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Business marketing
Content marketing 101
Publishing content is an excellent way to position yourself as an authority in your industry. But unless you have a firm content marketing strategy,...
Marketing
Retweeting tips: Think before you (re)tweet
You’ve been told that retweeting tweets is a quick way to share knowledge – and you’re lending someone a hand. But how does it...
Business technology
Boost your email newsletter sign up rates
Disappointed that you’ve only had a handful of subscribers to your email newsletter? These website enhancements will help you create a newsletter sign...
Business technology
The do’s and don’ts of website contact pages
Often overlooked, your website contact page plays an integral role in nurturing a successful relationship with a potential new client – or stopping it...
Business Productivity
How sleeping with my web host averted disaster
Thanks to a close encounter, I’ve recently learned that failing to plan for success can be more harmful to your business than you think.
Business technology
Creating compelling call-to-action buttons
Buttons are one of the most effective ways to lead your reader to your page’s call-to-action. Here are seven ways to make your call-to-action...
Marketing
Social media tips: Exposing yourself online with class
Exposing yourself online can help you gain trust, establish your cred and grow your business. But done badly, it could ruin you. Here are...
Attracting new business
How to prevent business referrals from going wrong
It’s a lovely feeling knowing others think enough of us to make business referrals. But no matter how good their intentions, it’s not always...
Attracting new business