Member Spotlight
Small Business Wizardry gives small business owners the tools and resources they need to start and grow their business. Read more
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What say you?
Do you take on friends/family as customers?
63% - Sure! The more the merrier.
28% - Sometimes, but tread with caution
8% - No, best to avoid wherever possible
Tech | SEM strategies
Search engine marketing (SEM) is a type of online marketing that seeks to increase the visibility of your website in search engine results, generally through the use of paid advertising (such as Google Adwords). From choosing which keywords to target and getting started with pay-per-click (PPC) ads through to running an effective Google AdWords campaign and improving your Google AdWords quality score, you will find many useful tips here on how to run an effective search engine marketing (SEM) campaign.
Podcast: How to master Google Adwords locally
16 Apr 11Tim Reid and Luke MoultonIn this Small Business Big Marketing podcast, Tim Reid and Luke Moulton talk to Mike Rhodes about how to master Google Adwords. Read more
Comments: 2Which keywords should I target?
10 Sep 10Aidan McCarthyIt can be challenging to work out which keywords to target in your search engine optimisation (SEO) and pay-per-click (PPC) marketing. Here’s what you need to know about selecting target keywords. Read more
Comments: 12Improving your Google AdWords quality score
03 Jul 10Aidan McCarthyWhen using the Google AdWords program it’s critical to consider the Google AdWords quality scores of your ads, as they may determine the success of your campaign. Read more
Comments: 1Getting started with pay-per-click (PPC) ads
01 Apr 10Matthew KeathIf pay-per-click (PPC) advertising isn’t part of your online marketing strategy, you could be missing out on vital sales. Here’s what you need to know to get started with pay per click ads. Read more
Comments: 11Running an effective Google AdWords campaign
25 Mar 10Aidan McCarthyIt’s easy to start using Google AdWords, but how do you run a Google AdWords campaign that’s cost-effective and successful? Here are some tips to start you off on the right foot. Read more
Comments: 7Four quick fixes for Google AdWords ads
23 Feb 10Charles CuninghameGoogle AdWords is a popular and effective marketing tool for small business. Here are four small improvements you can make to your Google AdWords ads for a big improvement in your results. Read more
Comments: 13Tips for successful Google AdWords campaigns
25 Sep 08Philip ShawGoogle AdWords can be the most profitable advertising you’ll ever do, provided you do it correctly. This article reviews three common mistakes businesses make when running their own Google AdWords campaigns. Read more
Comments: 18Google: Organic versus AdWords
30 Jun 08David LawrenceEveryone wants to rank well in Google. Did you know, though, that there is more than one way to get to the top of the pack? Read on to find out the difference between organic versus AdWords to ensure you don’t miss out on a very real opportunity. Read more
Comments: 7Online Marketing: Google Pay-Per-Action
09 Mar 08Louise GorrieTargeted traffic still isn’t enough to convince most small to medium businesses to advertise with AdWords. The result is Google’s latest initiative – Pay-Per-Action. Read more
Comments: 2Internet marketing: How to use pay-per-click advertising
19 Mar 06Yaro StarakThe most common complaint about internet marketing is traffic, or lack of it. So how do you get visitors to your website? Here's an overview of how to use Google AdWords (pay-per-click advertising) to attract visitors. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
