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Meta tags and SEO: a beginner’s guide
Meta information and meta tags are some of the most basic yet misunderstood aspects of search engine optimisation (SEO). This article simplifies them for...
Business technology
Which keywords should I target?
It can be challenging to work out which keywords to target in your search engine optimisation (SEO) and pay-per-click (PPC) marketing. Here’s what you...
Business technology
Using the Google Display Network
The term Google Display Network refers to the massive number of websites that carry 'Ads by Google' on their pages. Here’s how to use...
Business technology
Improving your Google AdWords quality score
When using the Google AdWords program it’s critical to consider the Google AdWords quality scores of your ads, as they may determine the success...
Business technology
Basic search engine optimisation
Getting noticed by search engines such as Google can make or break a small business, but search engine optimisation (SEO) is complex and often...
Business technology
Running an effective Google AdWords campaign
It’s easy to start using Google AdWords, but how do you run a Google AdWords campaign that’s cost-effective and successful? Here are some tips...
Business technology