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Tech | Website content
On your business website, having good content is crucial to attract visitors to your site. Here we provide you with tips for writing website content that works hard for your business. We outline the nine pages your small business website should have including a home page, an about us page and a why choose us page and show you how to use website content to pull visitors to your website and inspire them to stay.
Using images legally online
23 May 13Jacqui PryorIncluding images on your website, blog and social media platforms is a great way to give your business a visual boost online. But what are the rules when it comes to using and sharing images? Read more
Comments: 7Content marketing: Developing a content strategy
10 May 13Sara HowardContent might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen. Read more
Comments: 1How to write a ‘how to’ article
01 May 13Lucinda LionsWriting ‘how to’ articles help to make your customers’ lives easier, while also generating leads and sales. So today, find out how to write a ‘how to’ article. Read more
Comments: 10Podcast: Content marketing with Joe Pulizzi
31 Mar 13Tim ReidJoe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave. Read more
Make your contact page irresistible
23 Mar 13Chau LyDoes your contact page actually make people want to get in touch? Here’s how to make the contact page on your business website more enticing. Read more
Comments: 3Five easy ways to create visual content
13 Mar 13Dan NorrisImages, infographics and videos are the order of the day in the world of content marketing. Here’s how you can get a piece of the visual action. Read more
Comments: 7A tip for time-efficient content marketing
27 Feb 13Dan NorrisProducing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch. Read more
Comments: 7Top five content marketing strategies
22 Dec 12Dan NorrisContent marketing is a well known way to drive traffic to your website, but which methods get the best results? Here are five strategies that I’ve found to be most effective. Read more
Comments: 3The key to successful online content marketing
08 Nov 12Jo MacdermottUse newsroom principles to gain the trust of your audience and create great quality online content. Read more
Comments: 2Content marketing for small business
11 Jan 12Danielle MacInnisIn an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it? Read more
Comments: 1Writing website content: How to write your ‘Why choose?’ page
28 Sep 11Lucinda LionsWritten effectively, a Why choose? page can be one of your website’s most persuasive pages, turning random clicks into excited clients who are ready to buy. Here are some helpful tips for writing website content. Read more
Comments: 6Nine pages your small business website should have
27 Jul 11Lucinda LionsWebsite visitors get frustrated if they don’t find the information they expect on certain pages. This article outlines nine pages your small business website should have, and why. Read more
Comments: 20Powerful ways of writing web copy
01 Apr 11Lucinda LionsRevamping your website copy can increase the number of enquiries you receive, and improve your conversion rate. Here are key things you need to consider when writing web copy. Read more
Comments: 8The do’s and don’ts of website contact pages
14 Jan 11Amanda GonzalezOften overlooked, your website contact page plays an integral role in nurturing a successful relationship with a potential new client – or stopping it dead in its tracks. Read more
Comments: 15The woes of web copy waffle
05 Jan 11Lucinda LionsWeb copy waffle can turn your website from a lead-generation tool into a lead-demolition tool. In this article find out what web copy waffle is, and why you urgently need to remove it from your website. Read more
Comments: 27Uniqueness: Your website’s secret weapon
25 Oct 10Lucinda LionsYour website has one weapon to rule them all. In this article, find out how you can use your uniqueness to wield it to achieve the most powerful results. Read more
Comments: 18More tips for writing killer web content
17 Sep 10Gary ChowTo be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really pulls readers in. Read more
Comments: 7Website copy tips: Writing your About page
02 Aug 10Lucinda LionsYour About page can be critical in encouraging customers to do business with you, but get it wrong, and it could make them do an about face! Here are some helpful website copy tips for writing your About page. Read more
Comments: 10Tips for writing web content
31 Jul 10Gary ChowOn your website, content is king. Here are some tips for writing web content so it works hard for your business. Read more
Comments: 1Why your website copy needs to get F’d!
05 Jul 10Lucinda LionsIf you want to convert more of your website visitors into paying customers, then your website copy may need to get F’d. Read more
Comments: 5Improve your website homepage copy
28 Jun 10Amanda GonzalezYour homepage is arguably the most important element of your website. In just a few minutes each, these six quick steps will rejuvenate your website homepage copy and get it working harder. Read more
Comments: 7Does your website suck?
22 Nov 09Lucinda LionsDoes your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips. Read more
Comments: 19Writing for the web
29 Apr 09Robert GerrishWriting for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years. Read more
Comments: 4Making your website’s homepage work
05 Mar 09Amanda GonzalezYour website's homepage is Increasingly the first impression of your business, and this piece of prime real estate can make or break your cred. So what can you do to keep your visitors reading? Read more
Comments: 18Writing websites: Do your words work?
25 Jul 06Sam LeaderHow many of your customers come to you as a result of your website? If the answer’s not many, perhaps it’s time to put the spotlight on your site’s content and look at the best way of writing websites. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
