Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen. Read more2
Writing ‘how to’ articles help to make your customers’ lives easier, while also generating leads and sales. So today, find out how to write a ‘how to’ article. Read more10
Joe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave. Read more
Does your contact page actually make people want to get in touch? Here’s how to make the contact page on your small business website more enticing. Read more3
Images, infographics and videos are the order of the day in the world of visual content marketing. Here’s how you can get a piece of the visual action. Read more7
Producing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch. Read more7
Content marketing is a well known way to drive traffic to your website, but which methods get the best results? Here are five content marketing strategies that I’ve found to be most effective. Read more3
Use newsroom principles to gain the trust of your audience and create great quality online content. Read more2
In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it? Read more1
Written effectively, a Why choose? page can be one of your website’s most persuasive pages, turning random clicks into excited clients who are ready to buy. Here are some helpful tips for writing website content. Read more6
Website visitors get frustrated if they don’t find the information they expect on certain pages. This article outlines nine pages your small business website should have, and why. Read more20
Revamping your website copy can increase the number of enquiries you receive, and improve your conversion rate. Here are key things you need to consider when writing web copy. Read more8
Often overlooked, your website contact page plays an integral role in nurturing a successful relationship with a potential new client – or stopping it dead in its tracks. Read more15
Web copy waffle can turn your website from a lead-generation tool into a lead-demolition tool. In this article find out what web copy waffle is, and why you urgently need to remove it from your website. Read more27
Your website has one weapon to rule them all. In this article, find out how you can use your uniqueness to wield it to achieve the most powerful results. Read more18
To be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really pulls readers in. Read more7
Your About page can be critical in encouraging customers to do business with you, but get it wrong, and it could make them do an about face! Here are some helpful website copy tips for writing your About page. Read more10
On your website, content is king. Here are some tips for writing web content so it works hard for your business. Read more1
If you want to convert more of your website visitors into paying customers, then your website copy may need to get F’d. Read more5
Your homepage is arguably the most important element of your website. In just a few minutes each, these six quick steps will rejuvenate your website homepage copy and get it working harder. Read more7
Does your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips. Read more19
Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years. Read more4
Your website's homepage is Increasingly the first impression of your business, and this piece of prime real estate can make or break your cred. So what can you do to keep your visitors reading? Read more18
How many of your customers come to you as a result of your website? If the answer’s not many, perhaps it’s time to put the spotlight on your site’s content and look at the best way of writing websites. Read more3
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Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us.