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Marketing
Podcast 230: How to create an ‘on all the time’ marketing strategy
One of the lessons of being disrupted by COVID-19 has been a reminder of the power of running a truly flexible small business. One that can respond quickly to a change in customer expectations and even, as many small business owners have done - time for a pivot; a radical change in the overall strategy of the business. Yellow Online account manager David Costi joins Flying Solo editor, Lucy Kippist for this episode.
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Money
12 questions to stress test your business
Worrying has become a national past-time thanks to COVID life. One antidote to the stress has to been to (rightfully) celebrate our courage to pivot or pursue a myriad of other creative solutions to survive. Nobody is more nimble or better equipped than our small business community to make rapid change. We’re used to it. It’s part of our DNA. But are we talking enough about whether now is actually the right time to call it quits on your business?
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Marketing
The cheapest way to grow your business in a pandemic
Are you looking for new ways to grow your business this financial year? I passionately believe that marketing partnerships are the fastest, lowest cost way to grow a business. I believe they should be top of the list for any business owner, particularly in Covid times when we are looking to reduce our marketing expenses.
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Productivity
5 simple practices that anyone can use for better writing
Editing helps you to organise and enhance written material – to make information clear, engaging and easy to read. It’s a process to check that what you’ve intended to say is well conveyed. This is especially pertinent when you have multiple authors, complex information or challenging ideas.
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Wellbeing
Want to make a change? Get advice from someone who doesn’t care about you
When life coach Jaemin Frazer came up with the name of his business, The Insecurity Project it went against every ‘rule’ in the business book.
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Wellbeing
Explainer: what is a ‘state of disaster’ and what powers does it confer?
A “state of disaster” has been declared for the whole of Victoria from 6pm, Sunday August 2, for a month. How is this different from the existing “state of emergency” and what powers does it give the Andrews government?
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FROM THE FORUMS
Advice on How to Market
You're well behind the ball and I think the marketing of this product will be difficult as most places and people who might want them already have them. Unless the…
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Starting
There’s no room for modesty in business
Eight years ago, I would never EVER have dared speak or write about myself. I plodded along doing what I did well and kept to the shadows. In corporate comms and journalism my job was to make others look good – to shine the light on them, not talk about myself.
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Wellbeing
Taking a break is not being lazy, it’s working smart
A few weeks back I wrote about being a small business owner and the impact Covid 19 had on my personal health and wellbeing, Can you hear the cry of your body over the noise of Covid19? It was a fairly frank account of suffering burnout as a result of trying to do everything and be everything in my fitness business whilst pivoting to online delivery. It was also an experience shared by so many business owners across the board.
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Marketing
3 brilliant small business marketing hacks for a shoestring budget
Nine out of 10 businesses in Australia are classified as a small business. Nowhere is this statistic more palpable than in a regional town. Local business owners are part of the very fabric of a local community; they contribute an incredible amount to their area, help influence the state of the local economy and ultimately help to build the sustainability of their town.
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Marketing
6 tips to explode your conversion rate
What if you could double your website leads without spending an extra cent on marketing? The key is in exploding your website conversion rate.
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Wellbeing
Coronavirus update: VIC records 723 new diagnoses, 3 NSW schools close, QLD charges women over false declaration
Coronavirus update: VIC records 723 new diagnoses, 3 NSW schools close, QLD charges women over false declaration.
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Marketing
How to write your LinkedIn profile and get found online
What is the number one reason you do not spend time on LinkedIn? Many people say it’s because they’re not sure how to approach it. They know it’s not the same as Instagram and Facebook (which is true, because it’s not social media) and so it feels less familiar.⠀
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FROM THE FORUMS
Marketing Building Company, where to start
Hi all, im wondering where to start in regards to marketing for a building company. At the moment the work we get is word of mouth. But these jobs are small to…
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Productivity
Podcast 229: How to live like a sole trader during a crisis
Amber Daines is a PR professional who worked on two intense crisis communications projects: AMP during the Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry and the NSW government during one of the worst drought on record. She joins our Flying Solo podcast to share some of these insights in the context of sole trader life coming through and out of a crisis.
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Wellbeing
My imposter syndrome started when I became a mum
You’ve been faking it, big time. You really have no idea what you are doing and it’s only a matter of time before someone comes up and taps you on the shoulder and quietly asks you to leave the room without making a scene.
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Spotlight
In the Spotlight: Tom White, Breeze Mobility
Tom White, from Breeze Mobility, steps into the Spotlight. Breeze Mobility is a small, but growing, online retailer of high-quality mobility aids, such as wheelchairs, walkers and daily living supports, supplied to a range of customers throughout Australia.
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Productivity
What 10 years of working from home has taught us
As a working parent I’m invested in the unfolding conversation about the future of remote work. When you have a compelling set of competing priorities, few things matter more than a sense (no matter how fleeting) of greater control around the rhythm of your life and feeling more connected to your family.
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Marketing
You’re the voice on LinkedIn for personal brand impact
The chorus of John Farnham’s chart topping ‘You’re the Voice’ is as powerful now as when first released in 1986. I suggest it resonates even more so in 2020 with an evergreen message which was a highlight of the Fire Fight Australia Benefit 2020.
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Productivity
Iconic brand rides wave of support for Aussie made
2020 has been one hell of a ride for Gold Coast wool manufacturer, UGG Since 1974. The family business that has been passed down through three generations, was close to the brink in January.
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Marketing
This is the best time to do your corporate planning differently
Steve Jobs envisioned a future state with computers on every worker’s desk. It will be a progressive culture where technology creates more opportunities for employees and a workplace without secretaries.
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