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Viridity is a specialist business advisory service offering business software implementation, bookkeeping, management accounting and virtual CFO se... Read more

Rhys Roberts, Viridity
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HomeWork smartMeasuring success

Work smart | Measuring success

“You can’t manage what you can’t measure!” It may be a worn out business cliché, but it is also an idea that big business has always successfully embraced - measuring customer satisfaction, productivity, product quality, marketing results and everything in between.

So why is measuring business performance so neglected in micro business? This section will get you excited about measuring your success by showing you five things you should be measuring to benefit your business and exploring topics such as split testing and key performance indicators .


Redefining success – solo style

22 Jan 13 | Jodie McLeod

Traditional measures of success are giving way to new notions of what it means to 'make it' in life. From realistic to holistic, success is whatever you want it to be. Read more

Comments: 8

Measuring success of traditional marketing campaigns

07 Nov 12 | Dean Parker

Remove the fear of measuring success in marketing campaigns with these simple and effective methods. Read more

Comments: 3

Eight tools to track small business success

13 Jul 12 | Dan Norris

With so many online performance monitoring tools available, measuring the value of various online activities is easy for micro business owners. Here are eight of the most useful online tools to track small business success. Read more

Comments: 4

Business success: Is ‘making it’ a myth?

30 Aug 11 | Peter Crocker

It’s easy to look at other people, especially in business, and make the assumption that they’ve achieved their major business success goals. But have they? Read more

Comments: 31

Why measure business performance? And how?

16 May 11 | Rhys Roberts

If you want to improve the outcome of something you need to measure it. Apart from anything else, unless you measure business performance, you won’t be able to tell if it has improved. Read more

Comments: 8

Expert credentials: What makes you the expert?

22 Feb 11 | Sam Leader

We live in a world full of people purporting to have expert credentials. So how can you tell the difference between fly by nights and the real deal? Read more

Comments: 47

Financial benchmarking for small business

07 Jan 11 | Heather Smith

Used on an ongoing basis, benchmarks can improve your business performance and give you a competitive edge. Here’s what you need to know to get started with financial benchmarking. Read more

Comments: 0

The price of business success?

28 Aug 10 | Peter Fehon

Have you thought about what business success has cost you lately? If you don’t consider yourself successful just yet, what would you be prepared to pay for your dreams? Read more

Comments: 4

Business performance measurement

01 Nov 09 | Stacey Barr

Most solo entrepreneurs are "bright idea" junkies who see business performance measurement as tedious and non urgent. Yet wasted time, money and effort can be avoided by learning which bright ideas work and which don't. Read more

Comments: 4

The benefits of split testing

20 Sep 09 | Stacey Barr

Measuring is about knowing how things really are, instead of guessing. But it's also, possibly even more beneficially, about finding out what really works, instead of guessing. Read on to find out more about the benefits of split testing. Read more

Comments: 2

Better sales conversion through measuring

03 May 09 | Stacey Barr

For better sales conversion, you must eliminate waste. It’s easy to waste too much time and money trying to convert customers and waste revenue from failing to convert customers. To speed up the process, you must measure your Sales Conversion Rate. Read more

Comments: 6

Measuring business performance

11 Mar 09 | Robert Gerrish

In this video I speak with Stacey Barr about measuring the performance of a small business. How do we know where to focus our effort? By closely observing what works. Stacey shows us how. Read more

Comments: 2

Finding time to measure your business results

01 Mar 09 | Stacey Barr

"I know it’s important, but I’m too busy to measure my business results." Sound familiar? Then it’s time to change! Read more

Comments: 7

Five measures for micro business success

18 Jan 09 | Stacey Barr

If you could only measure five results in your micro business, to really ramp up its success, what do you think those five measures would be? Read more

Comments: 7

KPI's: Don’t stop the good stuff

12 Jan 09 | Robert Gerrish

As we hurtle into an uncertain year, you may be tempted to pull back on some business activities. So how do you decide what gets the chop? By getting clear on your Key Performance Indicators (KPIs). Read more

Comments: 4

Measuring performance: Are you just guessing?

13 Nov 08 | Stacey Barr

Maybe you’re familiar with the clichés that you get what you measure; you can't manage what you can't measure and what gets measured gets done. Read more

Comments: 6

Measures of success for your solo business

17 Dec 06 | Karen Morath

Without the reserved car parking space, the corner office or the large team of staff, what can we use as measures of success? How do we - and those around us - know we are successful? Read more

Comments: 6














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