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Tech | Email newsletters
Newsletters are an increasingly popular email marketing strategy for small businesses. Whether you are still in the process of deciding whether an email newsletter would be useful for your business or whether you have been sending out an email newsletter for years, you will find information for creating and marketing email newsletters. From generating ideas to creating a newsletter template, we provide a wide range of email marketing tips.
Podcast: Email marketing tips for small business
12 May 13Tim ReidMany small business owners use email marketing as part of their marketing strategy, however, the majority just aren’t getting the return from their investment that they’d like. Read more
Generate sales with your email newsletter
04 Apr 13Lucinda LionsEmail newsletters are a great way to generate repeat business from existing customers. Follow these tips and you may generate even more! Read more
Comments: 14Could your email marketing be breaking spam laws?
21 Mar 13Jo Macdermott‘Refer a friend’ marketing campaigns might seem like an easy way to spread the word about your business. But do they comply with spam laws? Read more
Comments: 11The value of repetition in email marketing
23 Feb 13Chau LyOne-off advertisements aren’t as effective as repeated messages. But repetition can make customers tune out as well. Here’s how to hold your customers’ attention. Read more
Comments: 6How to grow your prospects list
23 Aug 12Kristin HuddlestonIncreasing your prospects list can be a challenge for many small business owners. Use these handy tips to encourage people to subscribe, sign up or register with your business and watch your contacts database grow. Read more
Comments: 1Tips for better email marketing campaign results
09 Dec 11Troy DeanWant better results from your email newsletters? Try these tips to increase your open and click through rates for your next email marketing campaign. Read more
Comments: 0Email newsletter tips: Is proofreading newsletters enough?
05 Aug 11Rosemary OsborneReaders and their attitudes to e-newsletters have evolved over the past few years. Your newsletter should, too. Use these email newsletter tips to re-think your approach. Read more
Comments: 2Boost your email newsletter sign up rates
18 Feb 11Amanda GonzalezDisappointed that you’ve only had a handful of subscribers to your email newsletter? These website enhancements will help you create a newsletter sign up readers can’t resist. Read more
Comments: 3Making your small business newsletters work
20 Dec 09Jo MacdermottWith so many small business newsletters around, is it still worth having one? I say yes. I believe both printed and electronic e-newsletters are still valuable and effective – even when produced on a shoestring budget. Read more
Comments: 1016 tips for marketing your email newsletter
23 Jul 09Melissa NorfolkIf you write a regular email newsletter, you need to make sure it effectively promotes your business and helps you grow your database. And that people are reading it, of course! Read more
Comments: 5How to create a newsletter template
23 Oct 07Jess TylerA commenter on my how to get ideas for your newsletter article asked for formatting advice, so here are ten tips on how to create a newsletter template. Read more
Comments: 33How to get ideas for your newsletter
16 Sep 07Jess TylerAs the editor or your own newsletter, thinking of ideas without an all-nighter at deadline time calls for some smart management. This article will help ensure a good flow of ideas to create a vibrant, informative and useful newsletter. Read more
Comments: 9Email marketing: Making the most of your opt-in email newsletter
05 Sep 06Melissa NorfolkPublishing a simple opt-in email newsletter (or ezine) as little as once a month is guaranteed to help you increase sales. Follow these email marketing tips to maximise the impact of your newsletter. Read more
Comments: 810 ways of marketing and promoting email newsletters
11 Jun 06Diane LeeIn my last article on email newlsetters, I highlighted the need to be clear about what you want to achieve to manage the expectations and outcomes of your newsletter. It’s the same with marketing and promoting email newsletters. Read more
Comments: 3So...you want your own email newsletter?
16 Apr 06Diane LeeHaving your own email newsletter (or ezine) is a great way to boost your profile and increase your credibility. But before you jump into the world of e-publishing, consider the following questions. Read more
Comments: 5Six steps to creating a successful email newsletter
06 Jul 05Sam LeaderGood newsletters (or ezines) build reputations, plus they inform and attract customers. Best of all, they cost next to nothing. Read on for six steps to creating a successful email newsletter. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
