Small business advertising
The Australian Bureau of Statistics puts the number of solo and micro businesses operating in Australia at around 1.8 million, making up over 70% of the total small business sector. Since 2005, Flying Solo has been the voice of this community.
With the majority of solo business owners working from a home office across diverse industries, reaching this group is notoriously difficult. No other publisher offers such a highly targeted and engaged business audience.
Small business advertising options
Advertisers have a range of opportunities to choose from in order to connect with the Flying Solo audience, from traditional advertising across the digital channels (display, eDMs), to powerful branded content integrations including video, editorial, and podcasts, as well as live events and lead generation campaigns.
The Pinstripe Media team can respond to briefs or work collaboratively with you to create a campaign that hits the mark. Please get in touch with the office on 02 8004 6464 or by email at [email protected].
Facts & figures
Flying Solo has over 100,000 members, 39,000+ email subscribers and more than 4,000 daily visitors across its website and social media networks. For a more detailed audience analysis read a summary of our community survey, Understanding Micro Business.
To ensure accurate, transparent and compliant data, website traffic is audited via Nielsen NetRatings. To allow for a comparison with websites that are not independently audited, we also measure traffic through Google Analytics.
Google Analytics: July 2016
Are you a small business looking to hone your skills and raise your profile?
Our premium memberships have been designed to provide a consistent stream of effective marketing and promotional support, including a full-page image-rich listing in our member directory, multiple promotional placements across Flying Solo and shoutouts on social media.
Plus, you get full access to our step-by-step course. With over 80 bite-size videos, exercises and worksheets, our Work your way course at soloism.com is the complete guide to succeeding solo. Covering office set up, marketing, positioning, productivity, profitability, wellbeing and much, much more it’s the online encyclopaedia of all things solo.
As a standalone this sells for $199, but as a Premium Member of Flying Solo you get access to the entire course from just $99 +GST.
For more information on the benefits and to watch a quick video outlining the features of each level, head here to explore membership.
If you have questions or need more information please get in touch with us here.