
Do I really need a tone of voice?
We have no idea why, but for some reason a brand’s tone of voice is one of the last things that business owners think about. Maybe it’s because your logo and visuals are so tangible, and visual language is easy to comprehend. But the problem with this picture is that unless you have a clearly defined tone of voice that represents the personality and values of your company then you have only done half the job in bringing your brand to life.