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Money
The changes to JobKeeper in plain english
In response to the effects on the economy of the stage 4 lockdowns in Melbourne, the government has eased the criteria around the eligibility test for JobKeeper.
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Money
3 questions to ask about your business before JobKeeper ends
SMEs need to think now about their funding plans, ahead of the phasing out of JobKeeper, or risk being part of the anticipated October spike in insolvencies. Australia’s largest non-bank SME lender, Scottish Pacific, says there are three key questions business owners must ask themselves.
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Productivity
JobKeeeper won’t save our business, so here’s what we did instead
In early March this year my husband and I were running a growing and thriving business, building custom props and structures for events. “Marvellous March” was in full swing and we were excitedly working through a bumper events season. Fast forward to August and we are facing a very uncertain future for our business and the events industry. So how do we cope with not knowing what’s to come for our industry? Can we survive? Or even thrive?
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Marketing
Just because you have flexibility doesn’t mean work is easy
The way we work has changed dramatically for many (for those in the regions, maybe not so much) and reading the statistics that are being thrown around the Internet, it appears that many are finding that they are more productive working from the kitchen table than at their desk in the office (particularly after being stuck in a soul-crushing commute). Wherever you find yourself working, there’s a good chance your day looks and feels different from every other remote worker.
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Marketing
Can my small business really win government business?
Government is one of the very few sectors that actually increases spending during brutal economic periods such as this. It’s time more small businesses realise this, and starts winning Government business.
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Marketing
Can typos be good for business?
There are plenty of horror stories around about how typos have cost businesses thousands of dollars or caused a lot of embarrassment, but are there any times where typos can actually be good for business?
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FROM THE FORUMS
Marketing Building Company, where to start
Hi all, im wondering where to start in regards to marketing for a building company. At the moment the work we get is word of mouth. But these jobs are small to…
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Marketing
Podcast 230: How to create an ‘on all the time’ marketing strategy
One of the lessons of being disrupted by COVID-19 has been a reminder of the power of running a truly flexible small business. One that can respond quickly to a change in customer expectations and even, as many small business owners have done - time for a pivot; a radical change in the overall strategy of the business. Yellow Online account manager David Costi joins Flying Solo editor, Lucy Kippist for this episode.
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Money
12 questions to stress test your business
Worrying has become a national past-time thanks to COVID life. One antidote to the stress has to been to (rightfully) celebrate our courage to pivot or pursue a myriad of other creative solutions to survive. Nobody is more nimble or better equipped than our small business community to make rapid change. We’re used to it. It’s part of our DNA. But are we talking enough about whether now is actually the right time to call it quits on your business?
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Marketing
The cheapest way to grow your business in a pandemic
Are you looking for new ways to grow your business this financial year? I passionately believe that marketing partnerships are the fastest, lowest cost way to grow a business. I believe they should be top of the list for any business owner, particularly in Covid times when we are looking to reduce our marketing expenses.
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Productivity
5 simple practices that anyone can use for better writing
Editing helps you to organise and enhance written material – to make information clear, engaging and easy to read. It’s a process to check that what you’ve intended to say is well conveyed. This is especially pertinent when you have multiple authors, complex information or challenging ideas.
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Wellbeing
Want to make a change? Get advice from someone who doesn’t care about you
When life coach Jaemin Frazer came up with the name of his business, The Insecurity Project it went against every ‘rule’ in the business book.
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Wellbeing
Explainer: what is a ‘state of disaster’ and what powers does it confer?
A “state of disaster” has been declared for the whole of Victoria from 6pm, Sunday August 2, for a month. How is this different from the existing “state of emergency” and what powers does it give the Andrews government?
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FROM THE FORUMS
Providing job ready skills - how to find the audience?
Hi everyone, I'm an HR Consultant in Hobart (and still working full time as an HR professional) and wanting to assist job seekers, particularly those with more hurdles…
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Starting
There’s no room for modesty in business
Eight years ago, I would never EVER have dared speak or write about myself. I plodded along doing what I did well and kept to the shadows. In corporate comms and journalism my job was to make others look good – to shine the light on them, not talk about myself.
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Wellbeing
Taking a break is not being lazy, it’s working smart
A few weeks back I wrote about being a small business owner and the impact Covid 19 had on my personal health and wellbeing, Can you hear the cry of your body over the noise of Covid19? It was a fairly frank account of suffering burnout as a result of trying to do everything and be everything in my fitness business whilst pivoting to online delivery. It was also an experience shared by so many business owners across the board.
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Marketing
3 brilliant small business marketing hacks for a shoestring budget
Nine out of 10 businesses in Australia are classified as a small business. Nowhere is this statistic more palpable than in a regional town. Local business owners are part of the very fabric of a local community; they contribute an incredible amount to their area, help influence the state of the local economy and ultimately help to build the sustainability of their town.
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Marketing
6 tips to explode your conversion rate
What if you could double your website leads without spending an extra cent on marketing? The key is in exploding your website conversion rate.
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Wellbeing
Coronavirus update: VIC records 723 new diagnoses, 3 NSW schools close, QLD charges women over false declaration
Coronavirus update: VIC records 723 new diagnoses, 3 NSW schools close, QLD charges women over false declaration.
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Marketing
How to write your LinkedIn profile and get found online
What is the number one reason you do not spend time on LinkedIn? Many people say it’s because they’re not sure how to approach it. They know it’s not the same as Instagram and Facebook (which is true, because it’s not social media) and so it feels less familiar.⠀
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Productivity
Podcast 229: How to live like a sole trader during a crisis
Amber Daines is a PR professional who worked on two intense crisis communications projects: AMP during the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and the NSW government during one of the worst drought on record. She joins our Flying Solo podcast to share some of these insights in the context of sole trader life coming through and out of a crisis.
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