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Productivity
5 steps to achieving a frictionless customer experience
Frictionless customer experience is a phrase that is only now beginning to take flight. In 2018, Amazon released news about AmazonGo as an important step to making their customer experience frictionless.
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Wellbeing
How to calm your mind after a calm day
Interruptions. Problems. Too. Many. Tasks. Do you sometimes (or perhaps a lot of the time) have days where you feel like you’ve done so much and experienced so many emotions it feels like a week’s worth? When you’re in that state, rest and recovery are so important. Here are some ideas to help you calm your mind after a mad day.
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Marketing
I serve my ideal clients first and Google second
A definitive list of everything I wish someone else had shared with me when I first started writing a blog for my business 7 years ago...
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Wellbeing
My experience of burnout was a gift
Writing a book about burnout, I’ve spoken with experts as well as people who’ve been through burnout. Lisa Callinan is both of these – having survived a huge burnout in 2010, she’s gone on to become an amazing life coach, burnout and adrenal fatigue expert. Plus, she’s a delight. Here’s our open-hearted conversation about how she came to burnout – and how she helps her clients break free from burnout today.
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Productivity
What football has taught me about running a small business
An exciting weekend of football Grand Finals ahead. Sadly my team, Port Adelaide, failed at the last hurdle to make it to the AFL’s big dance. As President since 2013 it has been fascinating to be part of a professional sports organisation and observing how high performance teams operate. And I reckon all business owners can benefit from some of their strategies.
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Wellbeing
Are you iron deficient? Here’s how to tell
When I think of iron, I think of Popeye. The image that comes to mind immediately is Popeye clutching his can of spinach and gulping it down with gigantic biceps bulging. Sadly, Popeye did not get his iron and strength from spinach. It was a great story though!
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FROM THE FORUMS
Business name ideas
Hey just want to see if anyone can help me. I’m stuck on creating a business name. My business idea is selling baby hampers I just need a suitable name. A lot…
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Marketing
How to stand out online
Having a digital presence for your small business is imperative. According to American Express’ latest Small Business Recovery research, 42% of business owners agree that within 12 months, at least half of their total sales will be made online.
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Marketing
A beginner’s guide to LinkedIn company analytics
You can gain insight into the performance of your LinkedIn Company Page with rich analytics to gauge trends across metrics and time periods. Analytics are only viewable for admins of your LinkedIn Company Page.
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Marketing
3 ways to evaluate your new business idea
I have a confession: I used to collect domain names. It didn’t start as a dedicated hobby but came as a side effect of an inability to let an idea pass me by. As soon as I had a general inkling of a product or business and a decent name for it, I would register a domain name in case it came to fruition because there’s nothing worse than landing on an idea only to find someone owns the ideal URL (or trying to negotiate with a parked domain holder?!)
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Marketing
Marketing in a crisis
The unprecedented events of COVID-19 took many small business owners by surprise. Yet Australians are used to navigating business during a crisis. From drought to floods to bushfires or even local emergencies, Aussie companies have adapted to make the best of it during trying times.
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Wellbeing
It’s time to trust Melburnians to make their own COVID-safe decisions
After days of speculation, today’s announcement by Victorian Premier Daniel Andrews was pretty much as we expected: a significant lifting of restrictions, albeit only a half-step out of lockdown.
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Starting
I’m going solo for the second time. Here’s what I won’t be doing this time around…
One man’s journey from full-time employment to solo entrepreneurship in pursuit of the lifestyle dream. Three steps forward and two steps back but it’s all worth it in the end.
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FROM THE FORUMS
Doing Assignment-business income/draw down
Hello, hI have a question. Is it better to maximise claims from a small partnership or the owners to draw down and then claim expenses against that. eg: gross earnings…
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Connect
2 successful soloists share what it’s really like to start a small business
Small business owners have always been a brave bunch. Sure you need a great business idea to get something off the ground but you also need the tenacity and courage to back yourself and see it through. Lucas Vitale and Leah Gibbs are two Australian soloists who’ve managed to launch successful small businesses.
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Starting
Podcast 244: I help women start awesome small businesses
Women are the biggest growing demographic in the Australian small business space. Mandy Richards, founder of Global Sisters is committed to helping women launch their business idea and onto the road of financial independence and empowerment.
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Marketing
Who’s shaping the future of rural Australia?
The United Nations’ theme for this International Day of Rural Women is “Building rural women’s resilience in the wake of COVID-19,” to create awareness of rural women’s struggles, their needs, and their critical and key role in our society. AgriFutures Australia Managing Director John Harvey said with COVID-19, and the absence of physical events where we usually come together to share one another’s stories and achievements, it’s even more important to jump online and continue to celebrate the contributions of women to rural Australia.
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Starting
My Small Rural Business: Tori Kopke, The Rural Business Coach
According to the Australian Bureau of Statistics, regional businesses account for over 800,000 businesses. As part of our Regional Heroes campaign, we're profiling some of these incredible small business owners to see what makes them (and their towns) tick!
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Productivity
3 simple ways to connect with your audience
All business owners right now are facing issues that we have never had to deal with and face in our lifetimes. We’ve had Covid-19, some states having to wear masks, live through different stages of lockdowns. The common thing that almost every Australian is feeling, however, is a distinct lack of connection with people.
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Spotlight
In the Spotlight: Sunil Kumar, Shine Infotech Pty Ltd
Sunil Kumar is the head of a number of successful eCommerce websites, providing a platform for manufacturers and brand owners to sell their products online. Two of his biggest eCommerce platforms are Fashion Plaza (Fashion Marketplace) and online shopping store Make Vana.
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Marketing
Voice search optimisation for local SEO
Concepts like the touch screen and voice command used to only exist in SciFi films and literature. Now, it’s a reality we all can’t live without. We all thought that the ability to Google search everything from our smartphones was the peak of convenience. Today, all we have to do is to literally ask our phones a question in order to be provided with the answers we need.
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