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Work smart | Measuring success
“You can’t manage what you can’t measure!” It may be a worn out business cliché, but it is also an idea that big business has always successfully embraced - measuring customer satisfaction, productivity, product quality, marketing results and everything in between.
So why is measuring business performance so neglected in micro business? This section will get you excited about measuring your success by showing you five things you should be measuring to benefit your business and exploring topics such as split testing and key performance indicators .
Redefining success – solo style
22 Jan 13Jodie McLeodTraditional measures of success are giving way to new notions of what it means to 'make it' in life. From realistic to holistic, success is whatever you want it to be. Read more
Comments: 8Measuring success of traditional marketing campaigns
07 Nov 12Dean ParkerRemove the fear of measuring success in marketing campaigns with these simple and effective methods. Read more
Comments: 3Eight tools to track small business success
13 Jul 12Dan NorrisWith so many online performance monitoring tools available, measuring the value of various online activities is easy for micro business owners. Here are eight of the most useful online tools to track small business success. Read more
Comments: 4Business success: Is ‘making it’ a myth?
30 Aug 11Peter CrockerIt’s easy to look at other people, especially in business, and make the assumption that they’ve achieved their major business success goals. But have they? Read more
Comments: 31Why measure business performance? And how?
16 May 11Rhys RobertsIf you want to improve the outcome of something you need to measure it. Apart from anything else, unless you measure business performance, you won’t be able to tell if it has improved. Read more
Comments: 8Expert credentials: What makes you the expert?
22 Feb 11Sam LeaderWe live in a world full of people purporting to have expert credentials. So how can you tell the difference between fly by nights and the real deal? Read more
Comments: 47Financial benchmarking for small business
07 Jan 11Heather SmithUsed on an ongoing basis, benchmarks can improve your business performance and give you a competitive edge. Here’s what you need to know to get started with financial benchmarking. Read more
Comments: 0The price of business success?
28 Aug 10Peter FehonHave you thought about what business success has cost you lately? If you don’t consider yourself successful just yet, what would you be prepared to pay for your dreams? Read more
Comments: 4Business performance measurement
01 Nov 09Stacey BarrMost solo entrepreneurs are "bright idea" junkies who see business performance measurement as tedious and non urgent. Yet wasted time, money and effort can be avoided by learning which bright ideas work and which don't. Read more
Comments: 4The benefits of split testing
20 Sep 09Stacey BarrMeasuring is about knowing how things really are, instead of guessing. But it's also, possibly even more beneficially, about finding out what really works, instead of guessing. Read on to find out more about the benefits of split testing. Read more
Comments: 2Better sales conversion through measuring
03 May 09Stacey BarrFor better sales conversion, you must eliminate waste. It’s easy to waste too much time and money trying to convert customers and waste revenue from failing to convert customers. To speed up the process, you must measure your Sales Conversion Rate. Read more
Comments: 6Measuring business performance
11 Mar 09Robert GerrishIn this video I speak with Stacey Barr about measuring the performance of a small business. How do we know where to focus our effort? By closely observing what works. Stacey shows us how. Read more
Comments: 2Finding time to measure your business results
01 Mar 09Stacey Barr"I know it’s important, but I’m too busy to measure my business results." Sound familiar? Then it’s time to change! Read more
Comments: 7Five measures for micro business success
18 Jan 09Stacey BarrIf you could only measure five results in your micro business, to really ramp up its success, what do you think those five measures would be? Read more
Comments: 7KPI's: Don’t stop the good stuff
12 Jan 09Robert GerrishAs we hurtle into an uncertain year, you may be tempted to pull back on some business activities. So how do you decide what gets the chop? By getting clear on your Key Performance Indicators (KPIs). Read more
Comments: 4Measuring performance: Are you just guessing?
13 Nov 08Stacey BarrMaybe you’re familiar with the clichés that you get what you measure; you can't manage what you can't measure and what gets measured gets done. Read more
Comments: 6Measures of success for your solo business
17 Dec 06Karen MorathWithout the reserved car parking space, the corner office or the large team of staff, what can we use as measures of success? How do we - and those around us - know we are successful? Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
