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Marketing
Podcast: Is Clubhouse worth it for solo business owners?
Clubhouse: Is the latest social media offering here to steal our time and wreak havoc on our productivity, or worth investigating? Kate Toon, author of your 7 First Days on Clubhouse Guide, reveals all...
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Marketing
Podcast: How a strong online presence helped our regional business thrive during COVID
Beatties Quality Furniture, a small business based in Nambucca Heads, New South Wales focussed on building a strong online presence with Yellow during COVID and are still reaping the rewards 6 months on.
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Money
Start 2021 financially fit and get free money
Gaining 100% rebate on Netflix and 100% cashback on Spotify saves me around $30 each month ($360pa), plus when you get 3% cashback on all your purchases, it does not take long to start making money
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Productivity
5 questions for more confident business decisions
Gain more confidence in making business decisions by answering these five basic business analysis questions.
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Marketing
Thanks, Zuckerberg – truly! Proof that relying on one marketing channel is dangerous
I want to thank Facebook and Zuckerberg sincerely. I truly do. The blindsided vengeance of this past week has proven beyond doubt how dangerous it is for small businesses to rely on any marketing channel they do not fully own and control.
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Marketing
Facebook news ban to end as government amends Media Bargaining Code
Facebook’s hostage standoff with Australian government and media will end in the next few days after the company struck a deal with the Morrison government over its controversial News Media Bargaining Code.
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FROM THE FORUMS
Timeline for new business
Hi all - can't see an exact thread addressing this, so would appreciate any insights. I'm looking to begin a small retail business in my local neighbourhood. I've…
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Productivity
How to turn your passion into a full-time gig
Three years ago, Frances Frey decided to leave a decade-long PR career in the corporate world and follow her passion to establish herself as an executive developmental coach. Here she shares her advice for others also looking purpose their passion and turn it into a full-time gig.
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Productivity
Do you work from bed? Please don’t.
We used to spend an average of ⅓ of our lives in bed. Since COVID it appears the majority of us never actually get out of it.
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Marketing
Meet the business: Excite Media
Two things often put things into perspective for me. Quality time with my kids, and any kind of loss. Both things are a reminder that life is bigger than work/business.
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Productivity
How to strengthen your business in 2021
If your small business is struggling right now, the best thing you can do is admit it. That way you can spend this time wisely by searching for the most effective ways you can breathe new life into it. Because, while not all troubled businesses will survive this pandemic, procrastinating about it is the quickest way to become just another statistic. If you're ready to start fighting for survival, here are some things you can do now to save your small business from Covid-19.
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Wellbeing
Podcast: The power of self-talk
How often have you caught yourself in a stream of ugly thoughts directed at yourself? It usually happens when things aren’t going well but can also strike when things are going well. In this episode, Anne McKeown, an NLP practitioner and empowerment coach for women says learning to change the script in our head has a powerful impact on the way we do business and life in general.
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Marketing
How to deal with overdue invoices during a pandemic
Whether your business is an SME or larger entity, you don’t need me to tell you that getting clients to pay invoices in full, on time can be a Herculean task. COVID-19’s dramatic impact on finances the world over hasn’t helped that one little bit. So, how do you deal with overdue invoices during these times of uncertainty?
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FROM THE FORUMS
Tax advice for employee taking on after hours work
Hi there, I am a full time employee of a plastering company and my tax is withheld by my employer each week. If I was to do a plastering job of my own on the…
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Productivity
What I wish I had known before starting my business(es)
Someone asked me today a question which entrepreneurs are asked a lot: “What would you do differently?” The #TLDR quick answer is “if you knew better, you’d do better”. For those with more patience, find a fuller explanation below.
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Starting
Jumpstart is making cybersecurity simple for small business
“There is no panacea to the threat of cybercrime, but you can take a measured approach to reducing your risks,” says Ben Jones, cofounder of new cybersecurity startup, Jumpstart Security.
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Starting
I rejected a Shark Tank offer – and tripled my business anyway
Four years into our business journey, the sharks started circling – and we welcomed it. My co-founder and I were pleased to accept the opportunity to appear on Channel 10’s Shark Tank, the show where potential investors were the sharks and entrepreneurs the meat, writes Matej Varhalik, CEO and co-founder of SpeedFit.
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Marketing
Changes to privacy laws will impact digital marketing forever
All businesses rely on data to drive business decisions, attract customers and out-shout the competition however with changes to how data is collected, shared and sold, businesses need to consider how much of their marketing is reliant on third party data and how to pivot as maintaining privacy across the web takes centre stage across digital ecosystem.
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Productivity
The problem with working for free for “exposure”
I've been approached a couple of times recently to speak at events, sharing my expertise. Unpaid, right, but of course, the *exposure*, *free marketing*, *discounts on our products*! This sort of stuff is rife in the creative fields. The first request, I was really polite.
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Productivity
Podcast: COVID lessons we’re taking into our business for 2021
It’s no secret we were all glad to see the end of 2020 and with a brand new year in our sights many of us are keen to expand on the lessons we learnt about running our small business.
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Marketing
Podcast: Why you need to attract more women into your business in 2021
Women are responsible for spending more than $28 trillion per year; and they're entering the small business market at 3 times the rate of men. Marketing and partnerships strategist Katrina McCarter sheds some light on the true impact of these statistics and why your business needs to attract more women in 2021.
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