I was asked for my opinion. What is the true value of websites? Does it really warrant the cost? For those without the skills to set up or maintain a website, is it worth spending valuable time learning a new set of skills?
People who do quite well on a local basis may still have quiet times. That’s when they tend to consider a
website.
Realistically, many people search online first and then in print afterwards. It’s faster and more convenient. I
look online first for tradies before looking in the local paper, which has most likely been stashed with the
recycling by now, or before scanning through the Yellow Pages.
I notice those who call my business from the Yellow Pages tend to be people who are not computer literate.
With respect to the value of websites and whether a website warrants the cost, that depends on what you need and what
you're being charged. If you need all the bells and whistles with an online database and interactivity, it's
going to cost you more than a few pages with contact details and an outline of what your business is about.
Those without the skills to set up or maintain a website are better off doing what they do best (which generates
income) and paying someone else to do it.
Don't be afraid to shop around and ask for samples of what the designer has done before. Aiming for a site that takes minimum time to maintain once it is established makes for better value.
Also, establish what the annual costs are and what might be more regular costs, such as domain name registration (the web address), web hosting payments (where the site is housed) and web design and maintenance (for content and look).
Once your site is up, make sure your URL is included on emails, in forum discussions and even comments on other people's blogs.
Has anyone chosen not to go online? Or are you the proud owner of a new website? Share what you think about the value of websites below.
“ Don't be afraid to shop around and ask for samples of what the designer has done before. ”
Kathie M. Thomas is the founder of A Clayton's Secretary, a Virtual Assistant Network with members in many countries. Dedicated to teaching others about business on the web, she is a multiple award winner, with 30 years' experience in her field.
