Leah Klugt engineers fabulous brands through brand naming, brand identity and design for businesses of all sizes. She also co-hosts Jolly Solo - th... Read more
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Work smart | Using surveys
Using surveys is a great way to get customer feedback, but the surveys need to be written well to ensure you collect the information you need.
This section covers several aspects of customer feedback surveys including making your survey easy to answer, survey design, survey writing and asking the right questions. Once you have collected client feedback, you are able to make enhancements to your business so that your products or services always meet the needs of your customers.
Five tips for planning a market research project
04 May 13Sara DobsonConducting a market research project requires careful planning to ensure your results are accurate and meaningful. Here are five tips to ensure you get the most valuable data possible. Read more
Comments: 1Market research: How to create a customer profile
16 Mar 13Sara DobsonTo create more successful marketing campaigns you need to understand who your customers are, and what motivates them to do business with you. Read more
Comments: 0What you can learn from past customers
13 Feb 13Sara DobsonObtaining feedback from past customers can help you to enhance your offer, retain current customers, entice new ones and win the old ones back. Read more
Comments: 2The trick of confidence
15 Nov 11Jayne TancredWhen asking your target audience to sample your product, are you confident enough to ask for the feedback you actually need? A recent experience of asking for feedback gave me a rude awakening on this front. Read more
Comments: 22Customer surveys: Writing a customer satisfaction survey
25 Jul 07Kate TribeMeasuring customer satisfaction is a great way to focus your business development on the areas that will really make a difference to your customers. So how do you go about writing a customer satisfaction survey? Read more
Comments: 4Customer feedback surveys: What's the point?
26 Jun 07Kate TribeIn previous articles, I focused on making your survey easy to answer, survey design and survey writing. To get the most meaningful results from your customer feedback surveys, it is also important to ask the right questions. Read more
Comments: 1Survey writing: Is your survey easy to answer?
22 May 07Kate TribeWhen survey writing, the wording of response options should be carefully considered. Customer surveys should be easy to answer, not a chore and good answer options increase your response rate. Read more
Comments: 4Survey writing: Do your surveys say what you mean?
12 Oct 06Kate TribeAs we mentioned in our earlier article on survey design, good survey writing is very important. Accurate phrasing gives accurate responses you can rely on to improve your knowledge of your customers. Check your survey against this phraseology checklist! Read more
Comments: 2Customer feedback: Ten steps to great survey design
11 Jul 06Kate TribeEffective customer feedback helps you drive your business forward. Do you really know what your customers think about your business? That's where great survey design comes in. Here are ten steps to consider when designing a survey. Read more
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Small Business is Australia's fastest growing sector – this business community site was created for those running a small business of one to five people. Here the solo and micro business owner will find small business forums, a small business directory, free resources, help, tips and advice on: starting a small business; working smarter when working from home; effective small business marketing; small business networking; the solo psyche; staying balanced as a small business owner; small business technology advice and small business finance tips.
