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The Flying Solo community
The Flying Solo community
The Flying Solo community
Tech | Getting the most from Google
Google has many products and applications that small businesses can take advantage of. In this section we cover topics such as Google+, using the Google Display Network, getting your website on Google and Google Analytics.
Google Panda and Penguin: The new rules for SEO
16 Aug 12Donn TrentGoogle has changed its search engine methodology with two major updates in two years – curiously named ‘Panda’ and ‘Penguin’. But their impact is far from cuddly if your website is failing their tests on authenticity. Here are the new rules. Read more
Comments: 10How I bounced back from a Google slump
23 Mar 12Dan NorrisEighteen months ago my website, which had historically ranked quite well, was fast dropping down Google’s front page. Read more
Comments: 9Google+ explained in plain English
21 Oct 11Amanda GonzalezGoogle+ is the talk of the town. It’s been spruiked as the latest and greatest, ready to quash Facebook and Twitter in one fell swoop. If you would like Google+ explained in plain English, read on. Read more
Comments: 7Using the Google Display Network
07 Aug 10Aidan McCarthyThe term Google Display Network refers to the massive number of websites that carry 'Ads by Google' on their pages. Here’s how to use the Google Display Network effectively. Read more
Comments: 1Getting your website on Google
08 Dec 09Aidan McCarthyHaving a website is one thing, but getting your website on Google is another! Here we look at the two best methods for encouraging Google to send visitors your way: search engine optimisation (SEO) and the AdWords program. Read more
Comments: 22Google Analytics: Measuring online marketing
06 Sep 09Melissa NorfolkOne reason online marketing is so great is that it’s measurable. Plenty of other advertising involves spending loads without being able to judge how many people have seen or acted upon your ad. Read more
Comments: 14Using Yahoo or Google Groups to help business
24 Feb 09Heather SmithLong before the days of Twitter, Facebook and myspace there was a simpler Internet technology: groups. Yahoo! or Google Groups are formed when a community focused around a specialist topic uses email lists and forums to communicate. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
