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Marketing
The biggest trends in the small business world and what they mean for yours
Very few small business owners will look back on 2020 and not remember the challenges - but let’s not overlook the opportunities. Incredible changes in technology have transformed the way we live but also enabled many to create successful online platforms for our businesses and generate more income.
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Wellbeing
Are you iron deficient? Here’s how to tell
When I think of iron, I think of Popeye. The image that comes to mind immediately is Popeye clutching his can of spinach and gulping it down with gigantic biceps bulging. Sadly, Popeye did not get his iron and strength from spinach. It was a great story though!
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Marketing
How to stand out online
Having a digital presence for your small business is imperative. According to American Express’ latest Small Business Recovery research, 42% of business owners agree that within 12 months, at least half of their total sales will be made online.
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Marketing
A beginner’s guide to LinkedIn company analytics
You can gain insight into the performance of your LinkedIn Company Page with rich analytics to gauge trends across metrics and time periods. Analytics are only viewable for admins of your LinkedIn Company Page.
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Marketing
3 ways to evaluate your new business idea
I have a confession: I used to collect domain names. It didn’t start as a dedicated hobby but came as a side effect of an inability to let an idea pass me by. As soon as I had a general inkling of a product or business and a decent name for it, I would register a domain name in case it came to fruition because there’s nothing worse than landing on an idea only to find someone owns the ideal URL (or trying to negotiate with a parked domain holder?!)
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Wellbeing
It’s time to trust Melburnians to make their own COVID-safe decisions
After days of speculation, today’s announcement by Victorian Premier Daniel Andrews was pretty much as we expected: a significant lifting of restrictions, albeit only a half-step out of lockdown.
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FROM THE FORUMS
Need a better service than PO box
Hello everyone, I'm working from home, and often on the road to see clients (except for now due to covid). But I don't want to show clients my home address nor…
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Starting
I’m going solo for the second time. Here’s what I won’t be doing this time around…
One man’s journey from full-time employment to solo entrepreneurship in pursuit of the lifestyle dream. Three steps forward and two steps back but it’s all worth it in the end.
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Connect
2 successful soloists share what it’s really like to start a small business
Small business owners have always been a brave bunch. Sure you need a great business idea to get something off the ground but you also need the tenacity and courage to back yourself and see it through. Lucas Vitale and Leah Gibbs are two Australian soloists who’ve managed to launch successful small businesses.
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Starting
Podcast 244: I help women start awesome small businesses
Women are the biggest growing demographic in the Australian small business space. Mandy Richards, founder of Global Sisters is committed to helping women launch their business idea and onto the road of financial independence and empowerment.
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Marketing
Who’s shaping the future of rural Australia?
The United Nations’ theme for this International Day of Rural Women is “Building rural women’s resilience in the wake of COVID-19,” to create awareness of rural women’s struggles, their needs, and their critical and key role in our society. AgriFutures Australia Managing Director John Harvey said with COVID-19, and the absence of physical events where we usually come together to share one another’s stories and achievements, it’s even more important to jump online and continue to celebrate the contributions of women to rural Australia.
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Starting
My Small Rural Business: Tori Kopke, The Rural Business Coach
According to the Australian Bureau of Statistics, regional businesses account for over 800,000 businesses. As part of our Regional Heroes campaign, we're profiling some of these incredible small business owners to see what makes them (and their towns) tick!
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Productivity
3 simple ways to connect with your audience
All business owners right now are facing issues that we have never had to deal with and face in our lifetimes. We’ve had Covid-19, some states having to wear masks, live through different stages of lockdowns. The common thing that almost every Australian is feeling, however, is a distinct lack of connection with people.
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FROM THE FORUMS
Doing Assignment-business income/draw down
Hello, hI have a question. Is it better to maximise claims from a small partnership or the owners to draw down and then claim expenses against that. eg: gross earnings…
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Spotlight
In the Spotlight: Sunil Kumar, Shine Infotech Pty Ltd
Sunil Kumar is the head of a number of successful eCommerce websites, providing a platform for manufacturers and brand owners to sell their products online. Two of his biggest eCommerce platforms are Fashion Plaza (Fashion Marketplace) and online shopping store Make Vana.
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Marketing
Voice search optimisation for local SEO
Concepts like the touch screen and voice command used to only exist in SciFi films and literature. Now, it’s a reality we all can’t live without. We all thought that the ability to Google search everything from our smartphones was the peak of convenience. Today, all we have to do is to literally ask our phones a question in order to be provided with the answers we need.
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Connect
How to start a successful side-hustle to make money during COVID
COVID’s inspired many people to rethink the way they work and for a surprisingly large number of Australians that’s manifested in finding the motivation and confidence to kickstart a small business or side-hustle.
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Money
5 things from the Federal Budget to feel positive about
House prices likely to fall further, borrower defaults likely to increase and business failures likely to "rise substantially" as coronavirus stimulus comes to an end, according to the RBA. So where is the good news?
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Wellbeing
Hey big business! 5 ways to support the mental health of your small business clients
I’ve been fortunate to be a part of the development of some fantastic resources that support the mental health of small business owners. We’ve come a long way recognising the importance of mentally healthy workplaces during the past ten years. I am grateful to have been a part of this understanding but nowadays I realise that we need more.
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Wellbeing
It’s World Mental Health Day
With 50% of our Flying Solo community sharing their struggle with anxiety and depression in response to COVID, today's World Mental Health Day has extra significance. The Australian Small Business and Family Enterprise Ombudsman Kate Carnell has urged struggling small business owners to reach out for help on World Mental Health Day (October 10).
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Productivity
Podcast 242: How to stay productive when your work IS the distraction
As small business owners our jobs are often our passion. This means we don’t know when to stop working or ignore key aspects of our business by focussing on parts we enjoy the most. How do we overcome this? Author, podcaster and entrepreneur Steve Glaveski shares key productivity tips from new book, Time Rich.
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