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Wellbeing
Want to make a change? Get advice from someone who doesn’t care about you
When life coach Jaemin Frazer came up with the name of his business, The Insecurity Project it went against every ‘rule’ in the business book.
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Wellbeing
Explainer: what is a ‘state of disaster’ and what powers does it confer?
A “state of disaster” has been declared for the whole of Victoria from 6pm, Sunday August 2, for a month. How is this different from the existing “state of emergency” and what powers does it give the Andrews government?
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Starting
There’s no room for modesty in business
Eight years ago, I would never EVER have dared speak or write about myself. I plodded along doing what I did well and kept to the shadows. In corporate comms and journalism my job was to make others look good – to shine the light on them, not talk about myself.
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Wellbeing
Taking a break is not being lazy, it’s working smart
A few weeks back I wrote about being a small business owner and the impact Covid 19 had on my personal health and wellbeing, Can you hear the cry of your body over the noise of Covid19? It was a fairly frank account of suffering burnout as a result of trying to do everything and be everything in my fitness business whilst pivoting to online delivery. It was also an experience shared by so many business owners across the board.
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Marketing
3 brilliant small business marketing hacks for a shoestring budget
Nine out of 10 businesses in Australia are classified as a small business. Nowhere is this statistic more palpable than in a regional town. Local business owners are part of the very fabric of a local community; they contribute an incredible amount to their area, help influence the state of the local economy and ultimately help to build the sustainability of their town.
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Marketing
The cheapest way to grow your business in a pandemic
Are you looking for new ways to grow your business this financial year? I passionately believe that marketing partnerships are the fastest, lowest cost way to grow a business. I believe they should be top of the list for any business owner, particularly in Covid times when we are looking to reduce our marketing expenses.
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FROM THE FORUMS
Advice on How to Market
Dear all, With all the panic happening around in this trying times, I noticed an increase demand for Hand Sanitiser Dispensers. I took the plunge and albeit a bit…
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Productivity
5 simple practices that anyone can use for better writing
Editing helps you to organise and enhance written material – to make information clear, engaging and easy to read. It’s a process to check that what you’ve intended to say is well conveyed. This is especially pertinent when you have multiple authors, complex information or challenging ideas.
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Marketing
6 tips to explode your conversion rate
What if you could double your website leads without spending an extra cent on marketing? The key is in exploding your website conversion rate.
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Wellbeing
Coronavirus update: VIC records 723 new diagnoses, 3 NSW schools close, QLD charges women over false declaration
Coronavirus update: VIC records 723 new diagnoses, 3 NSW schools close, QLD charges women over false declaration.
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Marketing
How to write your LinkedIn profile and get found online
What is the number one reason you do not spend time on LinkedIn? Many people say it’s because they’re not sure how to approach it. They know it’s not the same as Instagram and Facebook (which is true, because it’s not social media) and so it feels less familiar.⠀
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Productivity
Podcast 229: How to live like a sole trader during a crisis
Amber Daines is a PR professional who worked on two intense crisis communications projects: AMP during the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and the NSW government during one of the worst drought on record. She joins our Flying Solo podcast to share some of these insights in the context of sole trader life coming through and out of a crisis.
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Wellbeing
My imposter syndrome started when I became a mum
You’ve been faking it, big time. You really have no idea what you are doing and it’s only a matter of time before someone comes up and taps you on the shoulder and quietly asks you to leave the room without making a scene.
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FROM THE FORUMS
Marketing Building Company, where to start
Hi all, im wondering where to start in regards to marketing for a building company. At the moment the work we get is word of mouth. But these jobs are small to…
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Spotlight
In the Spotlight: Tom White, Breeze Mobility
Tom White, from Breeze Mobility, steps into the Spotlight. Breeze Mobility is a small, but growing, online retailer of high-quality mobility aids, such as wheelchairs, walkers and daily living supports, supplied to a range of customers throughout Australia.
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Productivity
What 10 years of working from home has taught us
As a working parent I’m invested in the unfolding conversation about the future of remote work. When you have a compelling set of competing priorities, few things matter more than a sense (no matter how fleeting) of greater control around the rhythm of your life and feeling more connected to your family.
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Marketing
You’re the voice on LinkedIn for personal brand impact
The chorus of John Farnham’s chart topping ‘You’re the Voice’ is as powerful now as when first released in 1986. I suggest it resonates even more so in 2020 with an evergreen message which was a highlight of the Fire Fight Australia Benefit 2020.
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Productivity
Iconic brand rides wave of support for Aussie made
2020 has been one hell of a ride for Gold Coast wool manufacturer, UGG Since 1974. The family business that has been passed down through three generations, was close to the brink in January.
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Marketing
This is the best time to do your corporate planning differently
Steve Jobs envisioned a future state with computers on every worker’s desk. It will be a progressive culture where technology creates more opportunities for employees and a workplace without secretaries.
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Productivity
Lockdown 2.0 might be just the break we need!
If you’re a Melbournite like me, welcome to Lockdown 2.0. For those of you who cautiously emerged from your hidey holes to run retail stores, gyms, restaurants, event businesses and all those other wonderful “in person” businesses, only to be sent back again a few weeks later, I feel for you – I really do.
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Money
What’s ahead for the economy…
Remember these are all estimates from the Government. They are conservative and, I dare say, hopefully a worst case scenario so the Government can claim they are good economic managers in the lead up to the next election. That’s politics… or am I a cynic?
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