Leah Klugt, The Golden Goose Design Studio

Leah Klugt engineers fabulous brands through brand naming, brand identity and design for businesses of all sizes. She also co-hosts Jolly Solo - th... Read more

Leah Klugt, The Golden Goose Design Studio
Bob Owen, Diecast Classics
Lachlan McKnight, LegalVision
Peter Crocker, Sam Leader, Robert Gerrish - Flying Solo
Sonja Meyer, Sustainable Graphic Design
Stewart Marshall, Uncomplicating IT
Richard Lin, iParaV Pty Ltd
Shaun McGowan, CarLoans.com.au
Samantha Roach, SJ Roach Holdings Pty Ltd
Lauretta Finis, Bookkeeping Your Bizzy Bizness
Keagan York, Compass Global Markets Pty Ltd
Aaron Fitchett, APJ Associates
Sandy Naidu, OzKidsActivities Pty Ltd
Sean Walsh Graphic Design
Jen Clark, Jen Clark Design
Richard Gough, Healthy Personal Finances
Robert Goudie, Meritum Financial Group
Tony Cosentino, The WordPress Guy
Alison Walton, Sensible Office Solutions
Fiona Johnston, Peach Business Management

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HomeWork smartUsing surveys

Work smart | Using surveys

Using surveys is a great way to get customer feedback, but the surveys need to be written well to ensure you collect the information you need.

This section covers several aspects of customer feedback surveys including making your survey easy to answer, survey design, survey writing and asking the right questions. Once you have collected client feedback, you are able to make enhancements to your business so that your products or services always meet the needs of your customers.


Five tips for planning a market research project

04 May 13 | Sara Dobson

Conducting a market research project requires careful planning to ensure your results are accurate and meaningful. Here are five tips to ensure you get the most valuable data possible. Read more

Comments: 1

Market research: How to create a customer profile

16 Mar 13 | Sara Dobson

To create more successful marketing campaigns you need to understand who your customers are, and what motivates them to do business with you. Read more

Comments: 0

What you can learn from past customers

13 Feb 13 | Sara Dobson

Obtaining feedback from past customers can help you to enhance your offer, retain current customers, entice new ones and win the old ones back. Read more

Comments: 2

The trick of confidence

15 Nov 11 | Jayne Tancred

When asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience of asking for feedback gave me a rude awakening on this front. Read more

Comments: 22

Customer surveys: Writing a customer satisfaction survey

25 Jul 07 | Kate Tribe

Measuring customer satisfaction is a great way to focus your business development on the areas that will really make a difference to your customers. So how do you go about writing a customer satisfaction survey? Read more

Comments: 4

Customer feedback surveys: What's the point?

26 Jun 07 | Kate Tribe

In previous articles, I focused on making your survey easy to answer, survey design and survey writing. To get the most meaningful results from your customer feedback surveys, it is also important to ask the right questions. Read more

Comments: 1

Survey writing: Is your survey easy to answer?

22 May 07 | Kate Tribe

When survey writing, the wording of response options should be carefully considered. Customer surveys should be easy to answer, not a chore and good answer options increase your response rate. Read more

Comments: 4

Survey writing: Do your surveys say what you mean?

12 Oct 06 | Kate Tribe

As we mentioned in our earlier article on survey design, good survey writing is very important. Accurate phrasing gives accurate responses you can rely on to improve your knowledge of your customers. Check your survey against this phraseology checklist! Read more

Comments: 2

Customer feedback: Ten steps to great survey design

11 Jul 06 | Kate Tribe

Effective customer feedback helps you drive your business forward. Do you really know what your customers think about your business? That's where great survey design comes in. Here are ten steps to consider when designing a survey. Read more

Comments: 3














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