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Money
5 cash flow tips for today
Cash flow, the lifeblood of business, is often a challenge when business is going well. It’s even more of a challenge during these current circumstances with lockdowns, shutdowns and people staying at home.
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Marketing
It’s okay to be “just” a sole trader
We’re small and right now we’re hurting. It’s been tough (and still is) for sole traders to be recognised as operating entities in some states during this pandemic. That has made business ownership especially hard and even more isolating than it might be otherwise.
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Productivity
Two ways to make Mondays more productive you haven’t heard about
Call me annoying but I always try and look for the best in a Monday. Actually don’t tell anyone but they’re practically my favourite day of the week because they feel full of possibility - but only if you come prepared. Here are 2 clever hacks I discovered recently that come with a guarantee to kickstart a new week.
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Marketing
The best times to post on LinkedIn during COVID 19
In this article I provide a guide on the best times to post on LinkedIn during COVID-19. I recommend you use this information as a reliable starting point to decide when to post content on LinkedIn, and then review your LinkedIn Profile and Company page analytics. Importantly, your company page analytics do not capture the time you posted, so you’ll need to track this separately (which I recommend you do in the short term). If you are using 3rd party scheduling tools (e.g. Sprout Social, Buffer, Hootsuite, etc) the time of posting will be captured.
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Productivity
How to identify and manage uncertainties
On 31 December 2019, the World Health Organization (WHO) learned of several cases of severe pneumonia in the Chinese city of Wuhan. This strain of coronavirus has since spread through China and into other countries. WHO later named COVID-19.
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Marketing
5 things every franchisee in Australia should know
The Australian population seem to love franchises; from Perth to Brisbane, there are excellent franchise opportunities to suit every need in this country. This is reflected by the fact that the Franchise Council of Australia state that this sector is worth $182 billion to the country. According to recent figures, there are around 472,000 people working in this industry. If that doesn’t demonstrate that Australia is a country that loves their franchises, then we are not sure what does!
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FROM THE FORUMS
Help me choose a business name
Please help me choose a business name by voting below. Hello, my name is Daniel, and I am starting a new buisiness selling/designing/installing/repairing LED signs…
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Wellbeing
5 ways to add meaning to your life
Quite often in coaching sessions, the topic of ‘Meaning’ comes up. Sometimes it’s eluded to, other times it’s spoken about directly. It might be a question: What is it, exactly? A want – for more meaningful work or relationships. Or it might become a discussion about what’s meaningful in a client’s life right now.
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Marketing
Podcast 237: How to maximise your online presence on a budget
COVID life has taught us the power (and urgency)of having an online platform for our small business. Tony Bond Media Strategist Manager VIC, SA & TAS for Yellow Online on how to maximise our presence.
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Productivity
SURVEY: How is your business coping with COVID?
We’re 6 months into this COVID mess. Our survey takes 3 minutes to complete. Click on the link and share your experience, we'd love to hear your insights.
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Marketing
It’s time to #supportvicbiz. Here’s how…
Calling all Victorian small business owners Like the rest of the country we’re thinking of you all right now. But as one member of the Flying Solo community pointed out on our Facebook page: “Thoughts can only get us so far.” Time for some action then :)
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Productivity
10 ways to be twice as successful in half the time
Busy, so busy!” It’s the default response for many of us when asked how we’re doing. But more often than not, come the end of the day, we have little to show for all of that busy-ness. However, being time poor is usually a reflection of being decision poor.
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Starting
Podcast 236: Why I left the corporate world to start my own business
In this episode of From Local to Global, Kochie chats with Elke Pascoe, founder of LittleOak – a homegrown organic baby formula made with Goat’s milk.
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FROM THE FORUMS
Website maintenance and wordpress
Wordpress is built for the developer more than the end user / business owners. There is a lot of routine tasks that need to happen to ensure all elements continue…
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Marketing
How to stand out in a cluttered freelance market
What happens when you’re pushing 50, have a bloody great body of work in your wake… but can’t get a job? Yep, it’s a familiar story. Just ask funny-guy and copywriter Jeremy Southern – who exited AdLand for freelancing and expected it’d be easier than it was to build a roster of clients. Ah… not quite.
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Marketing
What’s your business development strategy post COVID?
Now that the new normal is upon us, if you haven’t already, now is the time to revisit your plans. No doubt your business, like everyone else's, is facing up to a new future and is having to adapt rapidly. Therefore, what new plans do you need for the new normal? Is your Business Development Strategy ready to help you thrive in our new economic climate?
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Marketing
How to invite LinkedIn connections to like your company page
nviting your connections to follow your LinkedIn Company Page is a great way to increase your followers. At the time of writing this update, LinkedIn is allowing you to invite 100 connections per month to follow your LinkedIn company page. You must be an Admin of your LinkedIn Company Page to access this feature.
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Spotlight
In the Spotlight: Luke Santamaria, RewardBuddy
Luke Santamaria from RewardBuddy steps into the Spotlight. RewardBuddy is a platform (website and mobile app) that allows small businesses to run their own rewards program.
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Starting
Podcast 235: How to avoid costly technology mistakes
Good at business but struggle with technology? In this podcast episode Anthony Sapountzis, co-founder of Aerion Technologies shares his insider tips on creating & understanding technology that best serves your business.
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Marketing
LinkedIn is a tool not a strategy
I read an article recently by Alan Jones, that pretty much told small business owners that LinkedIn is controlled by an algorithm that essentially means we are doomed to fail in making the most out of LinkedIn unless we do what LinkedIn wants us to do.
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Marketing
How to stop being a people pleaser in your business
People-pleasing. It’s a trap but one you can avoid. If you are unfamiliar with the term or you may think you’re a people pleaser here’s a checklist to help you work it out.
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