Marketing
How to get good testimonials
Natalie Dowling shares some tips on how to get great testimonials, and how to use them.
Digital marketing
5 reasons why your business needs reviews and testimonials
Reviews and testimonials have changed the face of online marketing. This article explores how to ensure your business has a competitive advantage.
Marketing
Fight your fear of asking for testimonials. They transform your business.
Testimonials are astonishingly powerful for your business; they’re the fastest way to convert lookers into buyers. So why do we avoid asking for testinmonials?
Digital marketing
Paid reviews and testimonials – what you need to know
Some businesses are getting creative (giving away free products and services) in exchange for testimonials and reviews. Are paid reviews and testimonials above board? Let’s find out.
Digital marketing
Step by step: how to collect truly powerful customer testimonials
Customer testimonials are one of the most effective, but under-utilised marketing tools available. Here is the step-by-step process I use to collect compelling customer testimonials.
Marketing
3 ways to build trust when you have no testimonials
Your credibility is so important in this digital age, but what if you have no testimonials to build trust with people?
Marketing
Client testimonials: Your questions answered
I get a lot of questions about client testimonials and the subject pops up regularly in the Flying Solo forum. So in this article I’ll give you my answers and tips.
Marketing
Testimonials: Know the new laws or pay
It’s nice to be loved by your customers, but be sure that your testimonials comply with new ACCC guidelines, or you could pay an enormous fine.
Marketing
How to ask for testimonials
Asking customers structured questions: this is what’s at the heart of effective testimonials, explains Dale Beaumont.
Marketing
In praise of client testimonials
Client testimonials are inexpensive, bona fide, must-have marketing tools that tell potential clients why they should engage your services. If you’re not already using them, it’s time to start.
