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John Corias, m.a.s accountants
Jayne Tancred and Scott Harris, Tribe of the Tree
Lance Goodman, Health Insurance Comparison
Steve Pagratis, Divert to mobile
Felicity Van Rysbergen, Well Versed Copywriting
Rebecca Saunders, The Man That Can
Caterina Zaini, Global Logistics Consulting
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Jane Yang, Bluejade
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HomeTechWebsite content

Tech | Website content

On your business website, having good content is crucial to attract visitors to your site. Here we provide you with tips for writing website content that works hard for your business. We outline the nine pages your small business website should have including a home page, an about us page and a why choose us page and show you how to use website content as a way of increasing website traffic and how to develop a content marketing strategy.

Content marketing: Developing a content strategy

10 May 13 | Sara Howard

Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen. Read more

How to write a ‘how to’ article

01 May 13 | Lucinda Lions

Writing ‘how to’ articles help to make your customers’ lives easier, while also generating leads and sales. So today, find out how to write a ‘how to’ article. Read more

Podcast: Content marketing with Joe Pulizzi

31 Mar 13 | Tim Reid

Joe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave. Read more

Make your contact page irresistible

23 Mar 13 | Chau Ly

Does your contact page actually make people want to get in touch? Here’s how to make the contact page on your small business website more enticing. Read more

Five easy ways to create visual content

13 Mar 13 | Dan Norris

Images, infographics and videos are the order of the day in the world of visual content marketing. Here’s how you can get a piece of the visual action. Read more

A tip for time-efficient content marketing

27 Feb 13 | Dan Norris

Producing content for your blog, vlog, podcast or other people’s websites can take a lot of time. One trick to help you save precious hours is to do it in one big batch. Read more

Top five content marketing strategies

22 Dec 12 | Dan Norris

Content marketing is a well known way to drive traffic to your website, but which methods get the best results? Here are five content marketing strategies that I’ve found to be most effective. Read more

The key to successful online content marketing

08 Nov 12 | Jo Macdermott

Use newsroom principles to gain the trust of your audience and create great quality online content. Read more

Content marketing for small business

11 Jan 12 | Danielle MacInnis

In an environment that’s overloaded with marketing messages, content marketing could help you stand out from the crowd. So what is it and how might you use it? Read more

Writing website content: How to write your ‘Why choose?’ page

28 Sep 11 | Lucinda Lions

Written effectively, a Why choose? page can be one of your website’s most persuasive pages, turning random clicks into excited clients who are ready to buy. Here are some helpful tips for writing website content. Read more

Nine pages your small business website should have

27 Jul 11 | Lucinda Lions

Website visitors get frustrated if they don’t find the information they expect on certain pages. This article outlines nine pages your small business website should have, and why. Read more

Powerful ways of writing web copy

01 Apr 11 | Lucinda Lions

Revamping your website copy can increase the number of enquiries you receive, and improve your conversion rate. Here are key things you need to consider when writing web copy. Read more

The do’s and don’ts of website contact pages

14 Jan 11 | Amanda Gonzalez

Often overlooked, your website contact page plays an integral role in nurturing a successful relationship with a potential new client – or stopping it dead in its tracks. Read more

The woes of web copy waffle

05 Jan 11 | Lucinda Lions

Web copy waffle can turn your website from a lead-generation tool into a lead-demolition tool. In this article find out what web copy waffle is, and why you urgently need to remove it from your website. Read more

Uniqueness: Your website’s secret weapon

25 Oct 10 | Lucinda Lions

Your website has one weapon to rule them all. In this article, find out how you can use your uniqueness to wield it to achieve the most powerful results. Read more

More tips for writing killer web content

17 Sep 10 | Gary Chow

To be effective, website copy needs to be engaging. In this article I’ll help you with writing web content in a way that really pulls readers in. Read more

Website copy tips: Writing your About Us page

02 Aug 10 | Lucinda Lions

Your About page can be critical in encouraging customers to do business with you, but get it wrong, and it could make them do an about face! Here are some helpful website copy tips for writing your About page. Read more

Tips for writing web content

31 Jul 10 | Gary Chow

On your website, content is king. Here are some tips for writing web content so it works hard for your business. Read more

Why your website copy needs to get F’d!

05 Jul 10 | Lucinda Lions

If you want to convert more of your website visitors into paying customers, then your website copy may need to get F’d. Read more

Improve your website homepage copy

28 Jun 10 | Amanda Gonzalez

Your homepage is arguably the most important element of your website. In just a few minutes each, these six quick steps will rejuvenate your website homepage copy and get it working harder. Read more

Does your website suck?

22 Nov 09 | Lucinda Lions

Does your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips. Read more

Writing for the web

29 Apr 09 | Robert Gerrish

Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years. Read more

Making your website’s homepage work

05 Mar 09 | Amanda Gonzalez

Your website's homepage is Increasingly the first impression of your business, and this piece of prime real estate can make or break your cred. So what can you do to keep your visitors reading? Read more

Writing websites: Do your words work?

25 Jul 06 | Sam Leader

How many of your customers come to you as a result of your website? If the answer’s not many, perhaps it’s time to put the spotlight on your site’s content and look at the best way of writing websites. Read more

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  Payments are processed securely via PayPal. For annual membership we also accept invoice payment via EFT. Contact us