The business accountability theory is that by simply telling someone you’ll do something and when you will do it dramatically increases the chances of it happening.
If we’ve been true to our word then Simone has a new studio, Leela and Wendy have done seven presentations between them, Kathie’s renovated her office, Colin has his tax up to date, Jill has her new season on sale, Sue’s put her business up for sale and Olwen and Camille will have each written their first e-book. The rest of us have also re-launched a number of websites, blogged, written a bunch of articles, finished a book, done our Christmas shopping and much more... must be time for a holiday!
Now's the time to be honest, so add a comment below to let us know how you went. I’ve started with an update of my never-ending PC spring cleaning project.
If you didn’t quite get your task completed or you still have one specific thing you want to achieve this year, why not do what Leela suggested in her comment and send your deadline to at least three friends who will make your life hell if you don't do what you say you will.
Alternatively, you can follow Robert’s advice from a couple of weeks ago and let yourself off the hook by putting your task on the to-do list for next year.
“ The business accountability theory is that by simply telling someone you’ll do something and when you will do it dramatically increases the chances of it happening. ”
Peter Crocker is a director of Flying Solo responsible for marketing and advertising. As a business copywriter he partners with digital agencies and corporate clients on websites and digital content. He’s the co-author of Flying Solo Revisited – How to go it alone in business.
