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Latest news
Joe Pane Flying Solo podcast graphic

Rethinking resilience: Emotional wellbeing in a time of uncertainty

- April 12, 2024 < 1 MIN READ

Joe Pane is a seasoned psychologist and sociologist who has been helping businesses and individuals in navigating uncertainty for over twenty years. Joe  is the creator of the emotional fitness formula and is an authority on mindset. His new book, Courage To Be You, is filled with valuable advice on reframing feelings around uncertainty for… Read more »

magnifying glass on a piece of text highlighting the words SEO search engine optimisation. Adobe stock. Digital marketing

SEO: The work is the reward

- March 28, 2024 3 MIN READ

  Google isn’t just a big server farm funnelling queries from around the world back to users. They employ over 16,000 human Search Quality Raters to determine page quality and whether the needs of users are met, explains Tom Valcanis, copywriting expert from I Sell Words. These raters speak over 80 languages and 4,000 of… Read more »

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Getting started
tap and go card payment in cafe comes at aa cost - transaction fees Financial management

Understanding transaction fees: A guide for business owners

- April 10, 2024 3 MIN READ

  For many small business owners, choosing a payment provider is like going to the mechanic with no knowledge of cars, writes Chris Dahl, Co-CEO, Pin Payments. The plethora of options, technical jargon, and pricing complexities can be overwhelming and difficult to understand. Likewise, payments can consist of differing fees, rates, and options, which people are often unaware… Read more »

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Ombudsman offers help for small businesses in crisis

- March 18, 2024 4 MIN READ

There’s been a surge in small and family business owners seeking support as economic conditions worsen. Australian Small Business and Family Enterprise Ombudsman Bruce Billson writes that free financialadvice, business know-how, and mental health help is available. The latest economic report card will be no surprise to small business owners. Economic growth is barely limping… Read more »

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conversion rate hand turns a dial up on a meter reading conversion rate. Sales strategies

Top 7 conversion mistakes to avoid

- March 25, 2024 4 MIN READ

In today’s digital landscape, where competition is fierce and attention spans are shorter than ever, ensuring your website, landing pages and digital content are optimised for conversions is crucial, explains digital marketing expert Adam Stewart, founder of Digital Bond Marketing. However, numerous businesses fall into common pitfalls that can significantly hinder their conversion rates. But… Read more »

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  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"