. In this article, we look at how webstats can give you greater insight into how visitors are using your website. Read more
Comments: 3How to read your website statistics report
18 Apr 06Melissa NorfolkDo you know which figures are the most important on your website statistics report? Or perhaps you've never seen a website statistics report and are wondering “what are website statistics?” Read more
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Copyright © 2005-2013 Flying Solo Pty Ltd · Web design by Brown Beagle Software
Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
