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Marketing
How to clean up your email list
Your database of email subscribers stands to be one of your small businesses' biggest digital assets. These are people that have opted to hear from you.
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Productivity
Podcast 238: I have learnt to run my business in 3 hours a day
Lisa Corduff knows about challenging years. The business owner and solo mum of 3 lost her husband last year in tragic circumstances. Then COVID hit. As she’s based in Victoria that's meant 2 rounds of lockdown, 3 kids to homeschool and a successful business to run in just 3 hours a day. This is how she's managed it all.
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Productivity
How to make the next 3 months your best yet
Instead of feeling defeated by this year, why not take back control now and choose to end the year on a high? I’ve had so many people say that they can’t wait to see the back of 2020.
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Productivity
How to use the featured section on your LinkedIn profile
The LinkedIn profile featured section enables you to showcase posts, LinkedIn articles, links and documents on your LinkedIn Profile. This is one of my favourite LinkedIn Profile features because of how it allows you to feature content. And while it’s true that you could previously publish LinkedIn articles and add links and photos to the About, experience and some other sections of your profiles, the featured section changes the prominence a LinkedIn article now has on your LinkedIn Profile, lets you feature posts and does a better job of showcasing external website link imagery.
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Productivity
Everyday rituals and habits that help me grow my business
My family calls me lazy. My partner teases me for being disorganised, but then again he would, because he’s one of those annoying over-organised, super productive people, who manages grocery shopping, cooking, laundry and will soon be taking charge of home schooling, seeing as how he has little, or no, work right now (he’s also self-employed).
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Spotlight
In the Spotlight: Crombie Pitts, CP Mediations
Crombie Pitts is a National Accredited Mediator who mediates for individuals or businesses to assist them to solve a dispute. Mediation is an assisted negotiation where parties have the opportunity to listen, to understand & work together to find the outcome that suits them best. The mediator’s role in the process, is to remain neutral and simply help each party clearly communicate and come to an agreement that serves them better than their alternatives.
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FROM THE FORUMS
Help me choose a business name
Please help me choose a business name by voting below. Hello, my name is Daniel, and I am starting a new buisiness selling/designing/installing/repairing LED signs…
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Money
5 cash flow tips for today
Cash flow, the lifeblood of business, is often a challenge when business is going well. It’s even more of a challenge during these current circumstances with lockdowns, shutdowns and people staying at home.
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Marketing
It’s okay to be “just” a sole trader
We’re small and right now we’re hurting. It’s been tough (and still is) for sole traders to be recognised as operating entities in some states during this pandemic. That has made business ownership especially hard and even more isolating than it might be otherwise.
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Productivity
Two ways to make Mondays more productive you haven’t heard about
Call me annoying but I always try and look for the best in a Monday. Actually don’t tell anyone but they’re practically my favourite day of the week because they feel full of possibility - but only if you come prepared. Here are 2 clever hacks I discovered recently that come with a guarantee to kickstart a new week.
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Marketing
The best times to post on LinkedIn during COVID 19
In this article I provide a guide on the best times to post on LinkedIn during COVID-19. I recommend you use this information as a reliable starting point to decide when to post content on LinkedIn, and then review your LinkedIn Profile and Company page analytics. Importantly, your company page analytics do not capture the time you posted, so you’ll need to track this separately (which I recommend you do in the short term). If you are using 3rd party scheduling tools (e.g. Sprout Social, Buffer, Hootsuite, etc) the time of posting will be captured.
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Productivity
How to identify and manage uncertainties
On 31 December 2019, the World Health Organization (WHO) learned of several cases of severe pneumonia in the Chinese city of Wuhan. This strain of coronavirus has since spread through China and into other countries. WHO later named COVID-19.
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Marketing
5 things every franchisee in Australia should know
The Australian population seem to love franchises; from Perth to Brisbane, there are excellent franchise opportunities to suit every need in this country. This is reflected by the fact that the Franchise Council of Australia state that this sector is worth $182 billion to the country. According to recent figures, there are around 472,000 people working in this industry. If that doesn’t demonstrate that Australia is a country that loves their franchises, then we are not sure what does!
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FROM THE FORUMS
Website maintenance and wordpress
Hey @ForSci, I build WordPress sites day in, day out. Updating your website on a regular basis is extremely important! Unscrupulous scripts and individuals spend…
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Wellbeing
5 ways to add meaning to your life
Quite often in coaching sessions, the topic of ‘Meaning’ comes up. Sometimes it’s eluded to, other times it’s spoken about directly. It might be a question: What is it, exactly? A want – for more meaningful work or relationships. Or it might become a discussion about what’s meaningful in a client’s life right now.
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Marketing
Podcast 237: How to maximise your online presence on a budget
COVID life has taught us the power (and urgency)of having an online platform for our small business. Tony Bond Media Strategist Manager VIC, SA & TAS for Yellow Online on how to maximise our presence.
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Productivity
SURVEY: How is your business coping with COVID?
We’re 6 months into this COVID mess. Our survey takes 3 minutes to complete. Click on the link and share your experience, we'd love to hear your insights.
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Marketing
It’s time to #supportvicbiz. Here’s how…
Calling all Victorian small business owners Like the rest of the country we’re thinking of you all right now. But as one member of the Flying Solo community pointed out on our Facebook page: “Thoughts can only get us so far.” Time for some action then :)
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Productivity
10 ways to be twice as successful in half the time
Busy, so busy!” It’s the default response for many of us when asked how we’re doing. But more often than not, come the end of the day, we have little to show for all of that busy-ness. However, being time poor is usually a reflection of being decision poor.
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Starting
Podcast 236: Why I left the corporate world to start my own business
In this episode of From Local to Global, Kochie chats with Elke Pascoe, founder of LittleOak – a homegrown organic baby formula made with Goat’s milk.
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Marketing
How to stand out in a cluttered freelance market
What happens when you’re pushing 50, have a bloody great body of work in your wake… but can’t get a job? Yep, it’s a familiar story. Just ask funny-guy and copywriter Jeremy Southern – who exited AdLand for freelancing and expected it’d be easier than it was to build a roster of clients. Ah… not quite.
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