Productivity / Business plans

The best way to start 2016 – don’t waste January

I understand and encourage the need for a good break at Christmas, but don’t waste the start of the year by thinking there is no business to be had. January is when I get most of my business.

16 December 2015 by

It’s the end of the year, we are tired, a bit fried and well and truly in need of a break. I get it and I certainly feel that way myself. So when should we start to get the New Year underway and look for more work and new projects?

Many people have convinced themselves of the following:

No one is around in early January, so no point doing anything then.

Really, it is school holidays so everyone is off doing things with their kids or away.

Nothing happens till after the Australia Day holiday at the end of the month and after that people need a few weeks to get back into their business once everything gets back to normal, so … no need to do any business development until mid-February.

"One of the keys to business success is to zig when everyone else is zagging. "

To me, this represents the loss of at least four solid weeks of business opportunity and a serious competitive advantage (no one else is out chasing the work). And if you consider the fact that most businesses start to wind down mid-December, that is two months without any businesses development and in many cases, little to no income.

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I do most of my business development and planning January and I’ve had amazing results for over 10 years. There are three compelling reasons to take this approach:

Firstly the people I deal with are fresh and starting to do their own planning for the year ahead (they are most certainly not all on holidays or recovering from Australia Day). Over the past few years, I’ve really noticed that people are having shorter holidays, they are getting back to work sooner and they are diving back into business quickly.

Second, I’m the same. I’m feeling fresh after a Christmas break and ready for action which means I’m effective, creative and hungry for business. My energy is positive and that rubs off on those I’m doing business with.

And third, most of my competitors have convinced themselves that there is no business to be had at that time of year, so I walk in and pick it up whilst they are waiting till mid-February.

Now I understand this might not work for all businesses. But my main message here is to check in to see if you have convinced yourself that there is no business to be had when in fact there is a great opportunity sitting in front of you.

Sure, have a break. Make it a great break. Rest, recharge, keep away from the things that you need to keep away from, but don’t waste January (or half of February). Imagine what it would feel like to start 2016 with a pile of new work secured right at the beginning of the year? Imagine having great income coming one whilst many people are just starting to get their businesses going again.

Sounds pretty great to me!

Andrew Griffiths

has developed an international reputation as one of the leading global entrepreneurial authorities. His books and articles are considered street smart wisdom, designed to both inspire and challenge conventional thinking.


  • Funergizers

    Great article Andrew. I’m discovering the power of finishing hard, starting better. I’ve decided to use this last month to market, follow up and sell – all with the purpose of setting up opportunities for the new year. I have a few quotes out there to (hopefully) be accepted early/mid january and plenty of invites to contact prospects on set days in Mid Jan. I like the anaology of a 100m sprint – often won in the first 20m and the last 20m.

    • Great way of looking at it – finish hard and start better. Good luck for a power packed 2016!

  • December and January don’t stop either does the world stop revolving. My scheduled work does drop right off in these months because mechanics are my key clients and the last thing on their mind is what training they’re going to attend next year. Mechanics are having another mad Christmas rush and I am not going to interrupt their very busy schedules. That doesn’t mean I sit back waiting for next year. I take the opportunity of spending time in one office space (home office) for consecutive weeks planning and booking an already packed 1st half 2016. I’ll be back on the phone filling those courses in the 2nd week January

    • And that is my point exactly. Good on you – those of us that have mastered the art of making the most of the times when everyone else thinks there is no business to be had enjoy the rewards I think. Cheers – Andrew

  • Great article. I would like to start my marketing now. I am a bookkeeper who is looking for new clients for 2016. I live in Neutral Bay and have more than 10 years experience. If interested in such a service please don’t hesitate to contact me on 0435 991 924.

  • Great article Andrew! I always find that you are inundated and exhausted with the December end-of-year client demands and cannot catch up. January is a great month to reset, get new products out, fix up your online ‘shop’ and do all the things you don’t otherwise have time to do in your business! January can be a fantastic month to work harder on your business rather than in!

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